Apparel and footwear in Norway experienced a significant decline in retail volume and current value sales in 2020, due to the onset of the Coronavirus (COVID-19) pandemic. Retail sales were negatively impacted as consumers postponed buying clothes and shoes, as they worked and studied from home and socialised less. However, the decline in the industry was relatively modest, compared with many other countries.
The Apparel and Footwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Apparel and Footwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN NORWAYEXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- More formal items regain traction as consumers return to work and social norms
- Growing use of social media when looking for womenswear
- Fashion trends boost value sales in womenswear
- Growing participation in sports and outdoor activities to influence purchases
- E-commerce trend to intensify in womenswear
- Growing competition from niche, sportswear and premium brands
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Men’s shirts and suits rebound in line with the return to the office and work and social events
- Casual-elegant remains the watchword for many men in Norway
- Sportswear complements casual-elegant wardrobes
- Modest, but stable sales development anticipated in a conservative category
- Men continue to shift to e-commerce
- Sportswear players to increase their challenge to low-cost apparel giants
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Return towards normality boosts the demand for childrenswear
- Sustainability grows in importance in childrenswear
- Bestseller invests in childrenswear
- Birth rates to exert downward pressure on demand
- Functionality and comfort tie in with children’s lifestyles
- Sustainability and quality to drive product offers and demand
- Table 49 Sales of Childrenswear by Category: Volume 2017-2022
- Table 50 Sales of Childrenswear by Category: Value 2017-2022
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sportswear rides active kick to see further strong retail value growth
- Sports trend boosts sportswear and sports goods stores
- Trend for “lighter” products among active consumers
- Growing emphasis on quality and advanced materials
- Running boom to spur performance apparel and footwear
- Wider assortments and specialist sections anticipated via e-commerce
- Table 59 Sales of Sportswear by Category: Value 2017-2022
- Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 63 Distribution of Sportswear by Format: % Value 2017-2022
- Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Resumption of work and social norms fosters rebound in jeans sales
- Premium jeans continues to appeal through quality, comfort and classic brands
- Wide range of fits and styles to cater to all tastes
- High maturity leaves little room for retail volume growth
- Lesser-known and smaller brands to gain exposure through e-commerce
- Discounting to remain a key and frequent tool to stimulate interest in the forecast period
- Table 66 Sales of Jeans by Category: Volume 2017-2022
- Table 67 Sales of Jeans by Category: Value 2017-2022
- Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 78 NBO Company Shares of Jeans: % Value 2018-2022
- Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Mature demand for hosiery
- Low visibility and wear-and-tear nature hinder value sales potential
- Functional/exercise trend continues to drive value sales
- Hosiery to continue to find it difficult to add value due to low visibility and commodification
- More colour and patterned tights an avenue to add value to hosiery
- Growth areas remain for hosiery
- Table 92 Sales of Hosiery by Category: Volume 2017-2022
- Table 93 Sales of Hosiery by Category: Value 2017-2022
- Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Return to work and social norms colours demand trends
- Slump in face masks influences overall performance of apparel accessories
- Yen for the outdoors boosts the demand for warmer and sporty apparel accessories
- Apparel accessories faces numerous obstacles to growth
- E-commerce lends itself to add-on purchases of apparel accessories
- Apparel accessories to remain popular with luxury consumers
- Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Resumption of work and social norms boosts footwear
- Footwear specialists lose appeal due to narrower product offer
- Sports goods stores ride the sports kick
- Sports footwear for sports and activities to stimulate retail value sales
- Ongoing shift away from physical specialist retailers
- Growing role of sustainability in production, consumption and marketing
- Table 112 Sales of Footwear by Category: Volume 2017-2022
- Table 113 Sales of Footwear by Category: Value 2017-2022
- Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Footwear: % Value 2018-2022
- Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 118 Distribution of Footwear by Format: % Value 2017-2022
- Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
