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Better For You Beverages in the Netherlands

  • ID: 4240567
  • Report
  • Region: Netherlands, Holland
  • 24 pages
  • Euromonitor International
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The decision of Coca-Cola Enterprises Nederland BV to replace its regular carbonates with reduced sugar carbonates led to major growth for BFY beverages in 2018. This illustrates how the decision of one dominant player can affect the category as a whole. After successfully replacing the full regular Sprite range with an adapted version with artificial sweeteners, Coca-Cola Enterprises decided in 2018 to carry out the same exercise with its Fanta range.

The Better For You Beverages in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Beverages in the Netherlands

List of Contents and Tables
Headlines
Prospects
Coca-Cola Enterprises Nederland BV Helps Drive Growth But Future Growth Will Be Lower
Schools and the Netherlands Nutrition Centre Advise Against Sugary Drinks
High Growth in Naturally Healthy Beverages Curbs Growth Potential for Bfy Beverages
Competitive Landscape
Launch of Fuze Tea Boosts Leading Position of Coca-Cola Enterprises Nederland BV
Vrumona BV Expands Its Range of Bfy Reduced Sugar Beverages
Douwe Egberts Nederland BV Loses Share With Bfy Reduced Caffeine Hot Drinks in Decline
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2013-2018
Table 2 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 5 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Executive Summary
Healthy Living Trend Is the Major Driver for Growth in Health and Wellness
Consumers Are Avoiding Sugar and Want Natural Food and Beverages
Large Multinationals Dominate
Supermarkets Increase Their Health and Wellness Ranges Substantially
Positive Economic Development Will Help Health and Wellness Achieve Further Growth
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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