Snacks in Bulgaria - Research and Markets

2022 is seeing strong current value growth in snacks in Bulgaria driven primarily by unprecedented inflation rates. Rapidly accelerated rises in inflation began during the second half of 2021, following suppressed prices during the pandemic. In 2022, increases continue thanks to surging costs in gas and electricity, and in turn, raised prices in raw materials, manufacturing, packaging transportation. The result for snacks is price hikes across the majority of products.

The Snacks in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SNACKS IN BULGARIA

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN BULGARIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Return to pre-pandemic life supports sales while health trends shape demand
Mondelez leads, and players invest in TV and online campaigns
Countlines witnesses constant activity with new launches and smaller formats

PROSPECTS AND OPPORTUNITIES

Expansion of modern grocery retailers to propel growth in chocolate confectionery
Vegan-friendly options will gain ground as players push healthy-positioned products
Resumed social activities to boost sales in boxed assortments

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

GUM IN BULGARIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Gum reclaims status as ideal breath freshener for office workers
Players promote gum’s functionality and delivery of freshness
Mars still rules over gum with dominant share

PROSPECTS AND OPPORTUNITIES

Hybrid home/work situations to undermine sales in gum
Natural sweeteners to replace aspartame
Mars’ leadership is unthreatened, but competition will increase as brands innovate

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

SUGAR CONFECTIONERY IN BULGARIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Medicated confectionery leads volume growth as boiled sweets lags at the back
Medicated confectionery benefits from food-as-medicine trend, and lokum and halva see trend-inspired development
Haribo leads pastilles, gummies, jellies and chews

PROSPECTS AND OPPORTUNITIES

Packaging to provide opportunities for development
Functionality will shape innovation in medicated confectionery
Sugar confectionery likely to benefit from retail chain expansion though competition will increase

CATEGORY DATA

Summary 2 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BULGARIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Health trends push sales in plain biscuits
Protein/energy bars steals consumers from fruit and nut bars
Organic variants gain ground and appeal through health and indulgence

PROSPECTS AND OPPORTUNITIES

Protein/energy bars will form focus of development and innovation
Bulk dried fruit competes with packaged varieties
Healthier versions of firm favourites will aim to retain consumer loyalty

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027

ICE CREAM IN BULGARIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Ice cream sees healthy growth with Froneri and Unilever still dominating
Ice cream bustles with activity thanks to active and innovative brands
Plant-based ice cream rises with new flavours designed to tempt

PROSPECTS AND OPPORTUNITIES

Ice cream continues to benefit from promise of indulgence
Health-focus will inspire new products and newcomers
Retail expansion will support sales in large packs, as e-commerce promotes artisanal ice cream

CATEGORY DATA

Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

SAVOURY SNACKS IN BULGARIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Tortilla chips leads growth while popcorn leads decline
Nuts appeal through high levels of protein, and Rois introduces adventurous mixes
Naturally healthy puffed snacks and captures more consumers as rice snacks soars ahead of all

PROSPECTS AND OPPORTUNITIES

Production technology to be impacted by health trends
Popcorn and pretzels to fall due to unhealthy perception, maturity and lack of innovation
Rice snacks to flourish in line with rising demand, and puffed snacks to attract new competitors

CATEGORY DATA

Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027