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Alcoholic Drinks in Croatia

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    Report

  • 57 Pages
  • July 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 354753
Alcohol drinks registered minimal volume growth in 2024. However, growth in current and constant value sales was higher, as a trends towards premiumisation continued to take hold. At the same time, though inflation eased, consumers also continued to be price sensitive, with for instance economy brands of beer also performing strongly.

The Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Flat growth in 2024
  • Zagrebacka Pivovara maintains commanding lead
  • Discounters benefit from their affordability
PROSPECTS AND OPPORTUNITIES
  • Continuing muted performance over forecast period
  • Locally produced beers continue to dominate
  • Continuing innovation focusing on wellness, sustainability and variety
CATEGORY BACKGROUND
  • Lager price band methodology
CATEGORY DATA
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 Sales of Beer by Craft vs Standard 2019-2024
  • Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slight increase in volume sales in 2024
  • Croatian wineries continue to innovate
  • Discounters continue to gain on supermarkets
PROSPECTS AND OPPORTUNITIES
  • Modest growth over forecast period
  • Direct sales increasingly popular
  • Continuing innovation keeps discerning consumers engaged
CATEGORY DATA
  • Table 83 Sales of Wine by Category: Total Volume 2019-2024
  • Table 84 Sales of Wine by Category: Total Value 2019-2024
  • Table 85 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 86 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 87 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 88 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 89 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 90 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 91 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 92 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 93 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 94 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 95 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 96 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 97 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 98 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 99 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 100 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 101 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 102 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 103 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 104 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 105 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 106 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 107 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 108 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 109 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 110 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 111 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive picture for spirits in 2024
  • Local producer Badel 1862 maintains commanding lead
  • On-trade accounts for more volume sales
PROSPECTS AND OPPORTUNITIES
  • Positive picture over forecast period
  • Experiential engagement drives growth, particularly in premium segment
  • Continuing innovation keeps consumers engaged
CATEGORY DATA
  • Table 32 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 33 Sales of Spirits by Category: Total Value 2019-2024
  • Table 34 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 35 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 40 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 41 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 42 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 43 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 44 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 45 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 46 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 47 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 48 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 49 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 50 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Very healthy volume growth in 2024
  • Carlsberg’s Somersby continues to dominate and gains further volume share
  • On-trade accounts for most volume sales
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy volume growth over forecast period
  • Flavoured ciders drive growth
  • Continuing innovation to keep consumers engaged
CATEGORY DATA
  • Table 53 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 54 Sales of Cider/Perry: Total Value 2019-2024
  • Table 55 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 56 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 57 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 58 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 59 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 60 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 61 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 62 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 63 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 64 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 65 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 66 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 67 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy volume growth in 2024
  • Badel 1862 continues to dominate
  • Discounters gain among grocery retailers
PROSPECTS AND OPPORTUNITIES
  • RTDs reach degree of maturity
  • Further development in local brands with local ingredients
  • Continuing innovation expands consumer base
CATEGORY DATA
  • Table 68 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 69 Sales of RTDs by Category: Total Value 2019-2024
  • Table 70 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 71 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 72 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 73 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 74 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 75 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 76 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 77 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 78 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 79 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 80 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 81 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 82 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029