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Beauty and Personal Care in Tunisia

  • ID: 3734920
  • Report
  • May 2021
  • Region: Tunisia
  • 107 Pages
  • Euromonitor International
In March 2020, and as the number of new coronavirus cases continued to rise in Tunisia, panic increased among consumers, and many households prepared for the worst. Some consumers purchased essential products in high quantities in order to ensure an ongoing supply for their families, whilst many increased their usage of essential products such as men’s pre-shave, men’s bath and shower and baby wipes, while facial cleaning wipes was also in high demand due to the convenience of these products.

The Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Mass products continue to characterise beauty and personal care in 2020
  • Retail value growth largely due to average unit price increases in 2020
  • Some channel shifts evident during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES
  • A strong recovery for mass beauty and personal care over the forecast period
  • Modern grocery retailing set to recover share
  • Social media to become more important as a marketing tool

CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Wealthier consumers remain loyal to premium beauty and personal care during the pandemic
  • Premium skin care performs better than mass formats during the health crisis
  • Digital marketing activities increase in 2020

RECOVERY AND OPPORTUNITIES
  • Strong growth for premium beauty and personal care going forward
  • The tough economic situation will continue to limit the audience for premium formats
  • Premium users more likely to opt for e-commerce shopping going forward

CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Stockpiling increases volume sales of baby and child-specific products during the COVID-19 pandemic
  • Baby and child-specific products are largely the domain of wealthier urban parents
  • No presence of private label in baby and child-specific products

RECOVERY AND OPPORTUNITIES
  • Strong growth going forward
  • Wealthier parents will likely remain the key audience for baby and child-specific products
  • Nappy/diaper rash treatments to remain the preserve of wealthier parents

CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Some early stockpiling supports growth of bath and shower during the COVID-19 pandemic
  • Some channel shifts witnessed during the health crisis
  • The renewed emphasis on hygiene drives sales of hand sanitisers/gels

RECOVERY AND OPPORTUNITIES
  • Strong growth for bath and shower over the forecast period
  • Players will likely focus on anti-bacterial properties
  • No demand for intimate hygiene in Tunisia

CATEGORY DATA
  • Table 32 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 37 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Flat demand for colour cosmetics during the COVID-19 pandemic
  • Mass colour cosmetics remain the most popular
  • A shift of focus towards the eyes during the pandemic

RECOVERY AND OPPORTUNITIES
  • Strong growth for colour cosmetics going forward
  • Possible emergence of e-commerce
  • Counterfeits to remain an issue in colour cosmetics

CATEGORY DATA
  • Table 40 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
  • Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
  • Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Demand for deodorants increases during the COVID-19 pandemic in 2020
  • Strong channel shifts evident during the COVID-19 pandemic in 2020

RECOVERY AND OPPORTUNITIES
  • Strong growth for deodorants going forward
  • Average unit price increases will be limited to keeping track with inflation
  • Manufacturers will focus on adding value

CATEGORY DATA
  • Table 49 Sales of Deodorants by Category: Value 2015-2020
  • Table 50 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 51 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 52 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 53 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 54 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 56 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • A slight increase in usage of depilatories during the COVID-19 pandemic
  • Growth is restricted by the lack of outdoor activities
  • Little change in the competitive landscape in 2020

RECOVERY AND OPPORTUNITIES
  • Strong growth for depilatories going forward
  • New product innovations will attract consumer attention
  • Supermarkets to recover its share

CATEGORY DATA
  • Table 57 Sales of Depilatories by Category: Value 2015-2020
  • Table 58 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 59 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 60 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 61 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Some stockpiling supports increased sales of fragrances early in the COVID-19 lockdown period
  • Stronger growth for mass formats
  • Puig Tunisie continues to lead fragrances in 2020, although illicit trade impacts all competitors’ value sales

RECOVERY AND OPPORTUNITIES
  • Strong growth for fragrances over the forecast period
  • Manufacturers will focus on innovation
  • Counterfeits to remain a problem

CATEGORY DATA
  • Table 63 Sales of Fragrances by Category: Value 2015-2020
  • Table 64 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 65 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 66 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 69 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Increase in demand for hair care during the COVID-19 pandemic
  • Perms, relaxants and styling agents benefit from the closures of hair salons
  • Consumers remain concerned about the ingredients of their hair care products

RECOVERY AND OPPORTUNITIES
  • Strong growth for hair care going forward
  • Competition from imitation hair is set to increase
  • Grocery retailers set to reclaim share

CATEGORY DATA
  • Table 71 Sales of Hair Care by Category: Value 2015-2020
  • Table 72 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 73 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 74 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 75 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 78 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 79 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Demand patterns for men’s grooming change during the COVID-19 pandemic in 2020
  • Strong marketing campaigns, growing urbanisation and heightened availability of products drive growth for men’s grooming
  • Gillette remains the leading brand in 2020

RECOVERY AND OPPORTUNITIES
  • Strong growth for men’s grooming going forward
  • Greater emphasis on natural ingredients
  • Stronger marketing and distribution to support growth

CATEGORY DATA
  • Table 82 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 83 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Slight increase in demand for oral care during the COVID-19 pandemic
  • No major new entrants to oral care in 2020
  • Unilever Tunisie continues to lead oral care in 2020

RECOVERY AND OPPORTUNITIES
  • Strong growth for oral care going forward
  • Wider availability to contribute to growth
  • Ongoing promotions expected

CATEGORY DATA
  • Table 90 Sales of Oral Care by Category: Value 2015-2020
  • Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 92 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Modest increase in demand for skin care in 2020
  • Natural products continue to become more popular
  • Wealthier Tunisians regard skin care as essential

RECOVERY AND OPPORTUNITIES
  • Strong growth for skin care going forward
  • General purpose body care to perform well
  • Premium products set to grow well

CATEGORY DATA
  • Table 101 Sales of Skin Care by Category: Value 2015-2020
  • Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • A slight increase in demand for sun care in 2020
  • Growth limited by the absence of tourists
  • Players continue to collaborate with social media bloggers and influencers in 2020

RECOVERY AND OPPORTUNITIES
  • Strong growth for sun care going forward
  • Aftersun to underperform
  • The wide product range in sun care will support growth

CATEGORY DATA
  • Table 108 Sales of Sun Care by Category: Value 2015-2020
  • Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
  • Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
  • Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
Note: Product cover images may vary from those shown