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Beauty and Personal Care in Tunisia

  • ID: 3734920
  • Report
  • Region: Tunisia
  • 86 pages
  • Euromonitor International
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Beauty and personal care in Tunisia saw strong current value growth in 2018; however, this was mostly due to relatively high inflation, caused by a sharp depreciation of the local currency against the euro. Although the prices of fmcg increased significantly in 2018, consumers did not drastically alter their spending habits on beauty and personal care products, which resulted in similar current value growth as in 2017.

The author's Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Tunisia

List of Contents and Tables
Executive Summary
Inflation Sparks Strong Value Growth in 2018
Affordable Product Offerings Continue To Gain Ground
Henkel-alki Tunisie Continues To Lead Beauty and Personal Care
Health and Beauty Specialist Retailers Continues To Lead Distribution
A Bright Outlook for Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Outlook Remains Bright for Baby and Child-specific Products
the Best Performance Is Seen by Medicated Formats
Demand Continues To Be Supported by Middle- and High-income Consumers
Competitive Landscape
the Exclusive Distributor of Johnson's Baby's Leads in 2018
International Brands Remain in the Lead
Mass Products Dominate Baby and Child-specific Products in Tunisia
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Rapid Expansion of Private Label
Liquid Soap Is Projected To See the Best Performance
Healthy Growth Is Expected Over the Forecast Period
Competitive Landscape
Henkel-alki Tunisie Maintains Its Lead in Bath and Shower
Multinational Players Continue To Lead
Brands Are Expected To React To the Private Label Competition
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Rising Purchasing Power Amongst Women Supports Growth
Demand for Products With Multiple Benefits Is Set To Increase
the Informal Market Is Expected To Grow
Competitive Landscape
Cosmetica International Continues To Lead Colour Cosmetics
Socopar Ranks Second
International Brands Lead Colour Cosmetics in Tunisia
Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Healthy Performance Expected Over the Forecast Period
Added-value Products Are Set To Increase
Mass Deodorants Outperform Premium Brands
Competitive Landscape
Henkel-alki Tunisie Leads Deodorants
Strong Promotional Support Is Key To Success
Increasing Pressure on New Entrants
Category Data
Table 37 Sales of Deodorants by Category: Value 2013-2018
Table 38 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 40 NBO Company Shares of Deodorants: % Value 2014-2018
Table 41 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 42 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Increasing Number of Salons Will Hinder Sales Over the Forecast Period
New Product Innovations
Traditional Methods Such As Sugaring Will Continue To Be Used by Many Consumers
Competitive Landscape
Laboratoire Nihel Continues To Lead Depilatories
the Second Player Increases Its Sales
Depilatories Suffers From A Lack of Marketing Activities
Category Data
Table 45 Sales of Depilatories by Category: Value 2013-2018
Table 46 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 47 NBO Company Shares of Depilatories: % Value 2014-2018
Table 48 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 49 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Will Be Driven by Higher-income Consumers
Sales of Unisex Fragrances Remain Limited in Tunisia
Purchasing Behaviour Still Differs According To Gender
Competitive Landscape
Puig Tunisie Continues To Lead Fragrances
Companies Enhance Their Marketing Campaigns To Keep Up With the Competition
Illicit Trade Is Likely To Represent A Threat To the Expansion of Fragrances
Category Data
Table 51 Sales of Fragrances by Category: Value 2013-2018
Table 52 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Fragrances: % Value 2014-2018
Table 54 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 57 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthier Options Within Hair Care
Hair Care Is Expected To Register Steady Value Growth
Traditional Alternatives May Represent A Threat To Growth
Competitive Landscape
Henkel-alki Tunisie Remains the Leader in Hair Care
Direct Sellers Record An Improved Performance
Hair Care Companies Respond To Demand
Category Data
Table 59 Sales of Hair Care by Category: Value 2013-2018
Table 60 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 62 NBO Company Shares of Hair Care: % Value 2014-2018
Table 63 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 67 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Direct Selling Players Will Continue To Improve Men's Products
Looking Good Becomes Increasingly Important To Tunisian Men
Several Factors Are Behind the Growth of Men's Grooming
Competitive Landscape
Groupe Bismuth Continues To Lead Men's Grooming
Players Respond To Changing Demand
In-store Promotions Within Hypermarkets and Supermarkets
Category Data
Table 70 Sales of Men's Grooming by Category: Value 2013-2018
Table 71 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 73 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 74 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 76 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
the Consumer Preference for Whiter Teeth
the Diverse Product Range Drives Sales of Toothpaste and Manual Toothbrushes
the Government Will Keep Extending Its Oral Hygiene Programmes
Competitive Landscape
Unilever Tunisie Maintains Its Lead in Oral Care
Independent Small Grocers Will Continue To Lead the Distribution of Oral Care Products
Oral Care Is A Mass Category in Tunisia
Category Data
Table 78 Sales of Oral Care by Category: Value 2013-2018
Table 79 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 80 Sales of Toothbrushes by Category: Value 2013-2018
Table 81 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 83 NBO Company Shares of Oral Care: % Value 2014-2018
Table 84 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 85 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Lifestyles Are Expected To Continue Driving Growth
the Presence of Natural Ingredients and Innovation Will Increase Across Skin Care
the Popularity of Anti-agers Is Set To Increase Over the Forecast Period
Competitive Landscape
Société Districosm Remains the Leading Company in Skin Care
Social Media Plays An Important Role in Advertising Skin Care Brands
International Brands Still Lead
Category Data
Table 89 Sales of Skin Care by Category: Value 2013-2018
Table 90 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Skin Care: % Value 2014-2018
Table 92 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 94 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Awareness of Sun Care Products Is Relatively High
Growth in Tourism Will Benefit Sun Care
Sun Protection Dominates; A Smarter and More Advanced Offer Is Seen
Competitive Landscape
Société Argania Leads Sun Care in Tunisia
International Players Lead Sun Care
Collaboration With Social Media Influencers Is Used To Keep Up With the Competition
Category Data
Table 96 Sales of Sun Care by Category: Value 2013-2018
Table 97 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 99 NBO Company Shares of Sun Care: % Value 2014-2018
Table 100 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 102 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Digital Marketing Activities Will Continue To Attract Consumers
Healthy Growth Expected Over the Forecast Period
Demand for Specialised Premium Brands Is Set To Increase
Competitive Landscape
Mac Cosmetics Continues To Perform Well
Fierce Competition Amongst Premium Players
Premium Brands Are Boosted by the Popularity of Beauty Specialist Retailers
Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Beauty and Personal Care Dominates in Tunisia
the Development of Private Label Products Threatens Other Mass Brands
Growth in Mass and Beauty Personal Care
Competitive Landscape
Three Companies Stand Out in Mass Beauty and Personal Care
Henkel Has Strong Distribution and Runs Frequent Marketing Activities
Domestic Brands Outperform International Players
Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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