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Energy Drinks in Slovenia

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    Report

  • 26 Pages
  • January 2026
  • Region: Slovenia
  • Euromonitor International
  • ID: 3134392
In 2025, the energy drinks industry in Slovenia remained influenced by changing consumer lifestyles, health awareness, and premium positioning. Reduced-sugar variants led category growth, reflecting growing demand for lower-calorie and functional beverages. Technological innovations in formulation, extraction, and nano-encapsulation are enabling more effective, personalised products, while automation and IoT improve production efficiency.

This Energy Drinks in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health concerns and increasing living costs impact sales
INDUSTRY PERFORMANCE
  • Energy drinks register slowdown in growth
  • Reduced-sugar energy drinks lead growth amid health-focused consumer trends
WHAT’S NEXT?
  • Limited growth amid changing lifestyles
  • Technological innovation will transform energy drinks
  • Efforts to address youth consumption of energy drinks could impact sales
COMPETITITVE LANDSCAPE
  • Roiss Dva doo enjoys success through Red Bull brand
  • Emerging brands drive diversification
CHANNELS
  • Hypermarkets lead energy drinks distribution
  • Retail e-commerce boosts access to energy drinks brands
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN SLOVENIA
EXECUTIVE SUMMARY
  • Soft drinks landscape becomes increasingly polarised
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth for soft drinks
  • Manufacturers navigate a polarised landscape
  • Health and wellness claims move into the mainstream
WHAT’S NEXT?
  • Continued growth, despite demographic constraints
  • New entrants expected as private label strengthens
  • E-commerce to drive growth while modern grocery retailers will remain dominant
COMPETITIVE LANDSCAPE
  • Radenska retains its leadership
  • Nestlé Adriatic emerges as most dynamic soft drinks company
CHANNELS
  • Supermarkets and hypermarkets dominate soft drinks distribution
  • Retail e-commerce leads growth
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources