Energy Drinks in Romania

  • ID: 3205713
  • Report
  • Region: Romania
  • 22 pages
  • Euromonitor International
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The value of Monster Energy received a boost in popularity from 2016, when Coca-Cola HBC Romania assumed ownership and distribution of the brand, a successful product within energy drinks. Coca-Cola HBC Romania has diversified its energy drinks range of products, out of which Burn is its leading brand. Monster Energy has been distributed in Romania by Coca-Cola HBC Romania since April 2016.

The Energy Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ENERGY DRINKS IN ROMANIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Monster Energy Receives Boost in Popularity
  • Energy Drinks' Possible Harmful Ingredients To Be Discussed by Trade Associations
  • Competitive Landscape
  • Monster Energy Records High Increase in Share
  • Private Label Gains Ground With Lower Unit Prices
  • Category Data
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Executive Summary
  • Economic Growth Leads To Considerable Expansion of Soft Drinks
  • Innovative Marketing Strategies From Top Soft Drinks Players
  • Coca-Cola Hbc Romania Continues To Lead Soft Drinks
  • Exotic Fruits Infuse Soft Drinks for the Summer
  • Expected Growth Will Lead To Better Informed Consumers
  • Market Data
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Trends
  • Sources
  • Summary 1 Research Sources
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