Air Care in Taiwan

  • ID: 4192171
  • Report
  • Region: Taiwan
  • 15 pages
  • Euromonitor International
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Electric air fresheners contributes the highest value sales within air care over the review period, partly due to higher unit prices. Despite this, electric air fresheners posted a decline in both volume and current value terms in 2017, resulting from limited product offerings and unnatural aromas. Other air care products provided more options and did not need an electrical source, which attracted some consumers.

The Air Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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AIR CARE IN TAIWAN

List of Contents and Tables
  • Headlines
  • Prospects
  • Electric Air Fresheners Remains the Largest Category
  • Liquid Air Fresheners Posts the Fastest Growth
  • More Functions May Be Offered
  • Competitive Landscape
  • Farcent Increases Its Share by Extending Product Lines
  • Local Giant Dominates, While Foreign Brands Have Little Influence
  • Internet Retailers, Alongside Health and Beauty Specialist Retailers, Are Showing Their Potential Within Air Care
  • Category Data
  • Table 1 Sales of Air Care by Category: Value 2012-2017
  • Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 5 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Executive Summary
  • Home Care Posts Steady Current Value Growth in 2017
  • Taiwanese Consumers Gradually Moving Towards More Eco-friendly and Natural Home Care Products
  • International Brands Lead Within Home Care, While Domestic Players Try To Maintain Or Break Through in Some Niche Areas
  • Hypermarkets and Supermarkets Continue To Record Value Sales Growth Within Home Care, While Internet Retailing and Warehouse Clubs Hold Significant Positions
  • Growth of Home Care Expected To Accelerate
  • Market Indicators
  • Table 9 Households 2012-2017
  • Market Data
  • Table 10 Sales of Home Care by Category: Value 2012-2017
  • Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 15 Distribution of Home Care by Format: % Value 2012-2017
  • Table 16 Distribution of Home Care by Format and Category: % Value 2017
  • Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
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