Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023 - Product Image

Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023

  • ID: 4338528
  • Report
  • Region: Global
  • 155 Pages
  • Markets and Markets
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The Augmented Reality Market Was Valued at USD 2.39 Billion in 2016 and is Expected to Reach USD 61.39 Billion by 2023, Growing at a CAGR of 55.71% During the Forecast Period

FEATURED COMPANIES

  • Apple Inc.
  • Catchoom Technologies
  • Eon Reality
  • Inglobe Technologies
  • Marxent Labs LLC
  • Osterhout Design Group
  • MORE

“Increasing demand for AR in retail and e-commerce is the major driver for the augmented reality market”

The augmented reality market was valued at USD 2.39 billion in 2016 and is expected to reach USD 61.39 billion by 2023, growing at a CAGR of 55.71% during the forecast period. The increasing demand for AR devices and applications in medical, increase in demand for AR in the retail and e-commerce, and rising investment in the augmented reality market are the major drivers for the augmented reality market. The limited UI (user interface) affecting the navigation performance of augmented reality applications, limited processing power, less storage, and restricted size of the memory card in mobile phones, and varied infrastructure quality of digital network will restrain the growth of AR.

“Augmented reality market for the head mounted displays is expected to grow at a high rate during the forecast period”

Head-mounted displays allow a user to wear the display device on the head and place images of the real and virtual environments over the user’s view. The original HMDs were created mainly for military applications to help soldiers acquire their targets and track enemy movements easily. With advancements in computing, AR-enabled devices would be used for applications in consumer, commercial, and enterprise. Consumer applications such as gaming, sports, and entertainment would boost the augmented reality market for head-mounted displays. The use of head-mounted displays in the aerospace and defense sector helps pilots of helicopters and captains of ships in the air force and navy to target and view enemy’s operations with a greater ease. The use of head-mounted displays in applications such as e-commerce and marketing would boost the AR market for HMDs.

“Augmented reality market for enterprise application is expected to witness high growth during the forecast period”

Augmented reality is used in enterprises for training personnel, providing information about the industrial facility, remodeling and redesigning, and industrial simulations. The use of the Internet and smartphones combined with digital content, such as augmented reality, has helped boost the market. The use of HMDs in manufacturing setups is the major driver for the growth of enterprise application in the augmented reality market.

“APAC is expected to witness high growth during the forecast period.”

The consumer electronics, enterprise, retail, BFSI, healthcare, transportation, and sports and entertainment industries are expected to contribute substantially to the growth of the AR market in APAC. These industries offer huge potential for the AR market because of the increasing awareness among consumers and the rising adoption of new technologies in various industries-especially in countries such as China, India, and South Korea. The strong government support in countries such as China and India to thrive on industrial automation is also boosting the growth of the augmented reality market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the augmented reality industry.

The breakup of the profiles of primary participants has been shown below:

  • By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
  • By Designation: C-Level Executives - 35%, Directors - 25%, and Others - 40%
  • By Region: North America - 45%, Europe - 20%, APAC - 30%, and RoW - 5%

The report also profiles the key players in the augmented reality market. These key players are Google, Inc. (US), PTC Inc. (U.S.), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), and Osterhout Design Group (US).

Research Coverage

This research categorizes the augmented reality market on the basis of technology, type, device type, offering (hardware & software), application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report

The report would help leaders/new entrants in this market in the following ways:

1. This report segments the augmented reality market comprehensively and provides the closest market size estimation for major industries across various regions.
2. The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.

