Better For You Beverages in Austria

  • ID: 4240556
  • Report
  • Region: Austria
  • 22 pages
  • Euromonitor International
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Better for you beverages, while offering primarily reduced caffeine and reduced sugar products continued to be perceived as “not so much better” by many Austrians in 2016. While the health and wellness trend has been present in Austria for many years now, consumers in Austria have been increasingly returning to natural and organic products when it comes to food and beverages, which they perceive as the only products that actually can be called health and wellness.

The Better For You Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU BEVERAGES IN AUSTRIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2011-2016
Table 2 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 4 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 5 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 6 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Executive Summary
Good Overall Performance, But Slight Decline Compared With the Review Period
Consumers Increasingly Look for Superfoods and Free From Products
High Category Fragmentation and Strong Position of Private Label
Distribution Landscape Remains Unchanged
Steady Forecast Performance for Health and Wellness
Key Trends and Developments
Naturalness, Superfoods and Vegetarians
Increasing Concerns About the Insufficient Intake of Vitamins and Minerals
High Obesity Rates Call for Healthier Nutrition
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources
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