+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Alcoholic Drinks in Croatia

  • PDF Icon

    Report

  • 56 Pages
  • June 2023
  • Region: Croatia
  • Euromonitor International
  • ID: 354753
2022 was a tough year for alcoholic drinks in Croatia as high inflation impacted discretionary spending in the year. Fortunately, this was offset by strong growth in the on-trade channel as tourism was almost at its pre-pandemic level. Rising prices encouraged a shift to economy and mid-priced beer and wine, as well as a migration from RTDs to cheaper alternatives, including own mixes at home with spirits and juice.

The analyst's Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN CROATIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery of tourism drives on-trade growth in 2022
  • Top three brewers maintain their lead, while small and independent breweries struggle due to rising prices
  • Non/low alcoholic beer and craft beer impacted by price rises and limited distribution, respectively
PROSPECTS AND OPPORTUNITIES
  • Increasing price-sensitivity will encourage shift to economy and mid-priced beer
  • Rising cost of raw materials due to war in Ukraine and COVID-19
  • Breweries to focus on lower strength beer
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 17 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong inflation drives increased demand for more affordable wines in 2022
  • Premiumisation trend grinds to a halt as disposable incomes shrink
  • Rising interest in local wines
PROSPECTS AND OPPORTUNITIES
  • Volume growth supported by wine’s fashionable image and its perception of being healthier than spirits
  • Rising prices set to hamper volume growth
  • Vegan and lifestyles wines to see increased demand
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2017-2022
  • Table 34 Sales of Wine by Category: Total Value 2017-2022
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low unit price growth of spirits appeals to price-sensitive consumers
  • No interest in non-alcoholic spirits
  • Slow year for innovation as players adopt a prudent approach
PROSPECTS AND OPPORTUNITIES
  • Excise tax rise expected in 2024 or 2025
  • Ket trend: drinking less but higher quality spirits
  • Tourism will support on-trade consumption of spirits
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 46 Sales of Spirits by Category: Total Value 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry benefits from its lower alcohol content and being increasingly consumed throughout the year
  • Carlsberg Croatia maintains its lead in 2022
  • Cans appreciated for their convenience and quick cooling
PROSPECTS AND OPPORTUNITIES
  • Increased out-of-season consumption and healthier options will support further growth
  • Promotions and return of premiumisation trend
  • Domestic cider set to gain ground
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 61 Sales of Cider/Perry: Total Value 2017-2022
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN CROATIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return of tourism and music festivals boosts on-trade sales
  • RTDs face strong competition from other alcoholic drinks
  • No changes in the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Innovation in terms of healthier options will attract consumers
  • Growth from a relatively low base
  • Rising prices could dampen demand
CATEGORY DATA
  • Table 75 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 76 Sales of RTDs by Category: Total Value 2017-2022
  • Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027