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Alcoholic Drinks in Nigeria

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    Report

  • 72 Pages
  • June 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 339715
Poor economic conditions characterised by high inflation and lower purchasing power negatively impacted alcoholic drinks in Nigeria during 2023. Almost all categories saw volume declines except for spirits, which largely consists of economy spirits. Unit prices increased due to higher excise tax and rising import costs for raw materials and finished products, which can be linked to the depreciation of the local currency.

The Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beer sales witness volume decline due to rising prices and weak consumer spending
  • Economy lager faces decline even as consumers seek cheaper options
  • Premium lager fairs slightly better in challenging economic conditions
PROSPECTS AND OPPORTUNITIES
  • Steady growth in beer expected as the economy recovers
  • Flavoured/mixed lager and premium lager to resume strong growth
  • Economy lager should drive overall growth even as mid-priced lager recovers
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2023
  • Table 19 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 20 Sales of Beer by Category: Total Volume 2018-2023
  • Table 21 Sales of Beer by Category: Total Value 2018-2023
  • Table 22 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 23 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 28 Sales of Beer by Craft vs Standard 2018-2023
  • Table 29 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 30 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 31 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 32 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 33 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 34 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 35 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic conditions weaken volume sales in the wine category
  • Non-alcoholic wine continues to be the preferred choice in Nigeria
  • On-trade takes the brunt of challenging economic conditions
PROSPECTS AND OPPORTUNITIES
  • Wine to grow well as economy recovers
  • Economy and standard brands to continue dominating wine volume sales
  • Non-alcoholic wine to underpin category growth
CATEGORY DATA
  • Table 36 Sales of Wine by Category: Total Volume 2018-2023
  • Table 37 Sales of Wine by Category: Total Value 2018-2023
  • Table 38 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 39 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 43 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 44 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 47 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 51 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 52 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 53 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 63 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 64 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Trend towards cheaper alcoholic drinks boosts volume sales
  • Gin and schnapps are the best performing spirits
  • Steep price increases prompt sharp decline in volume sales of premium spirits
PROSPECTS AND OPPORTUNITIES
  • Spirits to grow well, boosted by growing preference among young consumers
  • New regulations on pack sizes will impact the largest spirit categories
  • Premium brands to resume fast growth
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2023
CATEGORY DATA
  • Table 67 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 68 Sales of Spirits by Category: Total Value 2018-2023
  • Table 69 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 70 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 79 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 81 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 82 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 83 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 84 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider/perry sees volume decline due to challenging economic conditions
  • Cider remains a niche category dependent on social occasions
  • Non-alcoholic cider/perry performs well
PROSPECTS AND OPPORTUNITIES
  • Cider/perry to grow well over the forecast period as economy recovers
  • On trade to perform better than retail as disposable incomes rise
  • Women to boost demand for cider/perry
CATEGORY DATA
  • Table 88 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 89 Sales of Cider/Perry: Total Value 2018-2023
  • Table 90 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 91 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 99 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 100 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sharp decline in volume sales of RTDs
  • Competitive landscape remains largely unchanged
  • On-trade sales slump in 2023
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost RTDs sales over the forecast period
  • Spirit-based RTDs continue to dominate but wine-based RTDs have some growth potential
  • On-trade channel to perform best as economic conditions improve
CATEGORY DATA
  • Table 103 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 104 Sales of RTDs by Category: Total Value 2018-2023
  • Table 105 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 106 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 111 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 112 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 113 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 114 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 115 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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