Energy Drinks Market Analysis By Product (Alcoholic/Non-Alcoholic), Product Type (Non-Organic/Organic, Natural), Target Consumer (Teenagers, Adults, Geriatric), Distribution Channel (On-Trade/Off-Trade, Direct Selling),Segment Forecasts, 2014 - 2025 - Product Image

Energy Drinks Market Analysis By Product (Alcoholic/Non-Alcoholic), Product Type (Non-Organic/Organic, Natural), Target Consumer (Teenagers, Adults, Geriatric), Distribution Channel (On-Trade/Off-Trade, Direct Selling),Segment Forecasts, 2014 - 2025

  • ID: 4375425
  • Report
  • 102 pages
  • Grand View Research
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FEATURED COMPANIES

  • Amway
  • Arizona Beverages
  • Coco Cola Company
  • Living Essentials LLC
  • Lucozade
  • Monster Energy
  • MORE
The global energy drinks market is expected to reach USD 84.80 billion by 2025, according to this new report. Consumers looking for breaking the monotony in daily beverages include these energy drinks in their routine to improve their performance, and keep them hydrated at the same time.

Energy drinks which include high caffeine are expected to drive its demand as it helps the consumers to regain energy and increase their stamina. Both young, as well as aged customers are attracted towards these beverages, which promise to keep them healthy and active. More than 50% of the world population live in urban areas. Hectic lifestyle and rising disposable income coupled with a need for instant energy are expected to drive the market growth over the forecast period.

The non-alcoholic segment is expected to emerge as the largest and fastest growing product variant and is anticipated to account for a revenue share of 56% by 2025 at a CAGR of 7.8% over the forecast period.

Further key findings from the report suggest:
- The global energy drinks market is estimated to grow at a CAGR of 7% from 2017 to 2025
- The organic segment is expected to emerge as the fastest product type segment in 2015 and is anticipated to reach a net worth exceeding USD 32 billion by 2025
- The teenager’s consumer segment generated revenue worth of USD 16.33 billion in 2016 and is projected to grow at a CAGR of 6.8% over the forecast period
- The geriatric population growth in the market is anticipated to reach 12 billion by 2025 over the upcoming years
- On-trade distribution is projected to emerge as both largest and fastest segment and is estimated to reach USD 71.65 billion by 2025 at a CAGR of 7.1% from 2016 to 2025
- The Asia Pacific energy drinks industry is expected to witness the fastest growth in terms of revenue. It is expected to reach USD 24.17 billion by 2025, growing at a CAGR of 7.5% from 2016 to 2025
- Demand for alcoholic beverage sector in the China was valued at USD 1.14 billion in 2015 and is expected to grow at a CAGR of 7.5% from 2016 to 2025
- Energy drinks market share in Europe is expected to grow at a CAGR of 6.7% over the forecast period and to reach USD 19.12 billion by 2025
- Major players Red Bull GmbH, Monster Energy and Rockstar. Other players having significant stake in the market include PepsiCo. Inc., Xyience Energy, and Amp

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2 of 4

FEATURED COMPANIES

  • Amway
  • Arizona Beverages
  • Coco Cola Company
  • Living Essentials LLC
  • Lucozade
  • Monster Energy
  • MORE
1 Methodology and Scope
1.1 Research methodology
1.2 Research scope & assumptions
1.3 List of Data Sources

2. Executive Summary

3. Market Variables, Trends, and Scope
3.1 Market segmentation
3.2 Market size and growth prospects
3.3 Energydrinks value chain analysis
3.4 Raw material trends
3.5 Regulatory framework
3.5.1 Food Safety and Standards Authority of India (FSSAI)
3.5.2 Food and Drug Administration (FDA)
3.5.3 EU Food Information Regulation
3.6 Energy drinks market dynamics
3.6.1 Market driver analysis
3.6.1.1 High demand for instant energy products
3.6.1.2 Rise in Athletes and sports persons
3.7 Market restraint analysis
3.7.1 Stringent regulations on caffeine content in energy drinks
3.8 Key opportunities - Prioritized
3.9 Industry analysis- Porter’s
3.10 Energy drinks- PESTEL analysis

