Apparel and Footwear in Hungary

  • ID: 2985217
  • Report
  • Region: Hungary
  • 77 pages
  • Euromonitor International
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Retail sales of apparel and footwear expanded both in volume and current value terms in Hungary in 2017. Most categories registered positive growth in a highly competitive environment. Besides a higher number of consumers willing to spend more on category’s products, players continued to invest in advertisements and boosted their online presence.

The Apparel and Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN HUNGARY

List of Contents and Tables
  • Executive Summary
  • Most Categories in Apparel and Footwear See Expansion
  • Improving Economic Climate Supports Sales
  • Strong Competition Helps Performance of Apparel and Footwear
  • Internet Retailing Among the Best Performers
  • Future Performance To Be Highly Influenced by Economic Conditions
  • Market Data
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Stable Performance for Childrenswear Thanks To Improving Conditions
  • Growth Still Lags Behind Other Categories
  • Girls' Apparel Is the Biggest Category
  • Competitive Landscape
  • Private Label Remains Popular Despite Growing Disposable Incomes
  • Pepkor Hungary Kft Registers the Strongest Growth
  • on Marketing Strategies of Childrenswear Brands
  • Category Data
  • Table 13 Sales of Childrenswear by Category: Volume 2012-2017
  • Table 14 Sales of Childrenswear by Category: Value 2012-2017
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Latest Trends of Apparel Accessories
  • Retail Sales of Each Category Expands
  • Availability in Different Price Ranges Helps Performance of Apparel Accessories
  • Competitive Landscape
  • International Players Dominant
  • Promotional Methods Vary
  • Distribution Expands
  • Category Data
  • Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
  • Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Manufacturers Focus More on Male Consumers
  • Men's Jumpers Sees Biggest Increase in Menswear
  • Wearing Branded Products Remains A Status Symbol
  • Competitive Landscape
  • H&m Remains the Largest Player
  • Advertisements Focus Increasingly on Men
  • Counterfeit Products Still Present in Hungary
  • Category Data
  • Table 33 Sales of Menswear: Volume 2012-2017
  • Table 34 Sales of Menswear: Value 2012-2017
  • Table 35 Sales of Menswear: % Volume Growth 2012-2017
  • Table 36 Sales of Menswear: % Value Growth 2012-2017
  • Table 37 NBO Company Shares of Menswear: % Value 2013-2017
  • Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 47 Forecast Sales of Menswear: Volume 2017-2022
  • Table 48 Forecast Sales of Menswear: Value 2017-2022
  • Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
  • Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Womenswear Remains Key Category Within Apparel
  • Designers Struggle With Fast Fashion Chains
  • Changes in Social Relations Help Sales of Womenswear
  • Competitive Landscape
  • Fast Fashion Chains Remain Popular
  • Most Players Register Positive Current Retail Value Growth in 2017
  • Most Relevant Advertising Campaigns
  • Category Data
  • Table 51 Sales of Womenswear: Volume 2012-2017
  • Table 52 Sales of Womenswear: Value 2012-2017
  • Table 53 Sales of Womenswear: % Volume Growth 2012-2017
  • Table 54 Sales of Womenswear: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
  • Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
  • Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
  • Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
  • Table 65 Forecast Sales of Womenswear: Volume 2017-2022
  • Table 66 Forecast Sales of Womenswear: Value 2017-2022
  • Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
  • Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Jeans Among the Most Successful Apparel Categories
  • on Performance of Different Jeans Categories
  • Latest Jeans Fashion Trends
  • Competitive Landscape
  • International Companies Dominate the Category
  • Multiple Distribution Channels
  • Players Favour Social and Print Media
  • Category Data
  • Table 69 Sales of Jeans: Volume 2012-2017
  • Table 70 Sales of Jeans: Value 2012-2017
  • Table 71 Sales of Jeans: % Volume Growth 2012-2017
  • Table 72 Sales of Jeans: % Value Growth 2012-2017
  • Table 73 Sales of Men's Jeans: Volume 2012-2017
  • Table 74 Sales of Men's Jeans: Value 2012-2017
  • Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
  • Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
  • Table 77 Sales of Women's Jeans: Volume 2012-2017
  • Table 78 Sales of Women's Jeans: Value 2012-2017
  • Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
  • Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Jeans: % Value 2013-2017
  • Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
  • Table 83 Forecast Sales of Jeans: Volume 2017-2022
  • Table 84 Forecast Sales of Jeans: Value 2017-2022
  • Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
  • Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
  • Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
  • Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
  • Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
  • Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
  • Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
  • Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
  • Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
  • Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hosiery Expands Both in Retail Volume and Current Value Terms
  • Sheer Versus Non-sheer Hosiery
  • Competitive Landscape
  • on Most Important Market Players
  • Promotions of Hosiery Products
  • Hosiery Remains Fragmented
  • Category Data
  • Table 95 Sales of Hosiery by Category: Volume 2012-2017
  • Table 96 Sales of Hosiery by Category: Value 2012-2017
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
  • Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
  • Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Each Category Within Footwear Sees Current Retail Value Growth
  • Different Incomes, Different Choices
  • Manufacturers Expand Product Portfolios To Maintain Consumer Interest
  • Competitive Landscape
  • Largest Players Continue To Invest in Advertising
  • Companies With Biggest Expansions
  • Sports Brands Among Key Footwear Players
  • Category Data
  • Table 105 Sales of Footwear by Category: Volume 2012-2017
  • Table 106 Sales of Footwear by Category: Value 2012-2017
  • Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
  • Table 109 NBO Company Shares of Footwear: % Value 2013-2017
  • Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
  • Table 111 Distribution of Footwear by Format: % Value 2012-2017
  • Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
  • Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health Trends Support Expansion of Sportswear
  • Sports-inspired Apparel Posts Biggest Growth
  • Most Important Sport Types/events
  • Competitive Landscape
  • Most Successful Market Players
  • Branded Products Versus Private Label and Economy Brands
  • Investment in Promotions and Adverts Is A Key Issue
  • Category Data
  • Table 116 Sales of Sportswear: Value 2012-2017
  • Table 117 Sales of Sportswear: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
  • Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
  • Table 120 Distribution of Sportswear by Format: % Value 2012-2017
  • Table 121 Forecast Sales of Sportswear: Value 2017-2022
  • Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022
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