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Alcoholic Drinks in Nigeria

  • ID: 339715
  • Report
  • Region: Nigeria
  • 58 pages
  • Euromonitor International
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Alcoholic drinks remained dynamic in Nigeria over the review period, and has strong growth prospects despite the weak economic conditions affecting sales since the 2016 recession. The key drivers of growth have been the fast rate of urbanisation and the increase in formal employment, alongside a strong increase in the young adult population.

The author's Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Nigeria

List of Contents and Tables
Executive Summary
Alcoholic Drinks Remains Dynamic As the Urban and Young Adult Population Grows
Weak Consumer Purchasing Power Hampers Value Growth, But Volumes Grow Well
Note: Product cover images may vary from those shown
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