4. Energy Drinks: Product Outlook
4.1 Energy drinks market share by product, 2016 & 2025
4.2 Global energy drinks market by product, 2014 - 2025 (USD Million)
4.3 Alcoholic energy drinks (USD Million)
4.3.1 Market estimates & forecasts in alcoholic energy drink by region, 2014 - 2025
4.4 Non-alcoholic energy drinks (USD Million)
4.4.1 Market estimates & forecasts in alcoholic energy drink by region, 2014 - 2025

5. Energy Drinks: Product Type Outlook
5.1 Energy drinks market share by product type, 2016 & 2025
5.2 Global energy drinks market by product type, 2014 - 2025 (USD Million)
5.3 Non-organic energy drinks
5.3.1 Market estimates & forecasts in non-organic energy drink by region, 2014 - 2025 (USD Million)
5.4 Organic energy drinks
5.4.1 Market estimates & forecasts in alcoholic energy drink by region, 2014 - 2025 (USD Million)
5.5 Natural energy drinks
5.5.1 Market estimates & forecasts in alcoholic energy drink by region, 2014 - 2025 (USD Million)

6. Energy Drinks: Target Consumer Outlook
6.1 Energy drinks market share by target consumer, 2016 & 2025
6.2 Global energy drinks market by targent consumer, 2014 - 2025 (USD Million)
6.3 Teenagers
6.3.1 Market estimates & forecasts by teenagers by region, 2014 - 2025 (USD Million)
6.4 Adults
6.4.1 Market estimates & forecasts by adults by region, 2014 - 2025 (USD Million)
6.5 Geriatric population
6.5.1 Market estimates & forecasts by geriatric population by region, 2014 - 2025 (USD Million)

7. Energy Drinks: Distribution Channel Outlook
7.1 Energy drinks market share by distribution channel, 2016 & 2025
7.2 Global energy drinks market by distribution channel, 2014 - 2025 (USD Million)
7.3 On-trade distribution
7.3.1 Market estimates & forecasts in on-trade distribution channel by region, 2014 - 2025 (USD Million)
7.4 Off-trade & direct selling distribution
7.4.1 Market estimates & forecasts in off-trade distribution channel by region, 2014 - 2025 (USD Million)

8. Energy Drinks: Region Outlook
8.1 Global energy drinks market share by region, 2016 & 2025
8.2 Global energy drinks market by region, 2014 - 2025(USD Million)
8.3 North America (USD Million)
8.3.1 Market estimates and forecast by product, 2014 - 2025
8.3.2 Market estimates and forecast by product type, 2014 - 2025
8.3.3 Market estimates and forecast by target consumer, 2014 - 2025
8.3.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.3.5 U.S. (USD Million)
8.3.5.1 Market estimates & forecast by product, 2014 - 2025
8.3.5.2 Market estimates and forecast by product type, 2014 - 2025
8.3.5.3 U.S. energy drinks market estimates and forecast by target consumer, 2014 - 2025
8.3.5.4 U.S. energy drinks market estimates and forecast by distribution channel, 2014 - 2025
8.3.6 Canada (USD Million)
8.3.6.1 Market estimates & forecast by product, 2014 - 2025
8.3.6.2 Market estimates and forecast by product type, 2014 - 2025
8.3.6.3 Market estimates and forecast by target consumer, 2014 - 2025
8.3.6.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.3.7 Mexico (USD Million)
8.3.7.1 Market estimates & forecast by product, 2014 - 2025
8.3.7.2 Market estimates and forecast by product type, 2014 - 2025
8.3.7.3 Market estimates and forecast by target consumer, 2014 - 2025
8.3.7.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.4 Europe (USD Million)
8.4.1 Market estimates and forecast by product, 2014 - 2025
8.4.2 Market estimates and forecast by product type, 2014 - 2025
8.4.3 Market estimates and forecast by target consumer, 2014 - 2025
8.4.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.4.5 UK (USD Million)
8.4.5.1 Market estimates & forecast by product, 2014 - 2025
8.4.5.2 Market estimates and forecast by product type, 2014 - 2025
8.4.5.3 Market estimates and forecast by target consumer, 2014 - 2025
8.4.5.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.4.6 Germany (USD Million)
8.4.6.1 Market estimates & forecast by product, 2014 - 2025
8.4.6.2 Market estimates and forecast by product type, 2014 - 2025
8.4.6.3 Market estimates and forecast by target consumer, 2014 - 2025
8.4.6.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.5 Asia Pacific (USD Million)
8.5.1 Market estimates and forecast by product, 2014 - 2025
8.5.2 Market estimates and forecast by product type, 2014 - 2025
8.5.3 Market estimates and forecast by target consumer, 2014 - 2025
8.5.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.5.5 China (USD Million)
8.5.5.1 Market estimates & forecast by product, 2014 - 2025
8.5.5.2 Market estimates and forecast by product type, 2014 - 2025
8.5.5.3 Market estimates and forecast by target consumer, 2014 - 2025
8.5.5.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.5.6 Japan (USD Million)
8.5.6.1 Market estimates & forecast by product, 2014 - 2025
8.5.6.2 Market estimates and forecast by product type, 2014 - 2025
8.5.6.3 Market estimates and forecast by target consumer, 2014 - 2025
8.5.6.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.5.7 India (USD Million)
8.5.7.1 Market estimates & forecast by product, 2014 - 2025
8.5.7.2 Market estimates and forecast by product type, 2014 - 2025
8.5.7.3 Market estimates and forecast by target consumer, 2014 - 2025
8.5.7.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.5.8 Thailand (USD Million)
8.5.8.1 Market estimates & forecast by product, 2014 - 2025
8.5.8.2 Market estimates and forecast by product type, 2014 - 2025
8.5.8.3 Market estimates and forecast by target consumer, 2014 - 2025
8.5.8.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.6 CSA (USD Million)
8.6.1 Market estimates and forecast by product, 2014 - 2025
8.6.2 Market estimates and forecast by product type, 2014 - 2025
8.6.3 Market estimates and forecast by target consumer, 2014 - 2025
8.6.4 Market estimates and forecast by distribution channel, 2014 - 2025
8.6.5 Brazil (USD Million)
8.6.5.1 Market estimates & forecast by product, 2014 - 2025
8.6.5.2 Market estimates and forecast by product type, 2014 - 2025
8.6.5.3 Market estimates and forecast by target consumer, 2014 - 2025
8.6.5.3 Market estimates and forecast by distribution channel, 2014 - 2025
8.7 MEA (USD Million)
8.7.1 Market estimates and forecast by product, 2014 - 2025
8.7.2 Market estimates and forecast by product type, 2014 - 2025
8.7.3 Market estimates and forecast by target consumer, 2014 - 2025
8.7.4 Market estimates and forecast by distribution channel, 2014 - 2025

9. Competitive Landscape
9.1 Company ranking analysis
9.2 Vendor Landscape
9.3 Competitive environment
9.4 Strategy Framework

10. Company Profiles
10.1 Red Bull GmbH
10.1.1 Company overview
10.1.2 Financial performance
10.1.3 Product benchmarking
10.1.4 Strategic initiatives
10.2 Taisho Pharmaceutical Co Ltd.
10.2.1 Company overview
10.2.2 Financial performance
10.2.3 Product benchmarking
10.2.4 Strategic initiatives
10.3 PepsiCo. Inc
10.3.1 Company overview
10.3.2 Financial performance
10.3.3 Product benchmarking
10.3.4 Strategic initiatives
10.4 Monster Energy
10.4.1 Company overview
10.4.2 Financial performance
10.4.3 Product benchmarking
10.5 Rockstar, Inc.
10.5.1 Company overview
10.5.2 Financial performance
10.5.3 Product benchmarking
10.6 Lucozade
10.6.1 Company overview
10.6.2 Financial performance
10.6.3 Product benchmarking
10.7 Coco Cola Company
10.7.1 Company overview
10.7.2 Financial performance
10.7.3 Product benchmarking
10.7.4 Strategic initiatives
10.8 Amway
10.8.1 Company overview
10.8.2 Financial performance
10.8.3 Product benchmarking
10.8.4 Strategic initiatives
10.9 Arizona Beverages
10.9.1 Company overview
10.9.2 Product benchmarking
10.10 Living Essentials LLC
10.10.1 Company overview
10.10.2 Product benchmarking
10.11 Xyience Energy
10.11.1 Company overview
10.11.2 Product benchmarking

