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Traditional and Connected Watches in Spain

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    Report

  • 21 Pages
  • January 2026
  • Region: Spain
  • Euromonitor International
  • ID: 354829
Traditional and connected watches in Spain experienced rising sales in both retail current value and volume terms in 2025 despite socioeconomic factors and local and international political uncertainty. The category remained attractive due to the growth of high-net-worth individuals (HNWIs), with this number expected to continue to rise over the forecast period.

This Traditional and Connected Watchesin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising number of HNWIs contributes to continued growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Some people prioritise experiences over purchases of luxury goods, but opportunities remain
  • Sales in the largest category driven by established consumer preferences
  • Heritage designs with discreet technology gain popularity
  • CHART 2 Fashion Supports Launches
WHAT’S NEXT?
  • Technology to drive growth through hybrid watch designs
  • Connected watches set to outpace traditional watches in terms of growth
  • CHART 3 Analyst Insight
  • Social media and sustainability to influence trends
COMPETITIVE LANDSCAPE
  • Swatch Group extends its lead amidst market polarisation
  • CHART 4 Swatch Maintains its Leading Position Owing to Collaboration Between its Brands
  • No significant mergers or acquisitions, or new entrants in 2025
CHANNELS
  • E-commerce gains ground as consumers seek value for money, but offline retail dominates
PRODUCTS
  • Tech innovations drive health and sports-related innovations
  • CHART 5 Higher Interest in Health and Sports Supports Innovation
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Trading Down Supports the "Shein Effect"
  • CHART 8 Influencers Drive Trends and Push Sales Via Brand Endorsement
  • CHART 9 Analyst Insight
  • CHART 10 Social Media Shapes Sales And Brand Performance
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Spain 2025
  • CHART 13 Key Insights on Consumers in Spain 2025
  • CHART 14 Consumer Landscape in Spain 2025
PERSONAL ACCESSORIES IN SPAIN
EXECUTIVE SUMMARY
  • Economic factors drive trading down, although affordable luxury also popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • An increasing number of consumers trade down to fast fashion and affordable luxury
  • Writing instruments performs well in volume terms due to social media and mental health
  • Influencers drive sales and shape product trends
WHAT’S NEXT?
  • E-commerce, social media, and greater consumer confidence expected to drive sales
  • Writing instruments set to remain the largest personal accessories category in volume terms
  • Social media influencers to shape trends and drive sales
COMPETITIVE LANDSCAPE
  • Established brands maintain their lead due to solid reputation and consumer loyalty
  • Smaller local brands gain ground through social media
CHANNELS
  • Offline retail continues to dominate personal accessories
  • Retail e-commerce drives up its share of personal accessories
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources