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Beauty and Personal Care in Brazil

  • ID: 2626644
  • Report
  • June 2021
  • Region: Brazil
  • 145 Pages
  • Euromonitor International
Brazil has been severely impacted by COVID-19 – with the virus worsening the already volatile political and economic scenarios and leading to decreasing consumer confidence in spending. With such a challenging background, many fmcg (fast-moving consumer goods) industries witnessed important decreases, as a large number of Brazilian families were forced to purchase only the most essential items.

The Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product Coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data Coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
Note: Product cover images may vary from those shown

Executive Summary
Covid-19 Impact on Beauty and Personal Care
  • Covid-19 Country Impact
  • Communication and Innovation: Companies’ Strategy to Fight Covid-19
  • Beyond E-Commerce: the Pandemic-Proof Channels
  • What Next for Beauty and Personal Care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2018-2025

Market Data
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 Gbo Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 Nbo Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 Lbn Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
  • Global Macroeconomic Environment
  • Global Industry Environment

Disclaimer
Sources
  • Summary 1 Research Sources

Mass Beauty and Personal Care in Brazil
  • Key Data Findings

2020 Impact
  • Fragrances Key to Determining the Performance of the Mass Segment in 2020
  • Local Industry Strengthens Benefits of Mass Over Premium Products
  • Increasing Relevance of Smaller and New Brands to Fuel the Competition
  • Recovery and Opportunities
  • Mass Products Will Continue to Dominate

Category Data
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 13 Nbo Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 14 Lbn Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Brazil
  • Key Data Findings

2020 Impact
  • Brazilian Political and Economic Struggles Limit Opportunities for Premium Sales
  • Skin Care, Sun Care, Hair Care and Fragrances Are Important Premium Categories
  • Recovery and Opportunities
  • Premium to Recover the Pre-Pandemic Pace of Growth, But Mass to Remain Dominant

Category Data
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 19 Nbo Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 20 Lbn Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Brazil
  • Key Data Findings

2020 Impact
  • Skin Care and Hair Care Products Help to Relax Babies
  • E-Commerce Grows in Relevance in Terms of Distribution
  • Prices of Baby Wipes Increase as a Consequence of the Production Chain
  • Recovery and Opportunities
  • Licensed Products as a Strategy to Add Value
  • Companies Will Focus on Environmental Issues and Product Claims

Category Data
  • Table 23 Sales of Baby and Child-Specific Products by Category: Value 2015-2020
  • Table 24 Sales of Baby and Child-Specific Products by Category: % Value Growth 2015-2020
  • Table 25 Sales of Baby and Child-Specific Products by Premium Vs Mass: % Value 2015-2020
  • Table 26 Nbo Company Shares of Baby and Child-Specific Products: % Value 2016-2020
  • Table 27 Lbn Brand Shares of Baby and Child-Specific Products: % Value 2017-2020
  • Table 28 Lbn Brand Shares of Baby and Child-Specific Skin Care: % Value 2017-2020
  • Table 29 Lbn Brand Shares of Baby and Child-Specific Sun Care: % Value 2017-2020
  • Table 30 Lbn Brand Shares of Premium Baby and Child-Specific Products: % Value 2017-2020
  • Table 31 Forecast Sales of Baby and Child-Specific Products by Category: Value 2020-2025
  • Table 32 Forecast Sales of Baby and Child-Specific Products by Category: % Value Growth 2020-2025
  • Table 33 Forecast Sales of Baby and Child-Specific Products by Premium Vs Mass: % Value 2020-2025

Bath and Shower in Brazil
  • Key Data Findings

2020 Impact
  • Preventative Health as a Response to Covid-19 Lifts Growth of Bath and Shower
  • Growth for Functional Products Particularly Notable
  • Hand Sanitiser Fuels Growth After Initial Shortages
  • Recovery and Opportunities
  • Strong Demand Should Persist in 2021, Establishing a New Normal
  • No Major Changes Expected in Distribution Channel Dynamics
  • Move from Availability to Quality in Hand Sanitisers

Category Data
  • Table 34 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 36 Sales of Bath and Shower by Premium Vs Mass: % Value 2015-2020
  • Table 37 Nbo Company Shares of Bath and Shower: % Value 2016-2020
  • Table 38 Lbn Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 39 Lbn Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 42 Forecast Sales of Bath and Shower by Premium Vs Mass: % Value 2020-2025

Colour Cosmetics in Brazil
  • Key Data Findings

2020 Impact
  • Covid-19 Pandemic Negatively Affects Sales of Colour Cosmetics in 2020
  • Despite Overall Category Decline, Mass Colour Cosmetics Gains Share Over Premium
  • E-Commerce and Drugstores/Parapharmacies the Only Channels to See Growth
  • Recovery and Opportunities
  • Growth of Colour Cosmetics to Return from 2022
“New Normal”: Long-Term Behaviour-Resetting to Affect Colour Cosmetics
Category Data
  • Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 45 Nbo Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 46 Lbn Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 47 Lbn Brand Shares of Eye Make-Up: % Value 2017-2020
  • Table 48 Lbn Brand Shares of Facial Make-Up: % Value 2017-2020
  • Table 49 Lbn Brand Shares of Lip Products: % Value 2017-2020
  • Table 50 Lbn Brand Shares of Nail Products: % Value 2017-2020
  • Table 51 Lbn Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in Brazil
  • Key Data Findings

2020 Impact
  • Home Seclusion Influences Consumption Habits and Leads to Decline
  • Dynamics in Deodorant Formats During the Crisis
  • Competitors Fight Over Value Share
  • Recovery and Opportunities
  • Product Innovation Will Strengthen the Deodorants Competitive Landscape
  • In the Short-Term, More Flexible Quarantine Will Help With Recovery

