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Mass Beauty and Personal Care in Brazil

  • ID: 4535477
  • Report
  • June 2019
  • Region: Brazil
  • 21 pages
  • Euromonitor International
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Despite the positive value sales growth seen in 2018, the final figure was below the estimate many players had made when the year started. After 2015, when sales in Brazil posted negative growth, the industry expected sales to rebound more quickly, but the economic environment did not improve much. Several indicators have improved since 2015, but unemployment rates remain at low levels, ensuring that consumers were more wary about purchases of many goods.

The Mass Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mass Beauty and Personal Care in Brazil

List of Contents and Tables
Headlines
Prospects
Consumers Remain Rational Towards Purchases of Beauty and Personal Care Items
Entrance of Lower Price Tier Items Contributing To Push Value Sales Down
Fragrances Once Again the Positive Highlight
Competitive Landscape
Natura Cosméticos SA Continues To Lead Sales in the Region
Grupo Boticário Steps Into the Second Position
Despite Posting Good Performance, Unilever Falls To Third
Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Executive Summary
Slow Recovery of Beauty and Personal Care Sales in Brazil
Truck Drivers' Strike Severely Hits Sales During First Half of 2018
Top Three Players Competing Head To Head To Take First Spot
Innovation Remains Important To Drive Sales
Sales of Beauty and Personal Care Items To Grow in the Coming Years
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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