Beauty and Personal Care in Tunisia

  • ID: 3734920
  • Report
  • Region: Tunisia
  • 86 pages
  • Euromonitor International
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In line with improvements in living standards, Tunisians are increasingly adopting new and more diversified consumption habits. Consumer expenditure on beauty and personal care remains relatively low, however, with a study by TBC Partners Centre indicating that most Tunisians only spend TND20-30 on such products per month. This illustrates that many types of beauty and personal care products are still perceived as “secondary” or non-essential items in Tunisia.

The Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN TUNISIA

May 2018

Executive Summary
Growth in Consumer Spending on Beauty and Personal Care Remains Slow
More Affordable Products Gain Ground in Several Categories
Lipp Distribution Remains the Market Leader in Value Terms
Global Trends Influence New Product Developments in 2017
Outlook for the Forecast Period Is Bright

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Outlook for Baby and Child-specific Products Remains Bright
Medicated Baby and Child-specific Products Set To Record the Best Performance
Demand Set To Remain Strongest Among Middle- and High-income Consumers
Competitive Landscape
Cmc Maintains Its Lead Thanks To Enduring Popularity of Johnson's Baby Brand
Arem Group Records the Biggest Value Share Gain
Global Brands Continue To Lead Baby and Child-specific Products

Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Demand for Products With Skin Health Benefits Set To Increase Strongly
Liquid Soap Is Projected To Be the Most Dynamic Category
Brands Expected To Add Value in Response To Growing Threat From Private Label
Competitive Landscape
Henkel-alki Maintains Its Leading Position
Top Three Players Make Value Share Gains
Multinationals Continue To Dominate the Bath and Shower Category

Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Benefits From Growing Financial Independence of Tunisian Women
Millennials Are An Increasingly Important Target Group for Colour Cosmetics Producers
Demand for Products Combining Multiple Benefits Set To Boom
Competitive Landscape
Cosmetica International Continues To Lead With Its Lella Brand
Socopar and Lipp Follow Close Behind Category Leader Cosmetica
Global Brands Continue To Dominate Colour Cosmetics

Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Deodorants Projected To Perform Strongly Over the Forecast Period
Launch of New Added-value Products Expected
Demand for Products With Skin Care Benefits Set To Increase
Competitive Landscape
Henkel-alki Maintains Its Leading Position
Arem Group Is the Most Dynamic Performer
Wide Distribution and Strong Promotional Support Key To Success of Global Brands

Category Data
Table 37 Sales of Deodorants by Category: Value 2012-2017
Table 38 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 40 NBO Company Shares of Deodorants: % Value 2013-2017
Table 41 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 42 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Women's Razors and Blades Expected To Remain the Most Dynamic Performer
Threat To Depilatories From Laser Hair Removal Is Mitigated by Relatively High Costs
Hair Removers/bleaches Will Continue To Dominate Depilatories
Competitive Landscape
Laboratoires Nihel Maintains Its Strong Lead in Depilatories
Domestic Brands Continue To Dominate Depilatories in Tunisia
Companies Expected To Focus on Distribution and Innovation Over the Forecast Period

Category Data
Table 45 Sales of Depilatories by Category: Value 2012-2017
Table 46 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Depilatories: % Value 2013-2017
Table 48 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 49 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Fragrance Sets/kits Expected To Perform Well Over the Forecast Period
Demand for Unisex Fragrances Likely To Remain Low in Tunisia
Growing Participation of Women in the Workforce Bodes Well for Fragrances
Competitive Landscape
Puig Tunisie Leads Fragrances in 2017
Distribution A Key Area of Difference Between Mass and Premium Fragrances
Strategic Advertising Campaigns Are Essential for Success in Fragrances

Category Data
Table 51 Sales of Fragrances by Category: Value 2012-2017
Table 52 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Fragrances: % Value 2013-2017
Table 54 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 57 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Hair Care Products Expected To Gain Popularity Over the Forecast Period
Independent Small Grocers Set To Remain the Leading Hair Care Distribution Channel
Outlook for Hair Care in Tunisia Remains Favourable
Competitive Landscape
Henkel-alki Maintains Its Leading Position in 2017
Mass Brands Continue To Dominate Hair Care
Changing Consumer Demands Set To Fuel Innovation in Hair Care

Category Data
Table 59 Sales of Hair Care by Category: Value 2012-2017
Table 60 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 62 NBO Company Shares of Hair Care: % Value 2013-2017
Table 63 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Grooming Benefits From Rising Image-consciousness Among Tunisian Men
Growing Popularity of Beards May Hamper Demand for Certain Product Types
Outlook for Men's Grooming Remains Broadly Positive
Competitive Landscape
Groupe Bismuth Maintains Its Leading Position in 2017
Unilever Continues To Perform Well in Men's Grooming
TV and Social Media Advertising Set To Gain Importance As Competition Intensifies

Category Data
Table 70 Sales of Men's Grooming by Category: Value 2012-2017
Table 71 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 73 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 74 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 76 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Tunisians Gain Appreciation for Preventive Health Benefits of Oral Care Products
Oral Care Set To Benefit From Improvements in Distribution Via Modern Channels
Public Health Education Campaigns Will Continue To Boost Demand in Oral Care
Competitive Landscape
Unilever Maintains Its Lead in Oral Care
Colgate-Palmolive Continues To Perform Well in 2017
Oral Care in Tunisia Still Mainly Represented by Mass Brands

Category Data
Table 78 Sales of Oral Care by Category: Value 2012-2017
Table 79 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 80 Sales of Toothbrushes by Category: Value 2012-2017
Table 81 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 83 NBO Company Shares of Oral Care: % Value 2013-2017
Table 84 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 85 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 87 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation Will Continue To Drive Demand in Skin Care
Interest in Natural and Organic Skin Care Products Expected To Increase
Anti-agers Set To Benefit From Rising Image-consciousness Among Tunisian Women
Competitive Landscape
Arem Group Remains the Top Company in Skin Care in 2017
International Brands Continue To Lead Skin Care in Tunisia
Manufacturers Expected To Focus on Natural and Chemical-free Products

Category Data
Table 89 Sales of Skin Care by Category: Value 2012-2017
Table 90 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Skin Care: % Value 2013-2017
Table 92 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 94 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sun Care Benefits From Consistently High Temperatures in Tunisia
Sun Protection Set To Remain the Dominant Sun Care Category
Premium Sun Care Products Expect To Perform Well Over the Forecast Period
Competitive Landscape
Arem Group Remains the Leading Player in Sun Care
International Brands Dominate Sun Care in Tunisia
Innovation Seen As Essential for Success in Sun Care

Category Data
Table 96 Sales of Sun Care by Category: Value 2012-2017
Table 97 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 99 NBO Company Shares of Sun Care: % Value 2013-2017
Table 100 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 102 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Digital Marketing Activities Will Continue To Generate Interest in Premium Products
Millennials Are A Key Target Group for Premium Brands
Demand for More Specialised Premium Products Set To Increase
Competitive Landscape
Mac Cosmetics Maintains Its Leading Position in 2017
Lipp Distribution Registers Strong Growth in Current Value Sales
Competition Between Premium Brands Continues To Intensify

Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Urbanisation Will Help To Sustain Demand in Mass Beauty and Personal Care
Private Label Poses Growing Competitive Threat To Mass Brands
Outlook for Mass Beauty and Personal Care Remains Favourable
Competitive Landscape
Lipp Distribution Leads Mass Beauty and Personal Care in 2017
Domestic Players Outperform International Manufacturers

Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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