Energy Drinks in Germany

Off- and on-trade volume sales of energy drinks in Germany rose strongly in 2025, albeit significantly slower than in 2023 and 2024. Energy drinks remained one of the most dynamic categories in soft drinks in the market, with both the off- and on-trade channels seeing strong expansion at the end of the review period. Importantly, players are offering an increasing range of energy drinks, with brand owners continuing to diversify their products to meet a broadening consumer base.

This Energy Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.