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FEATURED COMPANIES

  • Apple Inc.
  • Catchoom Technologies
  • Eon Reality
  • Inglobe Technologies
  • Marxent Labs LLC
  • Osterhout Design Group
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Breakdown of Primaries
2.1.2.3 Key Data From Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Augmented Reality Market
4.2 Augmented Reality Market in APAC
4.3 Augmented Reality Market, By Country
4.4 Augmented Reality Market, By Application
4.5 Augmented Reality Market, By Display Device Type

5 Market Overview
5.1 Introduction
5.2 History and Evolution of Augmented Reality Technology
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increasing Demand for AR Devices and Applications in Medical
5.3.1.2 Increase in Demand for AR in the Retail and E-Commerce
5.3.1.3 Rising Investment in the Augmented Reality Market
5.3.2 Restraints
5.3.2.1 Limited User Interface (UI) Affecting the Navigation Performance of Augmented Reality Applications
5.3.2.2 Limited Processing Power, Less Storage, and Restricted Size of Memory Card in Mobile Phones
5.3.2.3 Varied Infrastructure Quality of Digital Network Will Restrain the Growth of AR
5.3.3 Opportunities
5.3.3.1 Increasing Demand for Augmented Reality in Architecture
5.3.3.2 Opportunity in the Enterprise Industry
5.3.3.3 High Growth of Travel and Tourism Industry Will Boost the Growth of the AR Market
5.3.4 Challenges
5.3.4.1 Overcoming Social Challenges to Increase the Adoption Rate
5.3.4.2 Reconfiguration of Applications for Different Platforms
5.4 Value Chain Analysis

6 Augmented Reality Market, By Type (Qualitative)
6.1 Introduction
6.2 Marker-Based Augmented Reality
6.2.1 Passive Marker
6.2.2 Active Marker
6.3 Marker-Less Augmented Reality
6.3.1 Model-Based Tracking
6.3.2 Image Processing-Based Tracking

7 Augmented Reality Market, By Technology (Qualitative)
7.1 Introduction
7.2 Monitor-Based Technology
7.2.1 Mobile Augmented Reality
7.3 Near-Eye-Based Technology

8 Augmented Reality Market, By Offering
8.1 Introduction
8.2 Augmented Reality Market, By Hardware Component
8.2.1 Sensors
8.2.1.1 Accelerometer
8.2.1.2 Gyroscope
8.2.1.3 Magnetometer
8.2.1.4 Proximity Sensor
8.2.2 Semiconductor Component
8.2.2.1 Controller/Processor
8.2.2.2 Integrated Circuits
8.2.3 Displays & Projectors
8.2.4 Position Tracker
8.2.5 Cameras
8.2.6 Others
8.3 Augmented Reality Market, By Software
8.3.1 Software Development Kits
8.3.2 Cloud-Based Services
8.3.3 Software Function
8.3.3.1 Remote Collaboration
8.3.3.2 Workflow Optimization
8.3.3.3 Documentation
8.3.3.4 Visualization
8.3.3.5 3d Modeling
8.3.3.6 Navigation
8.4 Hardware vs Software

9 Augmented Reality Market, By Device Type
9.1 Introduction
9.2 Augmented Reality Devices
9.2.1 Head-Mounted Display
9.2.2 Head-Up Display
9.2.3 Handheld Device

10 Augmented Reality Market, By Application
10.1 Introduction
10.2 Applications in Augmented Reality
10.2.1 Consumer
10.2.1.1 Gaming
10.2.1.2 Sports & Entertainment
10.2.1.2.1 Entertainment Applications
10.2.1.2.1.1 Museums (Archeology)
10.2.1.2.1.2 Theme Parks
10.2.1.2.1.3 Art Gallery and Exhibitions
10.2.2 Commercial
10.2.2.1 Tourism & Sightseeing
10.2.2.2 E-Learning
10.2.2.3 E-Commerce and Marketing
10.2.2.3.1 Jewelry
10.2.2.3.2 Beauty and Cosmetics
10.2.2.3.3 Apparel Fitting
10.2.2.3.4 Furniture & Lighting Design
10.2.2.3.5 Grocery Shopping
10.2.2.3.6 Footwear
10.2.3 Enterprise
10.2.4 Medical
10.2.4.1 Surgery
10.2.4.2 Fitness Management
10.2.4.3 Pharmacy Management
10.2.4.4 Medical Training
10.2.5 Aerospace & Defense
10.2.6 Energy
10.2.7 Automotive
10.2.8 Others
10.2.8.1 Agriculture
10.2.8.2 Construction
10.2.8.3 Transportation and Logistics
10.2.8.4 Public Safety
10.2.8.5 Telecom and IT/Data Centers

11 Augmented Reality Market, Geographical Analysis
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 France
11.3.3 UK
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 South Korea
11.4.5 Rest of APAC
11.5 Rest of the World
11.5.1 Middle East & Africa
11.5.2 South America

12 Competitive Landscape
12.1 Introduction
12.2 Competitive Scenario
12.3 Augmented Reality Market (Global), Competitive Leadership Mapping, 2017
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Business Strategy Excellence
12.5 Strength of Product Portfolio

13 Company Profiles
(Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship)
13.1 Introduction
13.2 Google, Inc.
13.3 Microsoft Corporation
13.4 PTC, Inc.
13.5 Wikitude GmbH
13.6 Magic Leap, Inc.
13.7 Osterhout Design Group
13.8 Daqri LLC
13.9 Zugara, Inc.
13.10 Blippar
13.11 Upskill
13.12 Start-Up Ecosystem
13.12.1 Atheer, Inc.
13.12.2 Pristine, Inc.
13.12.3 Marxent Labs, LLC
13.12.4 Inglobe Technologies
13.12.5 Meta Company
13.13 Promising Companies
13.13.1 Intel Corporation
13.13.2 Infinity Augmented Reality, Inc.
13.13.3 Facebook Corporation
13.13.4 Samsung Electronics Co. Ltd.
Details on Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship Might Not Be Captured in Case of Unlisted Companies

List of Tables
Table 1 Augmented Reality Market, By Hardware Component, 2015-2023 (USD Million)
Table 2 Augmented Reality Software Market, By Application, 2015-2023 (USD Million)
Table 3 Augmented Reality Market, Device Type, 2015-2023 (USD Million)
Table 4 Augmented Reality Hmd Market, By Application, 2015-2023 (USD Million)
Table 5 Augmented Reality Market, Device Type, 2015-2023 (Thousand Units)
Table 6 Augmented Reality Hud Market, By Application, 2015-2023 (USD Million)
Table 7 Augmented Reality Handheld Device Market, By Application, 2015-2023 (USD Thousand)
Table 8 Augmented Reality Market, Application, 2015-2023 (USD Billion)
Table 9 Augmented Reality Market for Consumer Application, By Device Type, 2015-2023 (USD Thousand)
Table 10 Augmented Reality Market for Consumer Application, By Region, 2015-2023 (USD Million)
Table 11 North America Augmented Reality Market for Consumer Application, By Country, 2015-2023 (USD Million)
Table 12 Europe Augmented Reality Market for Consumer Application, By Country, 2015-2023 (USD Million)
Table 13 APAC Augmented Reality Market for Consumer Application, By Country, 2015-2023 (USD Million)
Table 14 RoW Augmented Reality Market for Consumer Application, By Country, 2015-2023 (USD Million)
Table 15 Augmented Reality Market for Commercial Application, By Device Type, 2015-2023 (USD Thousand)
Table 16 Augmented Reality Market for Commercial Application, By Region, 2015-2023 (USD Million)
Table 17 North America Augmented Reality Market for Commercial Application, By Country, 2015-2023 (USD Million)
Table 18 Europe Augmented Reality Market for Commercial Application, By Country, 2015-2023 (USD Million)
Table 19 APAC Augmented Reality Market for Commercial Application, By Country, 2015-2023 (USD Million)
Table 20 RoW Augmented Reality Market for Commercial Application, By Country, 2015-2023 (USD Million)
Table 21 Augmented Reality Market for Enterprise Application, By Device Type, 2015-2023 (USD Thousand)
Table 22 Augmented Reality Market for Enterprise Application, By Region, 2015-2023 (USD Million)
Table 23 North America Augmented Reality Market for Enterprise Application, By Country, 2015-2023 (USD Million)
Table 24 Europe Augmented Reality Market for Enterprise Application, By Country, 2015-2023 (USD Million)
Table 25 APAC Augmented Reality Market for Enterprise Application, By Country, 2015-2023 (USD Million)
Table 26 RoW Augmented Reality Market for Enterprise Application, By Country, 2015-2023 (USD Million)
Table 27 Augmented Reality Market for Medical Application, By Device Type, 2015-2023 (USD Thousand)
Table 28 Augmented Reality Market for Medical Application, By Region, 2015-2023 (USD Million)
Table 29 North America Augmented Reality Market for Medical Application, By Country, 2015-2023 (USD Million)
Table 30 Europe Augmented Reality Market for Medical Application, By Country, 2015-2023 (USD Million)
Table 31 APAC Augmented Reality Market for Medical Application, By Country, 2015-2023 (USD Million)
Table 32 RoW Augmented Reality Market for Medical Application, By Country, 2015-2023 (USD Million)
Table 33 Augmented Reality Market for Aerospace & Defense Application, By Device Type, 2015-2023 (USD Thousand)
Table 34 Augmented Reality Market for Aerospace & Defense Application, By Region, 2015-2023 (USD Million)
Table 35 North America Augmented Reality Market for Aerospace & Defense Application, By Country, 2015-2023 (USD Million)
Table 36 Europe Augmented Reality Market for Aerospace & Defense Application, By Country, 2015-2023 (USD Million)
Table 37 APAC Augmented Reality Market for Aerospace & Defense Application, By Country, 2015-2023 (USD Million)
Table 38 RoW Augmented Reality Market for Aerospace & Defense Application, By Country, 2015-2023 (USD Million)
Table 39 Augmented Reality Market for Energy Application, By Device Type, 2015-2023 (USD Thousand)
Table 40 Augmented Reality Market for Energy Application, By Region, 2015-2023 (USD Million)
Table 41 North America Augmented Reality Market for Energy Application, By Country, 2015-2023 (USD Million)
Table 42 Europe Augmented Reality Market for Energy Application, By Country, 2015-2023 (USD Million)
Table 43 APAC Augmented Reality Market for Energy Application, By Country, 2015-2023 (USD Million)
Table 44 RoW Augmented Reality Market for Energy Application, By Country, 2015-2023 (USD Million)
Table 45 Augmented Reality Market for Automotive Application, By Device Type, 2015-2023 (USD Thousand)
Table 46 Augmented Reality Market for Automotive Application, By Region, 2015-2023 (USD Million)
Table 47 North America Augmented Reality Market for Automotive Application, By Country, 2015-2023 (USD Million)
Table 48 Europe Augmented Reality Market for Automotive Application, By Country, 2015-2023 (USD Million)
Table 49 APAC Augmented Reality Market for Automotive Application, By Country, 2015-2023 (USD Million)
Table 50 RoW Augmented Reality Market for Automotive Application, By Country, 2015-2023 (USD Million)
Table 51 Augmented Reality Market for Other Applications, By Device Type, 2015-2023 (USD Thousand)
Table 52 Augmented Reality Market for Other Applications, By Region, 2015-2023 (USD Million)
Table 53 North America Augmented Reality Market for Other Application, By Country, 2015-2023 (USD Million)
Table 54 Europe Augmented Reality Market for Other Application, By Country, 2015-2023 (USD Million)
Table 55 APAC Augmented Reality Market for Other Application, By Country, 2015-2023 (USD Million)
Table 56 RoW Augmented Reality Market for Other Application, By Country, 2015-2023 (USD Million)
Table 57 Augmented Reality Market, Geography, 2015-2023 (USD Billion)
Table 58 North America Augmented Reality Market, By Application, 2015-2023 (USD Million)
Table 59 North America Augmented Reality Market, By Country, 2015-2023 (USD Million)
Table 60 Europe Augmented Reality Market, By Application, 2015-2023 (USD Million)
Table 61 Europe Augmented Reality Market, By Country, 2015-2023 (USD Million)
Table 62 APAC Augmented Reality Market, By Application, 2015-2023 (USD Million)
Table 63 APAC Augmented Reality Market, By Country, 2015-2023 (USD Million)
Table 64 RoW Augmented Reality Market, By Application, 2015-2023 (USD Million)
Table 65 RoW Augmented Reality Market, By Country, 2015-2023 (USD Million)
Table 66 Ranking of the Top 5 Players in the Augmented Reality Market

List of Figures
Figure 1 Markets Covered
Figure 2 Augmented Reality Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality Market, 2015-2023 (USD Billion)
Figure 8 Augmented Reality Market, By Offering, 2016 vs 2023
Figure 9 Enterprise Application Expected to Witness the Highest Growth in the Augmented Reality Market Between 2017 and 2023
Figure 10 North America Had the Highest Market Share for Augmented Reality in 2016
Figure 11 Region-Wise Market Size of Top 2 Augmented Reality Applications, 2016
Figure 12 Augmented Reality Market Expected to Grow at A High Rate Between 2017 and 2023
Figure 13 China Expected to Account for the Largest Share of the Augmented Reality Market in APAC, By 2023
Figure 14 Augmented Reality Market in China to Grow at the Highest Rate Between 2017 and 2023
Figure 15 Consumer Application to Dominate the Augmented Reality Market During the Forecast Period
Figure 16 Head-Mounted Displays to Dominate the Augmented Reality Market By 2023
Figure 17 Evolution of the Augmented Reality Technology
Figure 18 Demand for AR Applications in the Medical and Retail Sectors Will Drive the Growth of the AR Market
Figure 19 Value Chain Analysis (2016): Major Values are Added During Research & Product Development and Manufacturing Stages
Figure 20 Market for Displays & Projectors Expected to Grow at the Highest Rate During the Forecast Period
Figure 21 Market for Consumer Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 22 Market for Head Mounted Display Expected to Grow at the Highest Rate During the Forecast Period
Figure 23 Market for Enterprise Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 24 Geographic Snapshot: APAC to Witness the Highest Growth Rate During the Forecast Period
Figure 25 US is Estimated to Lead the Augmented Reality Market By 2023
Figure 26 North American Augmented Reality Market Overview, 2016
Figure 27 European Augmented Reality Market Overview, 2016
Figure 28 APAC Augmented Reality Market Overview, 2016
Figure 29 Companies Adopted Product Launches and Developments as the Key Growth Strategy Between 2013 and 2017
Figure 30 Battle for Market Share: Product Launches and Developments Were the Key Strategies Between 2013 and 2017
Figure 31 Competitive Leadership Mapping
Figure 32 Geographic Revenue Mix of Major Players
Figure 33 Google, Inc.: Company Snapshot
Figure 34 Microsoft Corporation: Company Snapshot
Figure 35 PTC Inc.: Company Snapshot

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  • Apple Inc.
  • Atheer Inc.
  • Blippar
  • Catchoom Technologies
  • Daqri LLC
  • Embitel Technologies
  • Eon Reality
  • Facebook Corporation
  • Google Inc.
  • Infinity Augmented Reality Inc.
  • Inglobe Technologies
  • Jabil Optics
  • Magic Leap Inc.
  • Marxent Labs LLC
  • Meta Company
  • Microsoft Corporation
  • Osterhout Design Group
  • Pristine Inc.
  • PTC Inc.
  • Samsung Electronics Co. Ltd.
  • Scope AR
  • Ubimax GmbH
  • Upskill
  • Wikitude GmbH
  • Zugara Inc.
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