Sports Drinks in Thailand

Sports drinks in Thailand experienced robust off-trade volume growth in 2025, driven by younger, health-conscious consumers adopting these beverages as an everyday staple. The sugar tax is compelling brands to reformulate reduced sugar options, a trend which is expected to continue alongside broader wellness spending. Sponsor maintained its dominance in 2025 through tiered pricing and increased marketing, despite the rising competition.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.