List of Tables

Table 1 Energy drinks revenue estimates and forecast by product, 2014 - 2025 (USD Billion)
Table 2 Global energy drinks market estimates & forecasts in alcoholic energy drink by region, 2014 - 2025 (USD Billion)
Table 3 Global energy drinks market estimates & forecasts in non-alcoholic energy drink by region, 2014 - 2025 (USD Billion)
Table 4 Energy drinks revenue estimates and forecast by product type, 2014 - 2025 (USD Billion)
Table 5 Global energy drinks market estimates & forecasts in non-organic energy drink by region, 2014 - 2025 (USD Billion)
Table 6 Global energy drinks market estimates & forecasts in organic energy drink by region, 2014 - 2025 (USD Billion)
Table 7 Global energy drinks market estimates & forecasts in natural energy drink by region, 2014 - 2025 (USD Billion)
Table 8 Energy drinks revenue estimates and forecast by target consumer, 2014 - 2025 (USD Billion)
Table 9 Global energy drinks market estimates & forecasts in non-organic energy drink by region, 2014 - 2025 (USD Billion)
Table 10 Global energy drinks market estimates & forecasts in non-organic energy drink by region, 2014 - 2025 (USD Billion)
Table 11 Global energy drinks market estimates & forecasts in non-organic energy drink by region, 2014 - 2025 (USD Billion)
Table 12 Energy drinks revenue estimates and forecast by distribution channel, 2014 - 2025 (USD Billion)
Table 13 Global energy drinks market estimates & forecasts in on-trade distribution channel by region, 2014 - 2025 (USD Billion)
Table 14 Global energy drinks market estimates & forecasts in off-trade distribution channel by region, 2014 - 2025 (USD Billion)
Table 15 Energy drinks revenue estimates and forecast by region, 2014 - 2025 (USD Billion)
Table 16 North America energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 17 North America energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 18 North America energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 19 North America energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 20 U.S. energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 21 U.S. energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 22 U.S. energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 23 U.S. energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 24 Canada energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 25 Canada energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 26 Canada energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 27 Canada energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 28 Mexico energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 29 Mexico energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 30 Mexico energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 31 Mexico energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 32 Europe energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 33 Europe energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 34 Europe energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 35 Europe energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 36 UK energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 37 UK energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 38 UK energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 39 UK energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 40 Germany energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 41 Germany energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 42 Germany energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 43 Germany energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 44 Asia Pacific energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 45 Asia Pacific energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 46 Asia Pacific energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 47 Asia Pacific energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 48 China energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 49 China energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 50 China energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 51 China energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 52 Japan energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 53 Japan energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 54 Japan energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 55 Japan energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 56 India energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 57 India energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 58 India energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 59 India energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 60 Thailand energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 61 Thailand energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 62 Thailand energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 63 Thailand energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 64 CSA energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 65 CSA energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 66 CSA energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 67 CSA energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 68 Brazil energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 69 Brazil energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 70 Brazil energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 71 Brazil energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)
Table 72 MEA energy drinks market estimates & forecasts by product, 2014 - 2025 (USD Billion)
Table 73 MEA energy drinks market estimates & forecasts by product type, 2014 - 2025 (USD Billion)
Table 74 MEA energy drinks market estimates & forecasts by target consumer, 2014 - 2025 (USD Billion)
Table 75 MEA energy drinks market estimates & forecasts by distribution channel, 2014 - 2025 (USD Billion)

List of Figures

Figure 1 Energy drinks - Market segmentation
Figure 2 Energy drinks market estimates and forecast, 2014 - 2025 (USD Billion)
Figure 3 Energy drinks value chain analysis
Figure 4 Energy drinks market dynamics
Figure 5 Energy drink market off trade value, USD Million (2012-2017)
Figure 6 North America sports and energy drinks, (USD Billion)
Figure 7 Key opportunities- prioritized
Figure 8 Energy drinks- Porter’s analysis
Figure 9 Energy drinks - PESTEL analysis
Figure 10 Energy drinks market share by product, 2016 & 2025
Figure 11 Energy drinks market share by product type, 2016 & 2025
Figure 12 Energy drinks market share by target consumer, 2016 & 2025
Figure 13 Energy drinks market share by distribution channel, 2016 & 2025
Figure 14 Global energy drinks market share by region, 2016 & 2025
Figure 15 Competitive strategy adopted by leading players
Note: Product cover images may vary from those shown
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  • Red Bull GmbH
  • Taisho Pharmaceutical Co Ltd.
  • PepsiCo. Inc
  • Monster Energy
  • Rockstar, Inc.
  • Lucozade
  • Coco Cola Company
  • Amway
  • Arizona Beverages
  • Living Essentials LLC
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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