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Womenswear in India

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    Report

  • 23 Pages
  • January 2026
  • Region: India
  • Euromonitor International
  • ID: 3025866
Womenswear demonstrated resilience in India in 2025, with growth of 3% in retail volume terms, driven by rising disposable incomes and an expanding urban middle-class population. The performance of womenswear was influenced by changing consumer preferences, with a shift towards oversized fits, relaxed silhouettes, and gender-neutral styles. Supply chain disruptions, particularly the Indian Government's land transport ban on garment imports from Bangladesh, constrained value sales growth.

This Womenswear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market shows resilience despite supply chain disruptions
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Government import ban disrupts supply chain
  • CHART 2 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
  • Domestic sourcing ensures outwear growth
WHAT’S NEXT?
  • Rising incomes and female workforce fuel long-term growth
  • Brands prioritise inclusivity to attract wider consumer base
  • Omnichannel integration becomes essential for competitiveness
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
  • Leading players utilise distinct strategies
CHANNELS
  • Physical retail remains dominant in womenswear
  • E-commerce growth chips away at offline retail channels
PRODUCTS
  • Influencer brand, Underneat, champions comfort and inclusivity
  • CHART 4 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
  • Siyaram’s enters value fashion with new brand, Zecode
  • CHART 5 Siyaram’s launches Zecode to drive fast fashion value for Gen Z and urban shoppers
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
  • CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
  • CHART 9 Analyst Insight
  • CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in India 2025
  • CHART 13 Key Insights on Consumers in India 2025
  • CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
  • Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Polarisation drives dual strategies in apparel and footwear
  • Tariffs and supply chain disruptions challenge retailers
  • Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
  • Rising incomes, digital transformation, and localisation set to contribute to growth
  • Growth in sportswear to be supported by the health and comfort trends and local production
  • Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
  • Incumbents maintain their leading positions while D2C brands reshape the dynamics
  • Innovative product launches and strategic partnerships
  • New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
  • Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources