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Ice Cream and Frozen Desserts in Bulgaria

  • ID: 3625739
  • Report
  • Region: Bulgaria
  • 33 pages
  • Euromonitor International
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In both value and volume terms, ice cream performed well in 2018. Consumption of ice cream continues to grow supported by the developing convenience trend and strong marketing campaigns by leading players. On the other hand, ice cream consumption in the country still remains highly seasonal with the peak in summer and thus is affected by the weather. Ice cream consumption in Bulgaria remains low compared to other Eastern European countries in 2018 and there is scope for further development.

The Ice Cream and Frozen Desserts in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ice Cream and Frozen Desserts market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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ICE CREAM AND FROZEN DESSERTS IN BULGARIA
July 2018

List of Contents and Tables
Headlines
Prospects
Single Portion Dairy Ice Cream Will Continue Being the Main Type of Ice Cream Consumed in Bulgaria
Beneficial Economic Conditions Drive Interest in New and Specific Subcategories
Competitive Landscape
Multinationals Dominate the Category
Constant Advertising in High Season Key To Success
Distribution of Premium and Well-known Brands As Competitive Weapon
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 8 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 9 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 14 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 15 Distribution of Ice Cream by Format: % Value 2013-2018
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Executive Summary
Increased Purchasing Power To Boost Demand for Better Quality Food
Growth Fuelled by Emergence of Health and Wellness Products
Leading Players Investing in Cross-category Presence and Strong Promotions
Modern Grocery Retailers Gaining Sales Share
Packaged Food To Continue Posting Stable and Steady Growth
Foodservice
Sales To Foodservice
Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well
Consumer Foodservice
Category Data
Table 20 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 21 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 22 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 24 Sales of Packaged Food by Category: Volume 2013-2018
Table 25 Sales of Packaged Food by Category: Value 2013-2018
Table 26 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 27 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 28 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 29 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 31 Penetration of Private Label by Category: % Value 2013-2018
Table 32 Distribution of Packaged Food by Format: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format and Category: % Value 2018
Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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