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Alcoholic Drinks in Lithuania

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    Report

  • 59 Pages
  • July 2023
  • Region: Lithuania
  • Euromonitor International
  • ID: 339714
Alcoholic drinks saw steady growth in total volume terms in 2022. After the turmoil seen during the pandemic, sales began to stabilise in 2022 as COVID-19 fears subsided and restrictions were eased and consumers began to return to their old pre-pandemic lifestyles. Price inflation did not have such a profound impact on the prices of alcoholic drinks as it did on food prices. Additionally, players managed to absorb some of the cost to ensure that volume sales continued to grow.

The analyst's Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES
  • BEER IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Beer sales bounce back as life returns to relative normality in 2022
  • Mixed fortunes for imported lager
  • Better conditions for small brewers as excise duty cut
PROSPECTS AND OPPORTUNITIES
  • Beer still full of promise backed by favourable rates of excise tax
  • Premiumisation of beer set to continue as consumers get a thirst for craft beer
  • Local dominance set to continue
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
  • WINE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine sees a slowdown in demand as life returns to relative normalcy
  • Still light grape wine suffers from price inflation while sparkling wine retains its fizz
  • Port sending out the right signals
PROSPECTS AND OPPORTUNITIES
  • Moderate performance
  • Economic uncertainty hangs over wine
  • Spanish and French wine expected to challenge Italian wine thanks to competitive pricing
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2017-2022
  • Table 33 Sales of Wine by Category: Total Value 2017-2022
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
  • SPIRITS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Spirits sales decline but fortunes vary across the different categories
  • Vodka sales come under pressure as competition grows
  • Cognac and whiskies thriving
PROSPECTS AND OPPORTUNITIES
  • Further decline predicted for spirits
  • Premiumisation expected to be seen as prices rise
  • Cocktails trend set to stir up growth
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 45 Sales of Spirits by Category: Total Value 2017-2022
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
  • CIDER/PERRY IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Back to the negative
  • Premiumisation being seen in cider/perry
  • New regulations lay out requirements for cider/perry producers
PROSPECTS AND OPPORTUNITIES
  • Bleak outlook for cider/perry but new healthier options could find favour
  • Craft and premium options expected to boost on-trade sales
  • Seasonality could soften slightly thanks to premiumisation while non alcoholic cider/perry could find an audience
CATEGORY DATA
  • Table 59 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 60 Sales of Cider/Perry: Total Value 2017-2022
  • Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
  • RTDS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTDs losing popularity due to unhealthy image
  • Competition from cocktails a significant obstacle to growth
  • Mix finds a winning combination while its competitors struggle
PROSPECTS AND OPPORTUNITIES
  • RTDs set for a further decline as interest drops
  • New entrants could help to build sales momentum
  • Spirit-based RTDs likely to remain key to sales
CATEGORY DATA
  • Table 74 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 75 Sales of RTDs by Category: Total Value 2017-2022
  • Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027