Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a broad range of topics, such as research methods, social influence, power and the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship, romantic relationships, and much more. Emphasizing the marriage of theory and application throughout, the book offers an illuminating look at the psychological implications and processes surrounding the use of social media.
- Integrates research from psychology, communication and media studies
- Explores emotional contagion, memes, aggression, identity and relationships
- Includes sections on gender differences in social media usage
- Identifies positive and negative psychological aspects of social media usage
1. Studying Social Behavior Online 2. The Self; Personality Matters 3. Gender and Cultural Considerations 4. Social Influence Processes 5. Virality and Emotional Contagion 6. Group Dynamics 7. Power and Politics 8. Interpersonal Relationships 9. Mediated Aggression 10. Stereotyping, Prejudice, and Discrimination 11. Helping and Prosocial Behavior 12. Social Media Use Among Children and Adolescents 13. Implications for Mental and Physical Health 14. Language and Textual Expression 15. Future Considerations
Dr. Rosanna Guadagno directs the Information Warfare Working Group and teaches on digital propaganda at Stanford University. She received her Ph.D. in Social Psychology from Arizona State University and completed her postdoctoral work at the University of California at Santa Barbara. She has previously served on the faculties of the University of Alabama and the University of Texas at Dallas and, as visiting faculty, at the University of California at Berkeley and the California School of Professional Psychology at Alliant International University. Dr. Guadagno also previously served as a Program Director at the National Science Foundation managing three programs: Social Psychology; the Science of Learning Centers; and Secure and Trustworthy Cyberspace (SaTC). Currently, she directs the Information Warfare Working Group at the Center for International Cooperation and Security at Stanford University. Her research interests focus on the confluence of three main areas: Social Influence and Persuasion, Mediated-Communication, and Gender Roles. Her work has been published in journals such as: Perspectives on Psychological Science, Psychological Inquiry, Personality and Social Psychology Bulletin, Computers in Human Behavior, Media Psychology, CyberPsychology, Behavior, & Social Networking, and Sex Roles; covered in the press by: CBS News, The New York Times, The Atlantic Monthly, The New Yorker, The Associated Press, ESPN, The New Scientist, MSNBC, and Alabama Public Radio. Dr. Guadagno is the Editor of the International Journal of Interactive Communication Systems and Technologies.