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Processed Fruit and Vegetables in Ireland

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    Report

  • 22 Pages
  • November 2025
  • Region: Ireland
  • Euromonitor International
  • ID: 3519979
Processed fruit and vegetables recorded strong value growth in Ireland in 2025, driven by affordability, versatility, and convenience. Frozen processed fruit and vegetables emerged as the most dynamic category, valued for its long shelf life, nutrient preservation, and ease of preparation. Consumers increasingly sought to replicate restaurant-style meals at home while managing budgets, supported by innovations such as McCain’s Air Fryer oven chips range.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Processed fruit and vegetables gain momentum through convenience and affordability
INDUSTRY PERFORMANCE
  • Processed fruit and vegetables record value growth in 2025 supported by affordability and versatility
  • Frozen vegetables drive growth through convenience, long shelf life, and nutrient-preserving formats
WHAT’S NEXT?
  • Processed fruit and vegetables are expected to grow as convenience, batch cooking, and cost-effective formats drive demand
  • Natural and minimally processed products are set to drive growth as health-conscious consumers seek clean label options
  • Sustainability commitments will strengthen brand credibility as consumers prioritise environmental responsibility
COMPETITIVE LANDSCAPE
  • Valeo Foods retains its leadership amid rising competition from McCain Foods Ltd
  • Windmill Organic leads growth as consumers seek organic, plant-based pantry staples
CHANNELS
  • Supermarkets maintains its lead through wide product ranges and promotional support
  • Discounters drives growth in processed fruit and vegetables through competitively priced private label ranges
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN IRELAND
EXECUTIVE SUMMARY
  • Demand for value, health and sustainability drive growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising demand for value, convenience and healthier options drive growth in 2025
  • Sustainability becomes an influential driver of consumer choice in staple foods
  • Rising costs influence purchasing behaviour as Irish consumers balance value with quality
WHAT’S NEXT?
  • Value sales are expected to rise as price inflation and shifting lifestyle priorities shape demand
  • Reformulation, value innovation and sustainability are set to define competitive strategies
  • Retail e-commerce and discounters are expected to gain momentum
COMPETITIVE LANDSCAPE
  • Pilgrim’s Europe maintains its leadership through broad availability and diversified offerings
  • Tesco Ireland strengthens its position through private label expansion and a multi-tiered value strategy
CHANNELS
  • Supermarkets retains its lead through strong brand loyalty and a wide product assortments
  • Retail e-commerce accelerates as rapid delivery and improved fulfilment services reshape staple foods
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources