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Energy Drinks in Croatia

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    Report

  • 24 Pages
  • December 2022
  • Region: Croatia
  • Euromonitor International
  • ID: 3134337
Energy drinks are expected to be the worst performing soft drink in Croatia in 2022, with retail volume sales falling significantly. Several factors underlie the dismal performance. Significant price rises, driven by increasing costs stemming from the energy crisis caused by the war in Ukraine, is expected to dampen volume sales. Price rises in particular are having a serious impact as energy drinks are mainly consumed by younger people, and they in general are even more price sensitive.

The Energy Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ENERGY DRINKS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Dismal year for energy drinks with significant fall in retail volume sales.
  • Imported brands dominate
  • Launch of local brand in 2022
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Sugar-free variants gain value share
  • Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
SOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources