Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.
This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies of Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Calculating and Visualizing Network Metrics 7. Grouping and Filtering 8. Semantic Networks
Part III. Social Media Network Analysis Case Studies 9. Email: The Lifeblood of Modern Communication 10. Thread Networks: Mapping Message Boards and Email Lists 11. Twitter: Information Flows, Influencers, and Organic Communities 12. Facebook: Public Pages and Inter-Organizational Networks 13. YouTube: Exploring Video Networks 14. Wiki Networks: Connections of Culture and Collaboration
Smith's research focuses on computer-mediated collective action: the ways group dynamics change when they take place in and through social cyberspaces. Smith's goal is to visualize these social cyberspaces, mapping and measuring their structure, dynamics and life cycles. At Microsoft, he developed the "Netscan web application and data mining engine that allows researchers studying Usenet newsgroups and related repositories of threaded conversations to get reports on the rates of posting, posters, crossposting, thread length and frequency distributions of activity. Smith applied this work to the development of a generalized community analysis platform for Telligent, providing a web based system for groups of all sizes to discuss and publish their material to the web and analyze the emergent trends that result. Dr. Smith is an adjunct faculty at the College of Information Studies at the University of Maryland and a Distinguished Visiting Scholar at the Media-X Program at Stanford University. Itai Himelboim Grady College of Journalism & Mass Communication, University of Georgia, Athens, Georgia USA. Dr. Itai Himelboim is director of the SEE Suite, Social media Engagement & Evaluation and Associate Professor, Advertising, at the University of Georgia, He studies the role social media plays in news, politics and international communication. Through applying network analysis, he examines political talk and information flow. His research involves computer-mediated social networks and their implications for political communication, international communication and the news.