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Vitamins in Taiwan

  • ID: 4461110
  • Report
  • October 2019
  • Region: Taiwan
  • 4 pages
  • Euromonitor International
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Multivitamins is expected to remain dominant in vitamins and see dynamic growth over the forecast period. Due to busier lifestyles and improved health awareness, consumers are seeking a simpler way to supplement their diets with a variety of different nutrients. Therefore, Taiwanese consumers continued to show their favour for multivitamins for their broad spectrum of functions and purposes.

The Vitamins in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Headlines
  • Prospects
  • Multivitamins continues to dominate and records healthy value growth
  • Vitamins with positioning for specific segments remain mainstream
  • Prenatal vitamins record robust growth
  • Competitive Landscape
  • GSK Consumer Healthcare leads vitamins due to merger with Pfizer
  • International players dominate value sales of vitamins
  • Category Data
  • Table 1 Sales of Vitamins by Category: Value 2014-2019
  • Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
  • Executive Summary
  • Tightened drug subsidies support growth of OTC products in retail market
  • Rising drug unit price reflects increasing cost due to Good Distribution Practice
  • Consumers lost trust in local brands as several items found unqualified and recalled
  • Chemists/Pharmacies underwent strategic partnerships to expand share
  • Rising health awareness and reduced subsidies for OTC drugs support growth
  • Market Indicators
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 9 Life Expectancy at Birth 2014-2019
  • Market Data
  • Table 10 Sales of Consumer Health by Category: Value 2014-2019
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
  • Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Appendix
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventative medicine
  • Switches
  • Definitions
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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