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Processed Fruit and Vegetables in Croatia

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    Report

  • 24 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 3511548
Processed fruit and vegetables demonstrated resilience in 2025 by balancing affordability with growing awareness of nutritional and origin-based quality. The category’s health and wellness direction in 2025 was shaped by trust in domestic produce, minimal processing, and natural composition, with growth driven by consumers who value wholesome, familiar, and nutritious ingredients.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Persistent cost-of-living pressures encourage consumers to seek affordable options
INDUSTRY PERFORMANCE
  • Strengthening preference for locally produced and natural products
  • Sustained demand for tomato-based products, canned peas, pickled vegetables, and mixed vegetable products
WHAT’S NEXT?
  • Gains from pricing and gradual trading-up rather than strong volume expansion
  • Health and wellness developments
  • Sustainability will remain a central pillar
COMPETITIVE LANDSCAPE
  • Ledo’s decisive lead supported by strong brand recognition and alignment with consumer demand for affordable and healthy convenience foods
  • Podravka expands capacity, strengthens local sourcing and enhances operational sustainability in 2025
CHANNELS
  • Supermarkets offer affordability, convenience, and variety
  • E-commerce expands through convenience, speed, and service flexibility
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
  • Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Private label expansion as economic pressure persists
  • High global sugar and cocoa prices present challenges for sweet staples
  • Health and sustainability trends advance
WHAT’S NEXT?
  • Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
  • Companies focus on efficiency, innovation, and credibility
  • Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
  • Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
  • Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
  • Strong preference for Croatian products
CHANNELS
  • Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
  • E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
  • Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources