Manufacture and Retail Trade of Toys and Games in South Africa 2017

  • ID: 4464250
  • Report
  • Region: Africa, South Africa
  • 66 pages
  • Who Owns Whom
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FEATURED COMPANIES

  • AMIC Trading (Pty) Ltd
  • Fairy Tales Boutiques CC
  • Global Toys CC
  • Melbro Retail (Pty) Ltd
  • Pegasus Toys CC
  • Scientastic Inventions CC
  • MORE
The Manufacture and Retail Trade of Toys and Games: The formal toys and games sector is dominated by imported branded products and there is very little local manufacture in this segment of the industry. The manufacture that does take place focuses on products that are mainly handmade, that are produced in small workshops and that do not carry brand names. Stakeholders estimate the total retail value of the South African toys and games market at R9.6bn..

A Growing Gaming Sector: The growing video games category includes games played purely for enjoyment, games made to promote a brand or product, and serious games that are made and played in the interest of education awareness and research. According to the representative of the interactive entertainment industry in South Africa, Serious About Games, the South African games development industry employs fewer than 300 people locally‚ but was responsible for R100m in annual revenue in 2016, up from R29.7m in 2014. Estimates of South Africa’s consumer market for games range between R1.5bn and R2.2bn.

Report Coverage:
The Manufacture and Retail Trade of Toys and Games describes current conditions, trends and the regulatory environment. The challenges faced by role players as well as factors that influence the success of the toys and games industry are also covered. The report profiles 22 companies, including two of the country’s leading importers and wholesalers, Prima Toy and Leisure Trading and New Just Fun Group. Also profiled are specialist toy retailers, AMIC Trading t/a Toys “R”Us, Babies “R” Us and Reggies, and Global Toys t/a ToyZone. In the interactive gaming sector profiles are provided for local manufacturers, SA Diabolo, Fuzzy Logic, Sea Monster and Formula D Interactive which developed Team C4, part game, part recruitment tool, which measures the player’s literacy and numeracy, as well as problem-solving and language capabilities.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AMIC Trading (Pty) Ltd
  • Fairy Tales Boutiques CC
  • Global Toys CC
  • Melbro Retail (Pty) Ltd
  • Pegasus Toys CC
  • Scientastic Inventions CC
  • MORE
1. Introduction

2. Description Of The Industry
2.1. Industry Value Chain
2.2. Geographic Position

3. Size Of The Industry

4. State Of The Industry
4.1. Local
4.1.1. Corporate Actions
4.1.2. Regulations
4.1.3. Enterprise Development And Social Economic Development
4.2. Continental
4.3. International

5. Influencing Factors
5.1. Economic Environment
5.2. Rising Operating Costs
5.3. Safety ConcernSAnd Counterfeit Products
5.4. Technology, Research And Development (R&D) And Innovation
5.5. Labour
5.6. Cyclicality
5.7. Environmental Concerns

6. Competition
6.1. Barriers To Entry

7. Swot Analysis

8. Outlook

9. Industry Associations

10. References
10.1. Publications
10.2. Websites
Company Profiles
Amic Trading (PTY) Ltd
Childish Trading And Manufacturing (PTY) Ltd
Ensolor (PTY) Ltd
Fairy Tales Boutiques CC
Formula D Design Consultancy CC
Fuzzy Logic (PTY) Ltd
Global Toys CC
K Marcus
Melbro Retail (PTY) Ltd
Mykatrade 75 CC
New Just Fun Group (PTY) Ltd
Nomhle-Khabo Trading Enterprise CC
Pegasus Toys CC
Prima Toy And Leisure Trading (PTY) Ltd
Primedia (PTY) Ltd
Scientastic Inventions CC
Sea Monster Entertainment (PTY) Ltd
Solarpop Distribution (PTY) Ltd
Somerset Baby Hyper (PTY) Ltd
T Lombard
Toy Kingdom Holdings (PTY) Ltd
W Venables
Note: Product cover images may vary from those shown
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  • K Marcus
  • Scientastic Inventions CC
  • Childish Trading and Manufacturing (Pty) Ltd
  • Formula D Design Consultancy CC
  • Fuzzy Logic (Pty) Ltd
  • Sea Monster Entertainment (Pty) Ltd
  • Pegasus Toys CC
  • Prima Toy and Leisure Trading (Pty) Ltd
  • Nomhle-Khabo Trading Enterprise CC
  • New Just Fun Group (Pty) Ltd
  • Solarpop Distribution (Pty) Ltd
  • Mykatrade 75 CC
  • Fairy Tales Boutiques CC
  • Global Toys CC
  • Somerset Baby Hyper (Pty) Ltd
  • Primedia (Pty) Ltd
  • AMIC Trading (Pty) Ltd
  • T Lombard
  • W Venables
  • Ensolor (Pty) Ltd
  • Toy Kingdom Holdings (Pty) Ltd
  • Melbro Retail (Pty) Ltd
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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