+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Writing Instruments in India

  • PDF Icon

    Report

  • 18 Pages
  • March 2024
  • Region: India
  • Euromonitor International
  • ID: 363537
The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in person again. School students are the most important consumers of writing instruments in India. However, due to the magnitude of the decline in 2020, actual retail sales of writing instruments remained slightly below the pre-pandemic level in 2023.

The Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WRITING INSTRUMENTS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Solid growth thanks to rise in education budget allocation and spending
  • Hindustan Pencils continues to hold the leading position
  • Other non-grocery retailers remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Digitalisation expected to hamper the growth of the category in the forecast period
  • Fluctuations in raw materials prices will pose challenges in protecting margins in the future
  • Collaborations and partnerships between domestic and international brands will fuel demand
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 2 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN INDIA
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 13 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources