Better For You Beverages in Brazil

  • ID: 4240633
  • Report
  • Region: Brazil
  • 22 pages
  • Euromonitor International
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BFY beverages registered 3% current value growth in 2016, reaching sales of BRL4.8 billion. This was a better performance than the 2% of the previous year but slower than the review period CAGR of 4%. Although an increasing number of Brazilians seek a healthier lifestyle, sales were negatively affected by the dominance of reduced sugar carbonates, which represented 59% of BFY beverages retail value sales in 2016.

The Better For You Beverages in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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BETTER FOR YOU BEVERAGES IN BRAZIL

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2011-2016
Table 2 Sales of BFY Beverages by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of BFY Beverages: % Value 2012-2016
Table 4 LBN Brand Shares of BFY Beverages: % Value 2013-2016
Table 5 Distribution of BFY Beverages by Format: % Value 2011-2016
Table 6 Forecast Sales of BFY Beverages by Category: Value 2016-2021
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021
Executive Summary
Health and Wellness in Brazil Registers Growth Despite Economic Crisis
Consumers Are More Sceptical and Rational in Their Purchases Challenging Healthy Brands
Multinationals Still Lead, But Small Players Are Preferred
Modern Grocery Retailers Remains the Largest Distribution Channel
A Positive Performance Is Expected Over the Forecast Period
Key Trends and Developments
Convenient But Healthy
Local Over International: Consumers Look for Safer Choices in Terms of Flavour Ingredients
the Evolution of the "health" Concept: Consumers Demand More Benefits Even From Mass Brands
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2011-2016
Table 9 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 10 Sales of Health and Wellness by Category: Value 2011-2016
Table 11 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 14 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 15 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 16 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 18 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 20 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 1 Research Sources
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