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Womenswear in the Czech Republic

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    Report

  • 24 Pages
  • January 2026
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2983357
Womenswear in the Czech Republic is characterised by modest retail value growth, driven by a shift towards sustainable and premium products, despite competition from resale and rental. The retail value of womenswear stood at CZK32.3 billion in 2025, with a growth rate of 3%. The rise in the employed female population, which stood at 2.4 million in 2025, contributed to the demand for womenswear.

This Womenswear in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest growth as sustainable and premium products see growth despite competition
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Stable growth for womenswear, but resale and rental prevent a faster increase
  • CHART 2 Resale and Rental Prevents Faster Growth for Womenswear
  • Retailers adapt to consumer needs across price points as polarisation is seen
  • CHART 3 Retailers and Brands Adapt to Consumer Needs Across Different Price Points
  • Women's outerwear drives sales of womenswear in the Czech Republic
WHAT’S NEXT?
  • Rising demand expected for womenswear despite competition from resale and rental
  • Women's outerwear anticipated to remain dominant, with activewear leading growth
  • Trendyol and local e-shops to shape the future of womenswear by personalising shopping
COMPETITIVE LANDSCAPE
  • LPP and H&M lead womenswear with strong brand portfolios
  • CHART 4 Analyst Insight
  • Sustainable choices from Snuggs help drive the menstrual underwear boom
  • CHART 5 Snuggs Menstrual Underwear Expands and Increases Awareness
  • New entrants and e-commerce growth present opportunities for companies in womenswear
CHANNELS
  • Retail e-commerce strengthens its position alongside traditional offline retail
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Strong Promotional Events Drive Retail Value Sales
  • CHART 8 Sustainability Trend Offers Opportunities and Challenges
  • CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the Czech Republic 2025
  • CHART 13 Key Insights on Consumers in the Czech Republic 2025
  • CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Positive retail results and growing market polarisation
  • Apparel dominates sales, driven by consumer preference and the wider range of products
  • Sustainability and resale trends shape consumer behaviour
  • Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
  • Apparel will remain dominant, but sportswear expected to gain traction
  • AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
  • Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
  • LPP and Pepco maintain their lead despite new entrants
  • New entrants underscore the resilience and appeal of apparel and footwear
  • Emerging trends and opportunities in a changing landscape
CHANNELS
  • Bricks-and-mortar stores remain irreplaceable for many Czech consumers
  • Retail e-commerce drives growth, with a rising share of online sales
  • Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources