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Womenswear in South Korea

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    Report

  • 24 Pages
  • January 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 2985255
Womenswear in South Korea demonstrated resilience in 2025, with 2% value growth to KRW16,124 billion, driven by consumer preferences for comfort, versatility, and premiumisation. This trend is expected to continue. The market's attractiveness is supported by a growing employed female population and rising average gross income. To succeed, brands should focus on comfort-driven products, premiumisation, and adapting to the fitness-driven trend, particularly in swimwear and activewear.

This Womenswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resilience in 2025 driven by comfort, premiumisation, and online engagement
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Women's underwear remains strong sales driver, driven by comfort and premiumisation
  • CHART 2 Comfort-Centric Innerwear
  • Fitness-driven trend boosts swimwear sales through social media
  • CHART 3 Swimwear Beyond Basics: Performance with Pattern and Style
  • Casualwear evolves to meet modern women's lifestyle needs
  • CHART 4 Evolving Casualwear for Women’s Daily Lives
WHAT’S NEXT?
  • Future growth driven by comfort, premiumisation, and personal expression
  • CHART 5 Analyst Insight
  • Navigating rapid trend cycles: The imperative for brand agility in Korean womenswear
  • Building brand loyalty through integrated online and experiential strategies
COMPETITIVE LANDSCAPE
  • Frl Korea maintains lead of fragmented landscape with comfort-driven products
CHANNELS
  • Vertical commerce platforms drive online sales by age group
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Performance Meets Fashion - The Rise of Recovery Shoes and Low-Profile Sneakers
  • CHART 8 Climate-Responsive Seasonless Apparel
  • CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in South Korea 2025
  • CHART 13 Key Insights on Consumers in South Korea 2025
  • CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Versatile pieces drive sales as traditional norms erode
  • Climate-responsive designs gain traction
  • Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
  • Versatility, sustainability, and agility to influence future development of apparel and footwear
  • Navigating seasonless style and shifting categories
  • Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
  • Uniqlo strengthens lead of highly fragmented competitive landscape
  • Emerging brands and collaborations drive innovation
CHANNELS
  • Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources