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Vitamins in Pakistan

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    Report

  • 20 Pages
  • September 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 4752982
Value sales of vitamins in Pakistan rose in 2025 as preventive health habits continued, with households keeping vitamin C and D, and multivitamins in their routines. Doctor and pharmacist recommendations, as well as wider e-pharmacy access also helped sustain momentum in the year. Healthcare professionals play a crucial role in guiding consumers' choices and also shaping their perceptions regarding vitamins.

The Vitamins in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenient multivitamins record the strongest growth
  • GSK leads with its trusted brands and long-established presence
  • Consumers rely on pharmacists for guidance on product selection
PROSPECTS AND OPPORTUNITIES
  • Preventive health habits and growing urban population drive future sales
  • Innovation to focus on new formats
  • Rising health and wellness awareness as the strongest driver
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2020-2025
  • Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN PAKISTAN
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources