Mass Beauty and Personal Care in Brazil

While premium beauty and personal care products continued to show a robust performance in 2022, there was also healthy growth in sales of mass products in 2022, driven by Brazilian consumers’ increasing attentiveness towards health and skin care. Categories such as mass adult sun care and skin care outperformed the premium segment, with per capita spending on these categories experiencing an approximate 12% increase from 2021 to 2022 in local currency.

The analyst's Mass Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.