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Air Care in Taiwan

  • ID: 4192171
  • Report
  • Region: Taiwan
  • 14 pages
  • Euromonitor International
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Electric air fresheners has contributed the highest value sales in air care over the historic period, partly due to its higher unit prices, but it is also the only subcategory to record both negative volume and value growth since 2007. This contrast is caused by its limited product offerings and unnatural aromas. Furthermore, when other air care products provide more options that do not require plug-ins or batteries, consumers are more inclined to choose these as replacements.

The Air Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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AIR CARE IN TAIWAN

List of Contents and Tables
Headlines
Prospects
Electric and Gel Air Fresheners Are Two Largest Subcategories in Air Care
Spray/aerosol Air Fresheners Posts Fastest Value Growth in Air Care
Integrating More Functions Into Air Care Is Expected To Be the Future Highlight
Competitive Landscape
Farcent Continues Expanding Brand Share by Extensive Product Lines and Updated Product Designs
Local Giants Dominate, While Foreign Brands Exert Little Influence
Internet Retailers, Alongside Health and Beauty Specialists, Demonstrate Their Potential in Boosting Sales Performance in Air Care
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Faster Retail Value Growth in Home Care in 2018
More Focus on Eco-friendly Products
Unilever Leads Home Care for Another Year
Manufacturers Are Trying To Spur Higher Growth Through Innovation
Slightly Faster Growth Expected Over Forecast Period
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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