The Energy Drink market is a subset of the larger Sport, Energy and Functional Drinks market. Energy Drinks are typically carbonated, non-alcoholic beverages that contain stimulants such as caffeine, taurine, guarana, and B-vitamins. They are marketed as providing a boost of energy and alertness, and are often consumed before or during physical activity. Energy Drinks are also popular among young adults and teenagers, and are often consumed as a substitute for coffee or soda.
Energy Drinks are often sold in convenience stores, supermarkets, and other retail outlets. They are also available in a variety of flavors, sizes, and packaging.
Some of the major companies in the Energy Drink market include Red Bull, Monster, Rockstar, NOS, and Bang. Other companies include Celsius, Reign, Gatorade, and Xyience. Show Less Read more