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Snacks in Bulgaria

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    Report

  • 76 Pages
  • September 2022
  • Region: Bulgaria
  • Euromonitor International
  • ID: 5567343
2022 is seeing strong current value growth in snacks in Bulgaria driven primarily by unprecedented inflation rates. Rapidly accelerated rises in inflation began during the second half of 2021, following suppressed prices during the pandemic. In 2022, increases continue thanks to surging costs in gas and electricity, and in turn, raised prices in raw materials, manufacturing, packaging transportation. The result for snacks is price hikes across the majority of products.

The Snacks in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in < - Year - > directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SNACKS IN BULGARIA
EXECUTIVE SUMMARY
  • Snacks in 2022: The big picture
  • Key trends in 2022
  • Competitive landscape
  • Channel developments
  • What next for snacks?
  • CHART 1 Snacks Value Sales Growth Scenarios: 2020-2027
  • CHART 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2017-2022
  • Table 2 Sales of Snacks by Category: Value 2017-2022
  • Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Snacks: % Value 2018-2022
  • Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Snacks by Format: % Value 2017-2022
  • Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to pre-pandemic life supports sales while health trends shape demand
  • Mondelez leads, and players invest in TV and online campaigns
  • Countlines witnesses constant activity with new launches and smaller formats
PROSPECTS AND OPPORTUNITIES
  • Expansion of modern grocery retailers to propel growth in chocolate confectionery
  • Vegan-friendly options will gain ground as players push healthy-positioned products
  • Resumed social activities to boost sales in boxed assortments
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gum reclaims status as ideal breath freshener for office workers
  • Players promote gum’s functionality and delivery of freshness
  • Mars still rules over gum with dominant share
PROSPECTS AND OPPORTUNITIES
  • Hybrid home/work situations to undermine sales in gum
  • Natural sweeteners to replace aspartame
  • Mars’ leadership is unthreatened, but competition will increase as brands innovate
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2017-2022
  • Table 26 Sales of Gum by Category: Value 2017-2022
  • Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
  • Table 28 Sales of Gum by Category: % Value Growth 2017-2022
  • Table 29 Sales of Gum by Flavour: Rankings 2017-2022
  • Table 30 NBO Company Shares of Gum: % Value 2018-2022
  • Table 31 LBN Brand Shares of Gum: % Value 2019-2022
  • Table 32 Distribution of Gum by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
  • Table 34 Forecast Sales of Gum by Category: Value 2022-2027
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Medicated confectionery leads volume growth as boiled sweets lags at the back
  • Medicated confectionery benefits from food-as-medicine trend, and lokum and halva see trend-inspired development
  • Haribo leads pastilles, gummies, jellies and chews
PROSPECTS AND OPPORTUNITIES
  • Packaging to provide opportunities for development
  • Functionality will shape innovation in medicated confectionery
  • Sugar confectionery likely to benefit from retail chain expansion though competition will increase
CATEGORY DATA
  • Summary 2 Other Sugar Confectionery by Product Type: 2022
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
  • Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health trends push sales in plain biscuits
  • Protein/energy bars steals consumers from fruit and nut bars
  • Organic variants gain ground and appeal through health and indulgence
PROSPECTS AND OPPORTUNITIES
  • Protein/energy bars will form focus of development and innovation
  • Bulk dried fruit competes with packaged varieties
  • Healthier versions of firm favourites will aim to retain consumer loyalty
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
  • Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
  • Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ice cream sees healthy growth with Froneri and Unilever still dominating
  • Ice cream bustles with activity thanks to active and innovative brands
  • Plant-based ice cream rises with new flavours designed to tempt
PROSPECTS AND OPPORTUNITIES
  • Ice cream continues to benefit from promise of indulgence
  • Health-focus will inspire new products and newcomers
  • Retail expansion will support sales in large packs, as e-commerce promotes artisanal ice cream
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2017-2022
  • Table 70 Sales of Ice Cream by Category: Value 2017-2022
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
  • Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
  • Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN BULGARIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Tortilla chips leads growth while popcorn leads decline
  • Nuts appeal through high levels of protein, and Rois introduces adventurous mixes
  • Naturally healthy puffed snacks and captures more consumers as rice snacks soars ahead of all
PROSPECTS AND OPPORTUNITIES
  • Production technology to be impacted by health trends
  • Popcorn and pretzels to fall due to unhealthy perception, maturity and lack of innovation
  • Rice snacks to flourish in line with rising demand, and puffed snacks to attract new competitors
CATEGORY DATA
  • Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
  • Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027