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Vitamins in China

  • ID: 4517667
  • Report
  • October 2019
  • Region: China
  • 20 pages
  • Euromonitor International
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Rising consumer health-awareness, and particularly an emphasis on preventative measures and developing healthy day-to-day routines, is driving growth in vitamins, with rising sales supported by increasing consumer purchasing power. The increasing sophistication of consumer knowledge, which is being encouraged by the marketing activity of both local and international manufacturers, is leading to growing segmentation in the category, as consumers seek out products for specific purposes.

The author's Vitamins in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in China

List of Contents and Tables
Headlines
Prospects
Growing Demand for Single Vitamins
Consumer Sophistication Helping To Drive Segmentation
Imported Brands Looking To Move Into Physical Stores
Competitive Landscape
Innovation Helps By-health To Gain Ground on Amway
Leading Multivitamins Brand Strengthens Capacity for Expansion
Chinese Pharmaceutical Companies Expand Into Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Healthy Living, Self-medication and Government Strategy Boosting Demand
Government Policies Playing An Important Role in Market Development
M&a Activity and Alliances Changing Competitive Landscape
Government Cracks Down on Direct Sellers
Favourable Environment for Ongoing Growth
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
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