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Beauty and Personal Care in Tunisia

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    Report

  • 95 Pages
  • July 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 3734920
While beauty and personal care in Tunisia registered double-digit percentage current value growth, constant value growth was more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as Tunisia grapples with persistent drought and external financing challenges, aligned with increasing debt.

The Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing offerings of local brands increases competition
  • Global companies continue to have significant foothold, but new local company launches with big ambitions
  • Price sensitivity gives boost to local brands
PROSPECTS AND OPPORTUNITIES
  • Economic risks support value sales for affordable mass offerings
  • Private label gains value share
  • Continuing innovation keeps consumers engaged
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium fragrances accounts for most value sales
  • French brand SVR leads premium space
  • A feeling of indulgence, as well as clear benefits, drives value sales
PROSPECTS AND OPPORTUNITIES
  • Uncertain outlook over forecast period
  • E-commerce registers healthy value growth, but illicit trade still an issue
  • Growing competition from higher quality mass brands
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Smaller families enables parents to up spend
  • Baby wipe brands perform strongly
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Continuing value and volume growth over forecast period
  • Local brands and private label register growth
  • Increasing focus on natural ingredients
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bar soap continues to account for most value sales, due to its affordability
  • Henkel loses value share as local brands gain
  • E-commerce emerging as significant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Continuing value and volume growth over forecast period
  • Growth in private label, with hand sanitisers also making a comeback
  • Scent - key focus of differentiation
CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Facial make-up accounts for most value sales and also registers highest value growth
  • Italian brand Kiko Milan gains most value share
  • Direct selling registers highest value growth
PROSPECTS AND OPPORTUNITIES
  • Facial make-up continues to drive growth
  • Illegal trade remains significant
  • Continuing innovation drives sales
CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive volume growth in 2024
  • Satem makes significant gains, due to the affordability of its range
  • Small local grocers continue to lead distribution
PROSPECTS AND OPPORTUNITIES
  • Deodorant sticks register highest value growth
  • Some growth for premium offerings
  • Focus on clean ingredients and effectiveness
CATEGORY DATA
  • Table 51 Sales of Deodorants by Category: Value 2019-2024
  • Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hair removers/bleaches more popular
  • Local company Nihel continues to lead
  • Modern grocery retailers gaining value share
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Growing demand for hair removers among men
  • Continuing innovation over forecast period
CATEGORY DATA
  • Table 60 Sales of Depilatories by Category: Value 2019-2024
  • Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Muted volume growth in 2024
  • Landscape remains highly fragmented
  • Beauty specialists continue to lead distribution
PROSPECTS AND OPPORTUNITIES
  • Higher volume growth for mass fragrances
  • Illegal trade remains significant
  • Dupes continue to grow in popularity
CATEGORY DATA
  • Table 66 Sales of Fragrances by Category: Value 2019-2024
  • Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Conditioners and treatments register highest value growth
  • SAH’s new company, Lilas Cosmetics, already gains significant foothold
  • Hypermarkets offer large range of local, mass brands
PROSPECTS AND OPPORTUNITIES
  • Stable growth over forecast period
  • Illegal trade still an issue
  • Focus on a more natural positioning
CATEGORY DATA
  • Table 74 Sales of Hair Care by Category: Value 2019-2024
  • Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Men’s razors and blades account for most value sales
  • Gillette maintains commanding lead
  • Hypermarkets gain most value share
PROSPECTS AND OPPORTUNITIES
  • Men’s pre-shave registers highest value growth
  • Social media increasingly influential
  • Focus on a more natural positioning
CATEGORY DATA
  • Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing penetration in rural areas supports value sales
  • Global players continue to lead
  • Supermarkets pass out small local grocers for first time
PROSPECTS AND OPPORTUNITIES
  • Education campaigns drive further growth
  • Increasing demand for greener and more natural offerings
  • Continuing innovation to keep consumers engaged
CATEGORY DATA
  • Table 94 Sales of Oral Care by Category: Value 2019-2024
  • Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 96 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Facial care account for most value sales
  • Local company Nihel gains most value share
  • Beauty specialists lead distribution
PROSPECTS AND OPPORTUNITIES
  • Facial care registers highest value growth
  • Mass out performs premium
  • Increasing scrutiny of ingredients in skin care
CATEGORY DATA
  • Table 105 Sales of Skin Care by Category: Value 2019-2024
  • Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing year-round demand boost sales
  • Nivea maintains solid lead
  • Beauty specialists lead distribution
PROSPECTS AND OPPORTUNITIES
  • Self-tanning registers highest value growth, though from low base
  • Blurring of lines between skin care and sun care
  • Continuing innovation over forecast period
CATEGORY DATA
  • Table 112 Sales of Sun Care by Category: Value 2019-2024
  • Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
  • Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029