Energy Drink Production in the US - Industry Market Research Report

Drink up: Energy drink producers will benefit from dipping demand for carbonated soft drinks

Energy drink producers have expanded robustly through the end of 2023, outperforming most other packaged beverage production industries. Beverage producers have benefited from boosted per capita disposable incomes, which has allowed consumers to steadily purchase industry goods, particularly as impulse purchases at convenience stores. However, health concerns regarding the safety of consuming energy drinks have deflated previous surges in demand for these products. Through the end of 2023, energy drink manufacturers saw an expansion in demand for their products, even during COVID-19. Specifically, revenue shot up 13.1% in 2020, because of an increase in energy drink consumption by consumers who felt more stress from e-exams, social isolation and other pandemic-related challenges during the time. Revenue will edge down 0.2% in 2023, however. Energy drink producer revenue will surge at a CAGR of 10.6% through the end of 2023 to reach $18.9 billion.

Energy drink producers manufacture soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.