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Alcoholic Drinks in Indonesia

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    Report

  • 74 Pages
  • August 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 3001363
In 2024, total volume sales of alcoholic drinks in Indonesia experienced a robust increase, with a more significant rise in current value sales. Growth was mainly attributed to a strong rebound in tourism, and the expansion of hospitality, particularly in urban centres such as Jakarta, and popular tourist destinations like Bali.

The Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN INDONESIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Beer sees slower volume growth amidst uncertain economic conditions
  • Multi Bintang Indonesia continues to dominate beer
  • Small local grocers supports impulse purchases of beer
PROSPECTS AND OPPORTUNITIES
  • Tourism expected to drive growth in sales of beer over the forecast period
  • Premiumisation and flavour innovation set to drive experience-led growth
  • Increase in sustainable practices anticipated amongst beer companies
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 13 Sales of Beer by Category: Total Volume 2019-2024
  • Table 14 Sales of Beer by Category: Total Value 2019-2024
  • Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 21 Sales of Beer by Craft vs Standard 2019-2024
  • Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN INDONESIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fruit and herbal wines drives sales and growth in wine in Indonesia
  • Local and global brands compete through innovation
  • Small local grocers continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Urban dining and social culture set to propel dynamic growth for wine over the forecast period
  • Local identity and premium experiences to elevate the appeal of wine
  • Sustainability and health-conscious innovations likely to reshape wine preferences
CATEGORY DATA
  • Table 29 Sales of Wine by Category: Total Volume 2019-2024
  • Table 30 Sales of Wine by Category: Total Value 2019-2024
  • Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN INDONESIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Urban drinking culture and tourism fuel growth in spirits
  • Diageo Plc continues to lead spirits, but sees a share decline as smaller players are dynamic
  • Specialist outlets continue to lead thanks to a wide variety and convenience
PROSPECTS AND OPPORTUNITIES
  • Spirits expected to see stable growth through intensive brand engagement
  • Local innovation expected to drive greater consumer interest in spirits
  • Global brands likely to continue to lead sustainability efforts in spirits
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
CATEGORY DATA
  • Table 60 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 61 Sales of Spirits by Category: Total Value 2019-2024
  • Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN INDONESIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cider/perry struggles with waning consumer interest from a low base
  • Indosarnia PT maintains its dominance in a challenged category
  • Food/drink/tobacco specialists is the key distribution channel for cider/perry
PROSPECTS AND OPPORTUNITIES
  • Cider/perry will continue face challenges in the forecast period, with increased competition from RTDs and flavoured beers
  • Lifestyle positioning and targeted engagement
  • Flavour innovation and expansion of consumption occasions will be important
CATEGORY DATA
  • Table 81 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 82 Sales of Cider/Perry: Total Value 2019-2024
  • Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN INDONESIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth amidst limited innovation, with spirit-based RTDs dominant
  • Diageo Plc maintains its leading position, although the competition from smaller brands rises
  • Modern grocery retailers continue to dominate the distribution of RTDs
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected in RTDs, with digital engagement and flavour variety key to sustaining consumer interest
  • Smirnoff Ice refreshes its packaging to boost Gen Z appeal and shelf impact
  • RTDs could benefit from a presence at festivals and low alcohol appeal to drive relevance
CATEGORY DATA
  • Table 96 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 97 Sales of RTDs by Category: Total Value 2019-2024
  • Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029