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Butter and Spreads in China

  • ID: 3514481
  • Report
  • September 2020
  • Region: China
  • 31 pages
  • Euromonitor International
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While butter is primarily associated with Western cuisines, its potential use in Chinese cuisine has been heavily promoted by major producers such as Fonterra. This led to increasing use of butter in foodservice during the review period, which is generally a more fertile ground for innovation in terms of usage. While retail consumers tend to be conservative and stick to traditional dishes and ingredients, there is pressure on foodservice professionals to be creative in terms of recipes.

The Butter and Spreads in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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KEY DATA FINDINGS

2020 IMPACT
  • Foodservice puts butter on the menu but COVID-19 hits sales as outlets forced to close
  • Butter benefits from home baking trend while margarine continues to suffer from unhealthy image
  • Fonterra takes its strong reputation in foodservice into the retail channel
RECOVERY AND OPPORTUNITIES
  • Butter set to bounce back
  • Unhealthy image expected to limit sales potential of margarine
  • Focus on dairy in China offers strong potential for new and existing players
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
  • Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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