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Surface Care in the Philippines

  • ID: 4192272
  • Report
  • February 2020
  • Region: Philippines
  • 4 pages
  • Euromonitor International
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The rise of urbanisation and increasing disposable income support the demand for speciality cleaning products for first-time homeowners, which allowed the surface care category to grow in 2019. As consumers have more money to spare, they are able to include in their budget other home care products aside from laundry, bleach, and dishwashing products.

The Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in the Philippines
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Surface care sales increase, but growth remains constrained by less frequent use and tendency of older and low-income consumers to stick with water and bleach
  • Bathroom cleaners benefits from increased consumer interest in task-specific products and concerted effort to educate people about hygiene and sanitation
  • Home care wipes and floor cleaning systems are little used and seldom found on retail shelves, as they are expensive and represent little value for money
  • Competitive Landscape
  • SC Johnson & Son maintains its leadership on the strength of Mr Muscle
  • Lysol has established and reinforces its reputation as a home care disinfectant that can prevent germs that cause cold and flu
  • Domestic player Philusa controls the bulk of drain openers and scouring agents, relying less on active marketing than on expanding its visibility in various channels
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 5 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Number of factors including higher employment, rising income boost value growth in all home categories within the Philippines in 2019
  • Despite more interest in task-specific, quality products, manufacturers also focus on offering pack size variety at different prices points for lower-income consumers
  • Multinational players continue to dominate the home care landscape in the Philippines
  • Players focus more on promoting the efficacy and health benefits of existing products, offering more pack sizes and widening distribution than on new launches
  • All home care categories are set to see higher current value CAGRs over the forecast period, especially driven by consumers with higher spending power
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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