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Energy Drinks in Canada

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    Report

  • 31 Pages
  • November 2025
  • Region: Canada
  • Euromonitor International
  • ID: 3134299
In 2025, energy drinks, covering both regular and reduced sugar variants, continued to record healthy off-trade growth in Canada. Volume expansion accelerated again after a relatively softer performance in 2024, and remained comfortably ahead of population growth. Unlike many other packaged food and beverage categories, energy drinks were less affected by the unusually high inflation seen across 2023 and much of 2024, although average unit prices did edge higher.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth fuelled by busier lifestyles and demand for affordable indulgence
INDUSTRY PERFORMANCE
  • Energy drinks benefit from functional positioning and affordable luxury
  • Reduced sugar variants gain momentum as sugar scrutiny returns
WHAT’S NEXT?
  • Continued growth expected, but at a more measured pace
  • Flavour innovation and cross-category inspiration to sustain consumer interest
  • Sugar aversion, labelling changes and regulatory limits shape future growth
COMPETITIVE LANDSCAPE
  • US entrants and adjacent-category players intensify competition
  • Clean energy and plant-based positioning create fast-growing niches
CHANNELS
  • Offline and omni-channel retail remain central to category reach
  • E-commerce gains importance, especially for younger and brand-focused consumers
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN CANADA
EXECUTIVE SUMMARY
  • Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness expectations reshape category dynamics
  • Premiumisation and affordable indulgence gain relevance in a cautious economic climate
  • Customisation and home beverage making expand, challenging ready-to-drink formats
WHAT’S NEXT?
  • Soft drinks forecast to maintain modest value growth amid constrained volume gains
  • Health priorities and functional positioning to intensify across categories
  • Regulatory shifts and ingredient pressures to influence product strategy
COMPETITIVE LANDSCAPE
  • Category leaders diversify portfolios while adjusting to shifting distribution agreements
  • Agile challengers and specialised players gain traction through innovation
CHANNELS
  • Store-based retail remains dominant as shoppers shift toward value-oriented purchasing
  • E-commerce strengthens as infrastructure and shopper confidence mature
  • Foodservice recovery remains weaker than anticipated
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales stabilise alongside foodservice recovery but remain constrained by economic pressures
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources