Air Care in India

  • ID: 323736
  • Report
  • Region: India
  • 14 pages
  • Euromonitor International
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Rising disposable incomes and the expanding middle class are supporting demand for air care as consumers aspire for a higher quality of living. The robust performance of air care categories can be attributed to the fact that consumers are increasingly mindful of being surrounded with pleasant aromas within the confines of their living spaces.

The Air Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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AIR CARE IN INDIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Consumers Increasingly Looking for Products To Freshen Their Homes
  • Candle Air Fresheners Witness Huge Demand During Festive Occasions
  • Car Air Fresheners See Mass Popularisation With Increase in Car Sales
  • Competitive Landscape
  • Dabur India Continues To Lead Air Care Sales
  • Strong Competition From International Players
  • Godrej Consumer Products Aggressively Markets Aer Brand
  • Category Data
  • Table 1 Sales of Air Care by Category: Value 2012-2017
  • Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 5 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Executive Summary
  • Hygiene Remains Top Priority for Indian Consumers
  • Convenience and Value Added Features Being Sought by Consumers
  • Home Care Remains Price Sensitive
  • Attractive Packaging and Convenient Product Formats Key To Product Development
  • Penetration of Home Care Products Set To Increase Over Forecast Period
  • Market Indicators
  • Table 9 Households 2012-2017
  • Market Data
  • Table 10 Sales of Home Care by Category: Value 2012-2017
  • Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 15 Distribution of Home Care by Format: % Value 2012-2017
  • Table 16 Distribution of Home Care by Format and Category: % Value 2017
  • Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
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