Alcoholic Drinks in Nigeria - Research and Markets

During 2020, the rate of growth in off-trade volume sales of alcoholic drinks slowed significantly, while on-trade sales declined, as COVID-19 restrictions bit. During 2021, on-trade demand rebounded strongly, even though some pandemic restrictions remained in place for much of the year, while growth in off-trade volume sales accelerated sharply. In particular, there were far more social gatherings, such as birthday parties and weddings, during the year.

The Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Nigeria
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Table 1 Number of On-Trade Establishments by Type 2015-2021
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources
Beer in Nigeria
Key Data Findings
2021 Developments
Sharp Acceleration in Off-Trade Growth as Pandemic Restrictions Are Eased
On-Trade Volume Sales Surge Past Their Pre-Pandemic Level
Flavoured/Mixed Lager and Stout the Top Performers
Prospects and Opportunities
Economy Larger Will Continue to Outperform Mid-Priced Offerings
Non-Alcoholic Beer Has Good Growth Prospects
Mid-Priced Brands Will be Squeezed
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
Category Data
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 25 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 29 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 30 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Nigeria
Key Data Findings
2021 Developments
Increased Availability of Competitively Priced Brands Boosts Off-Trade Volume Sales
Easing of Pandemic Restrictions Drives Strong Rebound in On-Trade Demand
Distell Group Ltd's Bet on Local Production is Paying Off
Prospects and Opportunities
Mounting Inflationary Pressure Could Weigh on Demand Growth
Relatively Affordable, Still Red Wine Will Remain the Main Driver of Growth
Champagne and Other Sparkling Wine Will Benefit Disproportionately from Economic Recovery
Category Data
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 40 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 41 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Nigeria
Key Data Findings
2021 Developments
Slight Slowdown in Off-Trade Volume Sales Growth as Pandemic Restrictions Are Eased
Off-Trade Volume Sales of Premium Emerge from the Pandemic Largely Unscathed
Leader Intercontinental Distillers Ltd Particularly Strong in Schnapps and Gin
Prospects and Opportunities
Elimination of Remaining Pandemic Restrictions Will Boost On-Trade Demand
Premium Whiskey Will Largely be Unaffected by Economic Turbulence
New Regulations Pose An Existential Threat to Small Pack Sizes
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2021
Category Data
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 69 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
Table 77 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 78 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 79 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in Nigeria
Key Data Findings
2021 Developments
Cider/Perry Remains in the Shadow of Spirits-Based Rtds
Sluggish Recovery from Pandemic Economic Shock
Distell Group Dominance Deepened by On-Trade Woes of Strongbow
Prospects and Opportunities
Inflationary Pressure Could Weigh on Volume Sales Growth
Luring Consumers Away from Spirit-Based Rtds Will Remain a Major Challenge
Brands Will Seek to Widen Distribution Through Food/Drink/Tobacco Specialists
Category Data
Table 84 Sales of Cider/Perry: Total Volume 2016-2021
Table 85 Sales of Cider/Perry: Total Value 2016-2021
Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 88 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
Table 89 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
Table 90 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 92 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 93 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 94 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in Nigeria
Key Data Findings
2021 Developments
Total Volume Sales Remain Below Pre-Pandemic Level
Pandemic Accelerates E-Commerce Growth
Focus on Marketing and Distribution Helps Guinness Nigeria to Deepen Its Dominance
Prospects and Opportunities
Mounting Inflationary Pressure Could Undermine Growth
While Spirit-Based Rtds Will Remain Dominant, Wine-Based Offerings Have Potential for Growth
Distribution Through Modern Grocery Retail and E-Commerce Will Widen
Category Data
Table 99 Sales of Rtds by Category: Total Volume 2016-2021
Table 100 Sales of Rtds by Category: Total Value 2016-2021
Table 101 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 102 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 103 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 104 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 105 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 106 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 107 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 108 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 109 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 110 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 111 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 112 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 113 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026