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Beauty and Personal Care in Tunisia

  • ID: 3734920
  • Report
  • July 2020
  • Region: Tunisia
  • 117 pages
  • Euromonitor International
The outbreak of COVID-19 in Tunisia is not expected to result in a decline in growth for either mass or premium beauty and personal care in 2020; however, certain areas will be significantly impacted by the pandemic. With social distancing and a lockdown in place, and consumers out of work or working from home during Q1 of 2020, many consumers had increased financial concerns and therefore reduced their purchases of beauty and personal care items, especially ones considered unnecessary.

The Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List of Contents and Tables

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products
  • Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings
  • Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Domestic production, the development of modern grocery retailing and consumers preference for affordable mass products boosts growth in 2019
  • In 2019, private label continues to develop, offering attractive quality-price-ratios that threaten other mass players
  • Henkel-Alki Tunisie leads the landscape in 2019, as domestic players benefit from low-price points, outperforming international competition
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Increasing urbanisation, a rise of women in the workforce and a growing interest in specialised products and ingredients boosts growth in 2019
  • Digital marketing activities increase in 2019, as brands partner with bloggers and social media influencers to raise awareness and boost sales
  • Société Argania leads a fragmented competitive landscape in 2019, as chained beauty specialist retailers drive value sales for premium goods
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Growth is driven by increasing awareness of health, rising urbanisation and positive demographic trends in 2019
  • Medicated formats lead growth in 2019, however, lower-income consumers view many baby and child-specific products as unnecessary
  • Comptoir Maghrébin de Commerce continues to lead the competitive landscape in 2019, as international players account for the largest value sales
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby and child-specific products
  • Recovery and opportunities
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • In 2019, smuggled goods threaten value sales for bath and shower products as consumers are attracted to their affordable price points
  • Consumer appreciate bar soap for its multi-purpose uses, whereas liquid soap drives growth in 2019, benefiting from a growing presence in supermarkets
  • Multinational players lead in 2019, however, private label offerings are a growing threat as their quality-price-ratios improve
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2014-2019
Table 33 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 35 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 36 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • In 2019, growth is driven by an increasing number of women becoming economically independent, partnered with the rise in modern grocery retailing
  • Eye liner/pencil records the highest growth in 2019, and products with multiple benefits become increasingly popular with consumers
  • Cosmetica International continues to lead colour cosmetics in 2019, as global offerings benefit from investments in advertising, innovation and distribution
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Growing awareness of personal hygiene supports growth in 2019, with sales being motivated by consumers who use deodorants as a replacement for fragrances
  • Mass deodorants leads sales in 2019, however, consumers are increasingly attracted to products that offer added-value, including vitamins and skin care
  • Henkel-Alki Tunisie retains its lead with Souplesse in 2019, however, the positions of powerful global brands make it hard for new products to enter
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2014-2019
Table 50 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 52 NBO Company Shares of Deodorants: % Value 2015-2019
Table 53 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 54 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 56 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Traditional methods such as sugaring threaten sales in 2019, however, lifestyle changes and the rising number of consumers who use supermarkets boosts growth
  • The increasing number of salons that offer professional hair removal services, hinders growth for depilatories in 2019
  • Local player Laboratoire Nihel leads in 2019, however, a lack of advertising stifles growth in the competitive landscape
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
Table 57 Sales of Depilatories by Category: Value 2014-2019
Table 58 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Depilatories: % Value 2015-2019
Table 60 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 61 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Higher-income consumers support growth in 2019, with premium fragrances aligning to aspirational lifestyles
  • Mass fragrances boosts growth in 2019, as unisex options remain an unpopular choice in Tunisia
  • Puig Tunisie continues to lead fragrances in 2019, however, illicit trade impacts all competitors value sales
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
Table 63 Sales of Fragrances by Category: Value 2014-2019
Table 64 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Fragrances: % Value 2015-2019
Table 66 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 69 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Increasing awareness of health and hygiene drives growth in hair care in 2019, as the industry continues to be supported by a high-level of advertising
  • Traditional alternatives continue to represent a threat to growth in hair care in 2019
  • Henkel-Alki Tunisie leads in 2019, as direct sellers improve their performances
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 71 Sales of Hair Care by Category: Value 2014-2019
Table 72 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 74 NBO Company Shares of Hair Care: % Value 2015-2019
Table 75 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 79 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Strong marketing campaigns, growing urbanisation and heightened availability of products drives growth for men’s grooming in 2019
  • Men become increasingly interested in maintaining a good appearance in 2019, boosting sales of men’s grooming products
  • Gillette leads the landscape in 2019, as direct sellers continue to improve their range of men’s products to boost value growth
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men's grooming
  • Recovery and opportunities
CATEGORY DATA
Table 82 Sales of Men’s Grooming by Category: Value 2014-2019
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 85 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Growth in 2019 is driven by rising interest in oral hygiene, supported by The Ministry of Health, and the growing trend for tooth whitening
  • The wide range of products available in toothpaste and manual toothbrushes boosts sales, however, no new players entered the landscape in 2019
  • Unilever Tunisie leads oral care in 2019, where premium products are scarce, due to consumers reaching for basic oral care goods
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2014-2019
Table 91 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 92 Sales of Toothbrushes by Category: Value 2014-2019
Table 93 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 95 NBO Company Shares of Oral Care: % Value 2015-2019
Table 96 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 97 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 99 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Widening product variety and expanding retailers boosts growth in skin care in 2019
  • In 2019, the growing knowledge of skin care boosts sales of products with natural ingredients, encouraging innovation on the landscape
  • International players lead skin care in 2019, as many turn to social media platforms to interact with consumers, boosting brand reputation and sales
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2014-2019
Table 102 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 103 NBO Company Shares of Skin Care: % Value 2015-2019
Table 104 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 106 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • In 2019, consumer awareness of sun care products continues to grow, as they increasingly demand protection from the dangers of the sun
  • In 2019, international players lead sun care through established offerings, limiting the presence of local players on the landscape
  • Players collaborate with social media bloggers and influencers to boost growth and awareness of their offerings in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2014-2019
Table 109 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 111 NBO Company Shares of Sun Care: % Value 2015-2019
Table 112 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 114 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Note: Product cover images may vary from those shown
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