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Mass Beauty and Personal Care in Brazil

  • ID: 4535477
  • Report
  • July 2020
  • Region: Brazil
  • 27 pages
  • Euromonitor International
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The mass beauty and personal care world since the last crisis in 2014-2015 would seem to have permanently changed, with consumers increasingly looking for value-for-money options, driving down the pre-crisis double-digit current value annual growth rates to resolutely single-digit ones. The 2019 performance reinforced the fact that consumers were more cautious with their purchases, opting to buy items that offer good quality at lower prices.

The Mass Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Value for money important since the last crisis; skin care and sun care among the more dynamic categories
  • Internet retailing and warehouse clubs becoming more relevant
  • Natura Cosméticos continues to lead mass beauty and personal care
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Consumer search for value-for-money products continues, but so does ongoing premiumisation
  • Fierce competition continues to be seen among the top three players
  • Challenging scenario ahead should pressure sales of beauty and personal care
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
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