Energy Drinks in Croatia - Research and Markets

Energy drinks are expected to be the worst performing soft drink in Croatia in 2022, with retail volume sales falling significantly. Several factors underlie the dismal performance. Significant price rises, driven by increasing costs stemming from the energy crisis caused by the war in Ukraine, is expected to dampen volume sales. Price rises in particular are having a serious impact as energy drinks are mainly consumed by younger people, and they in general are even more price sensitive.

The Energy Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Energy Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ENERGY DRINKS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Dismal year for energy drinks with significant fall in retail volume sales.
Imported brands dominate
Launch of local brand in 2022

PROSPECTS AND OPPORTUNITIES

Rosy outlook over forecast period
Sugar-free variants gain value share
Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits

CATEGORY DATA

Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

SOFT DRINKS IN CROATIA

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027