Writing Instruments in India - Research and Markets

Writing instruments is experiencing increasing competition from digital gadgets, which are rapidly replacing these products for multiple activities. However, there remain certain pockets of demand where the replacement of writing instruments is not taking place at such a rapid pace. One of these is rural areas, which have a strong preference for writing instruments.

The Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Rural areas remain strong pockets of growth for mass writing instruments
Stabilisation of the pandemic and return to offices/schools have an impact on B2B and B2C channels
Recovery in luxury writing instruments continues

PROSPECTS AND OPPORTUNITIES

Social media to aid the growth of colouring during the forecast period
Mass pens and pencils, although mature, to experience sustained growth due to low unit prices
Manufacturers of writing instruments focus on diversifying distribution

CATEGORY DATA

Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
Table 2 Sales of Writing Instruments by Category: Value 2017-2022
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Writing Instruments: % Value 2017-2021
Table 6 LBN Brand Shares of Writing Instruments: % Value 2018-2021
Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027

PERSONAL ACCESSORIES IN INDIA

EXECUTIVE SUMMARY

Personal accessories rebounds as mobility returns, but challenges remain
Younger generations in particular offer growth opportunities
Retailers focus on raising capital, innovation and growth
Retailers increase their focus on developing an omnichannel presence
Stable pandemic situation to aid growth in the forecast period

MARKET DATA

Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
Table 13 Sales of Personal Accessories by Category: Value 2017-2022
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Personal Accessories: % Value 2017-2021
Table 17 LBN Brand Shares of Personal Accessories: % Value 2018-2021
Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

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