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Better For You Beverages in Australia

  • ID: 4255283
  • Report
  • February 2021
  • Region: Australia
  • 30 pages
  • Euromonitor International
As a general trend, the COVID-19 pandemic had a positive impact on sales of better for you beverages in 2020. In the largest category of BFY reduced sugar beverages, reduced sugar cola recorded higher retail and volume growth compared to regular cola. However, sugar-free soft drinks are increasingly facing competition from other non-alcoholic drinks such as kombucha and carbonated bottled water.

The Better For You Beverages in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Continued move away from sugar boosts sales of better for you beverages in 2020
  • Strong growth for BFY reduced caffeine beverages due to shift from foodservice to retail in 2020
  • Coca-Cola Amatil dominates better for you beverages in 2020
RECOVERY AND OPPORTUNITIES
  • Faltering growth across many categories over the forecast period
  • Decaffeinated coffee set to remain a niche category
  • Natural sweeteners provide scope for further growth in reduced sugar concentrates
CATEGORY DATA
  • Table 1 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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