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Apparel and Footwear in Norway

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    Report

  • 90 Pages
  • March 2022
  • Region: Norway
  • Euromonitor International
  • ID: 3232934
Norway was less affected than many countries by the pandemic in 2020, resulting in overall stagnation in volume sales terms. As a result, the bounce back in 2021 was not as noticeable as in many countries. Naturally, the categories affected the most in 2020 linked to formal or business wear, witnessed stronger performances in 2021 as consumers returned to the office and socialising.

This 'Apparel and Footwear in Norway' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

EXECUTIVE SUMMARY
  • Apparel and footwear in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
  • Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong recovery for womenswear in 2021 as restrictions are relaxed
  • Casual trend remains relevant in 2021
  • E-commerce gains notable share, driven by younger tech-savvy and social media-focused consumers
PROSPECTS AND OPPORTUNITIES
  • Despite improving demand, value will remain weakened by sales promotions
  • E-commerce and social media to remain key influences on womenswear moving forward
  • Fast fashion to continue to lead competitive landscape, but Norwegian women increasingly attracted to niche brands
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2016-2021
  • Table 14 Sales of Womenswear by Category: Value 2016-2021
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
  • Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
  • Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong volume sales recovery as society reopens but value remains weakened by promotions
  • Casualisation of menswear continues but is adapting to include an elegant element
  • E-commerce continues to penetrate menswear
PROSPECTS AND OPPORTUNITIES
  • Stable demand but value will remain weakened by discounting, despite greater focus on functional clothing by men
  • Further share gain of menswear likely for e-commerce
  • Sportswear to gain in further popularity although low-cost brands will continue to lead
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2016-2021
  • Table 32 Sales of Menswear by Category: Value 2016-2021
  • Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
  • Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of Menswear: % Value 2017-2021
  • Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
  • Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
  • Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong recovery in demand for childrenswear in 2021
  • Sustainability issues drive second-hand market and more purposeful purchases
  • Functionality essential to suit outdoor lifestyles of Norwegian children
PROSPECTS AND OPPORTUNITIES
  • Stronger growth potential will be hindered by low birth rate and discounting
  • Sustainability likely to remain a strong trend to drive sales of more niche brands
“Mini-me” trend to filter styles down from adult clothing to childrenswear
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2016-2021
  • Table 50 Sales of Childrenswear by Category: Value 2016-2021
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sportswear sales gain further momentum as Norwegians focus on health and fitness
  • Dominant sports goods stores continues to lose ground to e-commerce
  • Various fashion trends prevail in sportswear
PROSPECTS AND OPPORTUNITIES
  • Sportswear to retain higher value sales levels compared to pre-pandemic
  • Outdoor apparel to remain most popular type of sportswear
  • E-commerce set to gain further penetration of sportswear
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2016-2021
  • Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
  • Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
  • Table 63 Distribution of Sportswear by Format: % Value 2016-2021
  • Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Improving demand for jeans but volume and value sales remain below pre-pandemic levels
  • Premium jeans only segment to fully recover in 2021
  • Casualisation and the search for comfort benefit looser-fitting jeans
PROSPECTS AND OPPORTUNITIES
  • Value sales will struggle to recover, while premium jeans will gain growth momentum
  • Further rise of e-commerce supports exposure of smaller brands
  • Further discounting to depress average unit price
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2016-2021
  • Table 67 Sales of Jeans by Category: Value 2016-2021
  • Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
  • Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021
  • Table 71 Sales of Men’s Jeans by Category: Value 2016-2021
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
  • Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
  • Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Jeans: % Value 2017-2021
  • Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
  • Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
  • Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
HOSIERY IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Staple hosiery items record stable demand
  • Low-cost item makes it difficult for hosiery producers to add value
  • Functionality and sportswear trends within non-sheer hosiery
PROSPECTS AND OPPORTUNITIES
  • Values sales will continue to struggle due to notable share of modern grocery retailers with competitive prices
  • Sports-related trends to support demand for functional non-sheer hosiery
  • Sustainability trend could add value to hosiery due to environmental concerns
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2016-2021
  • Table 93 Sales of Hosiery by Category: Value 2016-2021
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
  • Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
  • Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
  • Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
  • Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Despite declining sales in 2021, demand for fashion face masks remains high
  • Improving demand for apparel accessories as restrictions are eased
  • Further penetration of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Declining average unit price to depress value growth
  • Luxury sales likely to rapidly rebound as society reopens
  • Functional apparel accessories likely to benefit from sports and outdoor trends
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
  • Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong rebound in demand for footwear in 2021 as restrictions relax
  • Footwear specialists struggle due to competing channels
  • E-commerce continues to penetrate footwear as consumers gain greater confidence in placing online orders
PROSPECTS AND OPPORTUNITIES
  • Footwear specialists likely to lose further share to e-commerce, with value sales continuing to be impacted by discounts and competitive prices found online
  • Sports footwear to remain popular in line with athleisure trend and outdoor living
  • Sustainability to be key differentiator for footwear players
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2016-2021
  • Table 113 Sales of Footwear by Category: Value 2016-2021
  • Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Footwear: % Value 2017-2021
  • Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
  • Table 118 Distribution of Footwear by Format: % Value 2016-2021
  • Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026