+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Alcoholic Drinks in Nigeria

  • PDF Icon

    Report

  • 71 Pages
  • July 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 339715
During 2020, the rate of growth in off-trade volume sales of alcoholic drinks slowed significantly, while on-trade sales declined, as COVID-19 restrictions bit. During 2021, on-trade demand rebounded strongly, even though some pandemic restrictions remained in place for much of the year, while growth in off-trade volume sales accelerated sharply. In particular, there were far more social gatherings, such as birthday parties and weddings, during the year.

The Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Alcoholic Drinks in Nigeria
  • Executive Summary
  • Alcoholic Drinks in 2021: the Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • On-Trade vs Off-Trade Split
  • What Next for Alcoholic Drinks?
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
  • Market Background
  • Legislation
  • Legal Purchasing Age and Legal Drinking Age
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-Trade Establishments
  • Table 1 Number of On-Trade Establishments by Type 2015-2021
  • Taxation and Duty Levies
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Operating Environment
  • Contraband/Parallel Trade
  • Duty Free
  • Cross-Border/Private Imports
  • Key New Product Launches
  • Outlook
  • Market Indicators
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
  • Market Data
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
  • Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
  • Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 2 Research Sources
  • Beer in Nigeria
  • Key Data Findings
  • 2021 Developments
  • Sharp Acceleration in Off-Trade Growth as Pandemic Restrictions Are Eased
  • On-Trade Volume Sales Surge Past Their Pre-Pandemic Level
  • Flavoured/Mixed Lager and Stout the Top Performers
  • Prospects and Opportunities
  • Economy Larger Will Continue to Outperform Mid-Priced Offerings
  • Non-Alcoholic Beer Has Good Growth Prospects
  • Mid-Priced Brands Will be Squeezed
  • Category Background
  • Lager Price Band Methodology
  • Summary 3 Lager by Price Band 2021
  • Table 18 Number of Breweries 2016-2021
  • Category Data
  • Table 19 Sales of Beer by Category: Total Volume 2016-2021
  • Table 20 Sales of Beer by Category: Total Value 2016-2021
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 23 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 24 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
  • Table 25 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 26 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 27 Sales of Beer by Craft vs Standard 2016-2021
  • Table 28 Gbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 29 Nbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 30 Lbn Brand Shares of Beer: % Total Volume 2018-2021
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
  • Wine in Nigeria
  • Key Data Findings
  • 2021 Developments
  • Increased Availability of Competitively Priced Brands Boosts Off-Trade Volume Sales
  • Easing of Pandemic Restrictions Drives Strong Rebound in On-Trade Demand
  • Distell Group Ltd's Bet on Local Production is Paying Off
  • Prospects and Opportunities
  • Mounting Inflationary Pressure Could Weigh on Demand Growth
  • Relatively Affordable, Still Red Wine Will Remain the Main Driver of Growth
  • Champagne and Other Sparkling Wine Will Benefit Disproportionately from Economic Recovery
  • Category Data
  • Table 35 Sales of Wine by Category: Total Volume 2016-2021
  • Table 36 Sales of Wine by Category: Total Value 2016-2021
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 39 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 40 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
  • Table 41 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 42 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 45 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
  • Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
  • Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
  • Spirits in Nigeria
  • Key Data Findings
  • 2021 Developments
  • Slight Slowdown in Off-Trade Volume Sales Growth as Pandemic Restrictions Are Eased
  • Off-Trade Volume Sales of Premium Emerge from the Pandemic Largely Unscathed
  • Leader Intercontinental Distillers Ltd Particularly Strong in Schnapps and Gin
  • Prospects and Opportunities
  • Elimination of Remaining Pandemic Restrictions Will Boost On-Trade Demand
  • Premium Whiskey Will Largely be Unaffected by Economic Turbulence
  • New Regulations Pose An Existential Threat to Small Pack Sizes
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  • Summary 4 Benchmark Brands 2021
  • Category Data
  • Table 63 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 64 Sales of Spirits by Category: Total Value 2016-2021
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 67 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 68 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
  • Table 69 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 70 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
  • Table 76 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
  • Table 77 Gbo Company Shares of Spirits: % Total Volume 2017-2021
  • Table 78 Nbo Company Shares of Spirits: % Total Volume 2017-2021
  • Table 79 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
  • Cider/Perry in Nigeria
  • Key Data Findings
  • 2021 Developments
  • Cider/Perry Remains in the Shadow of Spirits-Based Rtds
  • Sluggish Recovery from Pandemic Economic Shock
  • Distell Group Dominance Deepened by On-Trade Woes of Strongbow
  • Prospects and Opportunities
  • Inflationary Pressure Could Weigh on Volume Sales Growth
  • Luring Consumers Away from Spirit-Based Rtds Will Remain a Major Challenge
  • Brands Will Seek to Widen Distribution Through Food/Drink/Tobacco Specialists
  • Category Data
  • Table 84 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 85 Sales of Cider/Perry: Total Value 2016-2021
  • Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 88 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 89 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
  • Table 90 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 92 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 93 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 94 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
  • Rtds in Nigeria
  • Key Data Findings
  • 2021 Developments
  • Total Volume Sales Remain Below Pre-Pandemic Level
  • Pandemic Accelerates E-Commerce Growth
  • Focus on Marketing and Distribution Helps Guinness Nigeria to Deepen Its Dominance
  • Prospects and Opportunities
  • Mounting Inflationary Pressure Could Undermine Growth
  • While Spirit-Based Rtds Will Remain Dominant, Wine-Based Offerings Have Potential for Growth
  • Distribution Through Modern Grocery Retail and E-Commerce Will Widen
  • Category Data
  • Table 99 Sales of Rtds by Category: Total Volume 2016-2021
  • Table 100 Sales of Rtds by Category: Total Value 2016-2021
  • Table 101 Sales of Rtds by Category: % Total Volume Growth 2016-2021
  • Table 102 Sales of Rtds by Category: % Total Value Growth 2016-2021
  • Table 103 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 104 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
  • Table 105 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 106 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 107 Gbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 108 Nbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 109 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
  • Table 110 Forecast Sales of Rtds by Category: Total Volume 2021-2026
  • Table 111 Forecast Sales of Rtds by Category: Total Value 2021-2026
  • Table 112 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
  • Table 113 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026

Samples

Loading
LOADING...