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Vitamins in China

  • ID: 4517667
  • Report
  • Region: China
  • 18 pages
  • Euromonitor International
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Vitamins in China witnessed healthy single-digit value growth in 2018, driven by improving living standards and in-depth consumer education concerning the consumption of vitamins during the review period. Consumers in China tend to be becoming more rational in the purchase of both single vitamins and multivitamins, as they increasingly understand the different functions of vitamins.

The Vitamins in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN CHINA

List of Contents and Tables
Headlines
Prospects
Increasingly Rational Consumption of Vitamins Amongst Chinese Consumers
Segmented Multivitamins Are on the Rise
Internet Retailing Is Expanding
Competitive Landscape
Amway (china) Leads Vitamins in China
Marketing Campaigns To Raise Brand Awareness
the Launch of Segmented Multivitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Healthy Living Continues To Drive Growth in Consumer Health in China
Supportive Government Policies Continue To Propel Growth
Mergers and Acquisitions Lead To A Dynamic Competitive Landscape
the Integration of Online and Offline Sees Strong Potential
Steady Growth Expected for Consumer Health Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Definitions
Sources
Summary 2 Research Sources
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