During 2020, the rate of growth in off-trade volume sales of alcoholic drinks slowed significantly, while on-trade sales declined, as COVID-19 restrictions bit. During 2021, on-trade demand rebounded strongly, even though some pandemic restrictions remained in place for much of the year, while growth in off-trade volume sales accelerated sharply. In particular, there were far more social gatherings, such as birthday parties and weddings, during the year.
The Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in Nigeria
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Table 1 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 2 Research Sources
- Beer in Nigeria
- Key Data Findings
- 2021 Developments
- Sharp Acceleration in Off-Trade Growth as Pandemic Restrictions Are Eased
- On-Trade Volume Sales Surge Past Their Pre-Pandemic Level
- Flavoured/Mixed Lager and Stout the Top Performers
- Prospects and Opportunities
- Economy Larger Will Continue to Outperform Mid-Priced Offerings
- Non-Alcoholic Beer Has Good Growth Prospects
- Mid-Priced Brands Will be Squeezed
- Category Background
- Lager Price Band Methodology
- Summary 3 Lager by Price Band 2021
- Table 18 Number of Breweries 2016-2021
- Category Data
- Table 19 Sales of Beer by Category: Total Volume 2016-2021
- Table 20 Sales of Beer by Category: Total Value 2016-2021
- Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 23 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 24 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 25 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 26 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 27 Sales of Beer by Craft vs Standard 2016-2021
- Table 28 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 29 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 30 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Wine in Nigeria
- Key Data Findings
- 2021 Developments
- Increased Availability of Competitively Priced Brands Boosts Off-Trade Volume Sales
- Easing of Pandemic Restrictions Drives Strong Rebound in On-Trade Demand
- Distell Group Ltd's Bet on Local Production is Paying Off
- Prospects and Opportunities
- Mounting Inflationary Pressure Could Weigh on Demand Growth
- Relatively Affordable, Still Red Wine Will Remain the Main Driver of Growth
- Champagne and Other Sparkling Wine Will Benefit Disproportionately from Economic Recovery
- Category Data
- Table 35 Sales of Wine by Category: Total Volume 2016-2021
- Table 36 Sales of Wine by Category: Total Value 2016-2021
- Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 39 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 40 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 41 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 42 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 43 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 44 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 45 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
- Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in Nigeria
- Key Data Findings
- 2021 Developments
- Slight Slowdown in Off-Trade Volume Sales Growth as Pandemic Restrictions Are Eased
- Off-Trade Volume Sales of Premium Emerge from the Pandemic Largely Unscathed
- Leader Intercontinental Distillers Ltd Particularly Strong in Schnapps and Gin
- Prospects and Opportunities
- Elimination of Remaining Pandemic Restrictions Will Boost On-Trade Demand
- Premium Whiskey Will Largely be Unaffected by Economic Turbulence
- New Regulations Pose An Existential Threat to Small Pack Sizes
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 4 Benchmark Brands 2021
- Category Data
- Table 63 Sales of Spirits by Category: Total Volume 2016-2021
- Table 64 Sales of Spirits by Category: Total Value 2016-2021
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 67 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 68 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 69 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 70 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 76 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
- Table 77 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 78 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 79 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Cider/Perry in Nigeria
- Key Data Findings
- 2021 Developments
- Cider/Perry Remains in the Shadow of Spirits-Based Rtds
- Sluggish Recovery from Pandemic Economic Shock
- Distell Group Dominance Deepened by On-Trade Woes of Strongbow
- Prospects and Opportunities
- Inflationary Pressure Could Weigh on Volume Sales Growth
- Luring Consumers Away from Spirit-Based Rtds Will Remain a Major Challenge
- Brands Will Seek to Widen Distribution Through Food/Drink/Tobacco Specialists
- Category Data
- Table 84 Sales of Cider/Perry: Total Volume 2016-2021
- Table 85 Sales of Cider/Perry: Total Value 2016-2021
- Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 88 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
- Table 89 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
- Table 90 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 92 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 93 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 94 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
- Rtds in Nigeria
- Key Data Findings
- 2021 Developments
- Total Volume Sales Remain Below Pre-Pandemic Level
- Pandemic Accelerates E-Commerce Growth
- Focus on Marketing and Distribution Helps Guinness Nigeria to Deepen Its Dominance
- Prospects and Opportunities
- Mounting Inflationary Pressure Could Undermine Growth
- While Spirit-Based Rtds Will Remain Dominant, Wine-Based Offerings Have Potential for Growth
- Distribution Through Modern Grocery Retail and E-Commerce Will Widen
- Category Data
- Table 99 Sales of Rtds by Category: Total Volume 2016-2021
- Table 100 Sales of Rtds by Category: Total Value 2016-2021
- Table 101 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 102 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 103 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 104 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 105 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 106 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 107 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 108 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 109 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 110 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 111 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 112 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 113 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026
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