Vitamins in Taiwan

  • ID: 4461110
  • Report
  • Region: Taiwan
  • 20 pages
  • Euromonitor International
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In addition to being the dominant vitamins category in Taiwan, multivitamins is expected to register the most dynamic growth over the forecast period. The popularity of multivitamins is based mainly on the category’s broad appeal as general-purpose supplements that are suitable for everyone. As vitamins are not considered to be at all harmful when taken in the correct dosage and as they are essentially flavourless, they are readily accepted by consumers looking for vitamin supplements.

The Vitamins in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN TAIWAN

Headlines
Prospects
Multivitamins Set To Lead Growth Over the Forecast Period
Busy Lifestyles Set To Support Demand for Vitamins
Age Segmentation Likely To Remain at the Forefront of Brand Strategies
Competitive Landscape
Pfizer Maintains A Very Strong Position, Offering Several Vitamins Brands
Direct Selling Companies Maintain A Strong Presence in Vitamins
International Players Set To Remain Dominant

Category Data
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Executive Summary
Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition
Increasingly Busy Urban Lifestyles Continue To Impact Sales in Consumer Health
Drugstores/parapharmacies Private Label Lines Compete Against International Brands
the Leading Distribution Channels Underline Their Strength With Positive Growth
the Rise of Self-medication Set To Bolster Growth Rates in OTC Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

Market Data
Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
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