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Surface Care in the Philippines

  • ID: 4192272
  • Report
  • February 2021
  • Region: Philippines
  • 21 pages
  • Euromonitor International
Surface care experienced an upturn in demand in 2020 due to the impact of the pandemic. The resulting home seclusion trend during lockdown and greater awareness of the need to adopt stricter and frequent cleaning routines in an attempt to prevent the spread of the virus in the home meant that Filipinos dedicated greater amounts of time to maintaining a hygienic living environment using a number of surface care products.

The Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Greater focus on hygiene in the home during pandemic drives stronger demand for surface care in 2020
  • Multi-purpose cleaners remains largest value category, supported by demand for multifunctionality from more price-sensitive consumers
  • Consolidated competitive landscape with leading players increasing marketing efforts to emphasise benefits of their surface care brands during the pandemic
RECOVERY AND OPPORTUNITIES
  • Preventative health trend set to support overall demand for surface care over the forecast period
  • Players need to ensure product portfolios reach wider audience
  • Despite greater demand for convenience, home care wipes unlikely to penetrate surface care in the Philippines
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2015-2020
  • Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 5 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 7 Households 2015-2020
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2015-2020
  • Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 10 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 13 Distribution of Home Care by Format: % Value 2015-2020
  • Table 14 Distribution of Home Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

Note: Product cover images may vary from those shown
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