Alcoholic Drinks in Nigeria

In 2024, Nigeria’s alcoholic drinks market experienced a moderate increase in total volume. However, consumer purchasing power continued to face pressure due to high inflation and a weakened economic environment. Additionally, significant unit price rises further restricted overall consumption levels. Despite these challenges, certain segments demonstrated notable resilience. Volume growth was particularly evident in categories dominated by economy brands, including gin, beer, and bitter.

The Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.