Europe Snack Bar Market - Growth, Trends, and Forecasts (2018 - 2023)

  • ID: 4472813
  • Report
  • Region: Europe
  • 100 pages
  • Mordor Intelligence
until Dec 31st 2018
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  • Associated British Foods
  • Clif Bar (Luna Bar)
  • General Mills
  • GlaxoSmithKline PLC
  • Kellogg
  • KIND Snacks
  • MORE
The European snack bar market recorded a revenue of USD 3841.02 million in 2016, and is expected to register a CAGR of 3.1% over the forecast period (2018-2023). Retail sales of the British snack bar market are estimated to be worth USD 880.8 million. Snack bars have become a healthier and easier alternative to other snack foods, such as chocolates, cakes, and biscuits.

The most active age group that is a major consumer of the snack bars in the United Kingdom is 18-25-year age bracket, which accounts for 35% of the overall consumers. The increasing trend of snacking on the go in Europe and snacking in between meals, have driven the sales of snack bars.

Snact Unwanted Banana Bars

Eco-conscious snack producer Snact introduced a range of bars using bananas that would otherwise go to waste. Snact said the bars have been created to help reduce the ‘1.4 million edible bananas’ that are thrown away in the United Kingdom every day. A trio of banana-based snack bars were launched in three flavors: apple and cinnamon, carrot and spice, and beetroot and cacao.

Mars Chocolate Launched goodnessKNOWS Bars in the United Kingdom

The Snickers and Twix maker’s 34 g goodnessKNOWS bar provides 160 calories, and is made from fruit, whole nuts, and rolled oats, bound in Mars’ own peanut and almond butter, then dipped in 45% cocoa chocolate. Each bar comprises four separate squares, and contains no artificial flavors or preservatives.

Snack Bars are ‘On-the-go’ Breakfast

British consumers are particularly significant on-the-go breakfast eaters, with 22% of adults having breakfast outside their home at least once a week. The granola bars have contributed to 25% of the total sales of the European snack bars market. Germany, France, and Italy are the other major countries that account for a significant share of the European snack bar market. Consumer demand for convenient and healthy food options shows no signs of slowing down, and is expected to drive snack bar sales in the years to come. Breakfast bars are the most preferred type among all the snack bars, keeping with the trend of on-the-go breakfast. Energy bars and protein bars have also recently gained popularity as post-workout snacks. Whole grain is the fastest growing category of ingredient in snack bars within Europe, with the United Kingdom being the largest consumer.

French Snack Bar Market

The market is different in different regions of Europe. For instance, the French market covers packaged family, adult, and single snack bars, which can be eaten without accompaniment (egg milk) anywhere (such as on street), usually between meals. It includes fruit, nut/seed and cereal, and other snack bars. Market size comprises sales through all retail channels, including direct to consumer. Similarly, Germany, Spain, and Italy have different market segments for snack bars.

Market Fragmentation with the Existence of Various Players

The European snack bar market is fragmented, and consists of many small and large players worldwide. The companies, such as Kellogg, Natural valley, Alpen, and Jordan are the major players, and offer various products in the snack bar market. Communicating fruit content is a major way in which the British snack bar brands are working, to increase their natural health credentials.

The European snack bar sector is facing intense competition with a wide variety of other snack products, ranging from chocolate to sandwiches. Cereal, snack, and energy bars are gaining traction in the mainstream market only in the recent times, compared to long-established snack sub-sectors with more potential to attract both new manufacturers and users.

Despite its competitive environment, there are opportunities for cereal, snacks, and energy bars. For example, the world of sports has become a key area for the snack bar category in Europe. Brands are becoming more specific regarding the type of athletic support they provide, and the type of benefits they can offer to athletes. As the European snack bar market is currently witnessing a period of growth, manufacturers from other categories, such as biscuits, are considering the category to extend their brand presence.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
  • Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
  • Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
  • Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
  • 3 months analyst support along with the Market Estimate sheet (in excel).
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Note: Product cover images may vary from those shown
2 of 5


  • Associated British Foods
  • Clif Bar (Luna Bar)
  • General Mills
  • GlaxoSmithKline PLC
  • Kellogg
  • KIND Snacks
  • MORE
1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends

4. Market Dynamics
4.1 Drivers
4.1.1 Consumer Focus on Healthy Eating
4.1.2 Consumer Preference for Convenient, on-the-go Meal and Snack Options
4.2 Restraints
4.2.1 Competition for Raw Materials and High Volatility in Raw Material Costs
4.3 Opportunities
4.3.1 Product Innovations
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition

5. Market Segmentation
5.1 By Product Type
5.1.1 Breakfast Bars
5.1.2 Energy Bars
5.1.3 Granola Bars
5.1.4 Fruit Bars
5.1.5 Other Snack Bars
5.2 By Distribution Channel
5.2.1 Super Market
5.2.2 Hyper Market
5.2.3 Convenience Stores
5.2.4 Discounters
5.2.5 Specialist Retailers
5.2.6 Online Channel
5.2.7 Others
5.3 By Geography
5.3.1 United Kingdom
5.3.2 France
5.3.3 Germany
5.3.4 Italy
5.3.5 Spain
5.3.6 Russia
5.3.5 Rest of Europe

6. Competitive Landscape
6.1 Strategy Adopted by Key players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis

7. Company Profiles
7.1 Kellogg
7.2 Natural Balance Foods
7.3 Clif Bar (Luna Bar)
7.4 General Mills
7.5 KIND Snacks
7.6 Mars Inc.
7.7 Nestle
7.8 Abbott Laboratories Inc.
7.9 GlaxoSmithKline PLC
7.10 Weetabix Ltd
7.11 United Biscuits (Holdings) PLC
7.12 Associated British Foods

8. Appendix
8.1 Disclaimer
Note: Product cover images may vary from those shown
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  • Kellogg
  • Natural Balance Foods
  • Clif Bar (Luna Bar)
  • General Mills
  • KIND Snacks
  • Mars Inc.
  • Nestle Abbott Laboratories Inc.
  • GlaxoSmithKline PLC
  • Weetabix Ltd
  • United Biscuits (Holdings) PLC
  • Associated British Foods
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown