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Processed Fruit and Vegetables in Lithuania

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    Report

  • 20 Pages
  • November 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 3511487
Demand for processed fruit and vegetables in Lithuania is constrained by ongoing saturation and strong competition from fresh and frozen alternatives. Seasonal factors, such as cold summer temperatures, have also affected key products like processed beetroot, a staple ingredient in the traditional cold soup, Šaltibaršciai. Shelf stable beans is the fastest-growing category supported by rising interest in global cuisines and strong promotions.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing challenges supress demand
INDUSTRY PERFORMANCE
  • Modest growth amid seasonal and competitive pressures
  • Shelf stable beans is key growth driver amid rising global cuisine trends
WHAT’S NEXT
  • Processed fruit and vegetables face saturation amid private label expansion
  • Shelf stable fruit and vegetables face negative health perceptions
  • Private label will gain popularity
COMPETITIVE LANDSCAPE
  • Viciunai & Ko dominates sales through broad portfolio
  • Rimi Lietuva leverages private label offerings
CHANNELS
  • Supermarkets win over consumers with wide product assortments
  • Grocery retailers invest in online operations
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LITHUANIA
EXECUTIVE SUMMARY
  • Stagnant demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Saturation and demographic stagnation constrain growth in staple goods
  • Indulgence and convenience drive consumer choices
  • Health awareness is on the rise
WHAT’S NEXT?
  • Limited momentum for mature market
  • Convenience will continue to shape consumption
  • Private label will show further expansion
COMPETITIVE LANDSCAPE
  • Biovela retains its lead, thanks to deep-rooted preference for processed meat
  • Divella gains traction through competitively-priced pasta offerings
  • Private label gains traction
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce benefits from growing demand for convenience
  • Foodservice faces ongoing challenges
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources