Despite economic uncertainty and a decline in consumer confidence during the first half of 2025, savoury snacks is set to demonstrate resilience in Indonesia in the year overall, with retail value sales growing by 4% to IDR37.7 trillion. This growth underscores the enduring popularity and deep penetration of these products, bolstered by strong consumer awareness and consistent innovation from brands. Companies have maintained their momentum through refreshed packaging, strategic social media cam...
This Savoury Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Savoury Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Savoury Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Savoury Snacks in IndonesiaConstant Brand Innovation Drives Continued Growth, With Puffed Snacks Still Performing WellGarudafood Expands Its Product Range and Maintains Its Lead, But Indofood Excels With Innovative ProductsConvenience Stores and Retail E-Commerce Offer Convenience and Low Prices, Taking Share from Small Local GrocersProspects and OpportunitiesGrowth Opportunities for New and Existing Brands in Savoury SnacksBrands Will Need to Adapt Their Products, Packaging, and Communication to Remain RelevantThe Adult Demographic Likely to See a Greater Focus Over the Forecast PeriodSummary 1 Other Savoury Snacks by Product Type: 2025Snacks in IndonesiaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 2 Research Sources
Key Data Findings
Category Data
Market Data
