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Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

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    Report

  • 28 Pages
  • July 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4530563
Value sales of sweet biscuits, snack bars, and fruit snacks are set to increase in 2025, supported by the retention of average unit prices at a high level. The rise in cocoa prices affected most subcategories, as cocoa is a key ingredient in many products. Additionally, increases in minimum and average wages, along with higher energy costs, have raised both production and retail expenses.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth is driven by protein/energy bars while retail prices remain high
  • Prestige-96 OOD leads in 2025, while Mondelez Bulgaria AD and Nuhealth AD gain ground
  • Supermarkets leads distribution in 2025, while health and beauty specialists and retail e-commerce record growth
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected, driven by health trends and portion-control innovations
  • Innovations are expected to emphasise health, wellness and functionality
  • Sustainability is set to gain momentum while organic products gain more space on shelves
CATEGORY DATA
  • Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 7 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 9 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 10 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 11 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 12 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 14 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 15 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 16 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 21 Sales of Snacks by Category: Volume 2020-2025
  • Table 22 Sales of Snacks by Category: Value 2020-2025
  • Table 23 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 26 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 27 Penetration of Private Label by Category: % Value 2020-2025
  • Table 28 Distribution of Snacks by Format: % Value 2020-2025
  • Table 29 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 30 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources