Traditional and connected watches saw double-digit growth in current value terms in 2022, although sales of traditional watches remained below 2019 levels. Traditional watches were severely impacted by the COVID-19 pandemic in 2020, although sales saw an encouraging double-digit uplift in 2021, due to the reopening of specialist stores in nearly all of Italy in April 2021.
The analyst's Traditional and Connected Watches in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Traditional and Connected Watches in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Traditional and Connected Watches market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2022 DEVELOPMENTS
- Sales of watches edge towards pre-pandemic levels in 2022
- Traditional high watches benefit from the return of tourists, although Rolex suffers from supply issues
- Rolex continues to lead watches, despite supply issues
- High watches to benefit from their status as a stable investment, as well as the return of tourism
- Dynamic growth for smart wearables, which will benefit from rising demand among health-conscious consumers
- Manufacturers will strive to offer omnichannel experiences
- Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
- Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
- Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
- Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
- Table 5 Sales of Traditional Watches by Type: Volume 2017-2022
- Table 6 Sales of Traditional Watches by Type: Value 2017-2022
- Table 7 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
- Table 8 Sales of Traditional Watches by Type: % Value Growth 2017-2022
- Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
- Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
- Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
- Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
- Table 13 Sales of Connected Watches by Type: Volume 2017-2022
- Table 14 Sales of Connected Watches by Type: Value 2017-2022
- Table 15 Sales of Connected Watches by Type: % Volume Growth 2017-2022
- Table 16 Sales of Connected Watches by Type: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
- Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
- Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
- Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
- Table 21 Distribution of Traditional Watches: % Value 2017-2022
- Table 22 Distribution of Connected Watches: % Value 2017-2022
- Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
- Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
- Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
- Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
- Table 27 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
- Table 28 Forecast Sales of Traditional Watches by Type: Value 2022-2027
- Table 29 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
- Table 31 Forecast Sales of Connected Watches by Type: Volume 2022-2027
- Table 32 Forecast Sales of Connected Watches by Type: Value 2022-2027
- Table 33 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
- Table 34 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027
- Personal accessories in 2022: The big picture
- Return of pre-pandemic lifestyles boosts growth, but sales suffer from absence of Chinese and Russian tourists
- Rolex struggles to meet demand, while Pandora sees buoyant growth, following investment in omnichannel services
- Return to brick-and-mortar outlets
- What next for personal accessories?
- Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
- Table 36 Sales of Personal Accessories by Category: Value 2017-2022
- Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
- Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
- Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
- Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
- Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
- Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
- Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
- Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
- Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