Category Data
  • Table 54 Sales of Deodorants by Category: Value 2015-2020
  • Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 56 Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
  • Table 57 Nbo Company Shares of Deodorants: % Value 2016-2020
  • Table 58 Lbn Brand Shares of Deodorants: % Value 2017-2020
  • Table 59 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in Brazil
  • Key Data Findings

2020 Impact
  • Long-Term Social Isolation Measures Affect Hair Removal Regimes
  • Connection With Self-Care Routines Prevents Major Losses
  • Recovery and Opportunities
  • Professional Services to Pressure the Performance of Depilatories
  • Embracing Hair: the Fight Against Beauty Standards

Category Data
  • Table 62 Sales of Depilatories by Category: Value 2015-2020
  • Table 63 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 65 Nbo Company Shares of Depilatories: % Value 2016-2020
  • Table 66 Lbn Brand Shares of Depilatories: % Value 2017-2020
  • Table 67 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Brazil
  • Key Data Findings

2020 Impact
  • Deodorants Vs. Fragrances: Perfume Beats Functionality
  • Supply Chain Challenges Due to Exchange Rates and Packaging Availability
  • Mass Beats Premium, and National Brands Gain Penetration
  • Recovery and Opportunities
  • Recovery of Former Level of Growth by 2022
  • E-Commerce and Direct Selling Are Resilient Channels Despite the Pandemic
  • New Product Launches and Portfolio Extension Fundamental Strategies for Growth

Category Data
  • Table 69 Sales of Fragrances by Category: Value 2015-2020
  • Table 70 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 71 Nbo Company Shares of Fragrances: % Value 2016-2020
  • Table 72 Lbn Brand Shares of Fragrances: % Value 2017-2020
  • Table 73 Lbn Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 74 Lbn Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 75 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Brazil
  • Key Data Findings

2020 Impact
  • Economic Instability Reinforces the Importance of Value for Money Options
  • Collapse of Salon Professional Hair Care Benefits At-Home Treatments
  • Boost to Men’S Hair Care Due to Longer Hair During Quarantine
  • Recovery and Opportunities
  • Perms and Relaxants Forecast Slow Growth as Consumers Embrace Their Natural Hair
  • Hair Loss is a Post-Covid-19 Symptom, Creating Demand for Personalised Hair Care

Category Data
  • Table 77 Sales of Hair Care by Category: Value 2015-2020
  • Table 78 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 79 Sales of Hair Care by Premium Vs Mass: % Value 2015-2020
  • Table 80 Nbo Company Shares of Hair Care: % Value 2016-2020
  • Table 81 Nbo Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 82 Lbn Brand Shares of Hair Care: % Value 2017-2020
  • Table 83 Lbn Brand Shares of Colourants: % Value 2017-2020
  • Table 84 Lbn Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 85 Lbn Brand Shares of Styling Agents: % Value 2017-2020
  • Table 86 Lbn Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 87 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 89 Forecast Sales of Hair Care by Premium Vs Mass: % Value 2020-2025

Men's Grooming in Brazil
  • Key Data Findings

2020 Impact
  • Men’S Fragrances Remains the Most Important and Resilient Category in 2020
  • Long Beards and Long Hair Lead to New Self-Care Routines
  • Recovery and Opportunities
  • Return to Growth in 2021, But Not for Men’S Shaving
  • Direct Selling Will Remain the Leading Distribution Channel in Men’S Grooming

Category Data
  • Table 90 Sales of Men’S Grooming by Category: Value 2015-2020
  • Table 91 Sales of Men’S Grooming by Category: % Value Growth 2015-2020
  • Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 94 Nbo Company Shares of Men’S Grooming: % Value 2016-2020
  • Table 95 Lbn Brand Shares of Men’S Grooming: % Value 2017-2020
  • Table 96 Lbn Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 97 Forecast Sales of Men’S Grooming by Category: Value 2020-2025
  • Table 98 Forecast Sales of Men’S Grooming by Category: % Value Growth 2020-2025

Oral Care in Brazil
  • Key Data Findings

2020 Impact
  • Oral Care as Part of a Self-Care Routine
  • Rising Raw Materials Costs Affect Final Prices to Consumers
  • Trading Down and Multipacks Seen as Consequences of Economic Crisis
  • Recovery and Opportunities
  • The “Invisalign Phenomenon” and a New Perception of Oral Care
  • Will Investment in Promotion of Electric Toothbrushes Be Enough to Fuel Demand?

Category Data
  • Table 99 Sales of Oral Care by Category: Value 2015-2020
  • Table 100 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 101 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 102 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 103 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 104 Nbo Company Shares of Oral Care: % Value 2016-2020
  • Table 105 Lbn Brand Shares of Oral Care: % Value 2017-2020
  • Table 106 Lbn Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 107 Lbn Brand Shares of Toothpaste: % Value 2017-2020
  • Table 108 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 110 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Brazil
  • Key Data Findings

2020 Impact
  • Change of Mindset from Make-Up to Preventative Care Benefits Skin Care
  • Mass Products Gain Relevance Over Premium Due to Economic Crisis
  • From “Lipstick Effect” to “Hand Cream Effect” During the Pandemic
  • Recovery and Opportunities
  • Direct Selling, Drugstores and E-Commerce to Remain Among the Top Channels
  • Increasing Competition from New Entrants to Fuel Differentiation and Added-Value

Category Data
  • Table 119 Sales of Skin Care by Category: Value 2015-2020
  • Table 120 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 121 Nbo Company Shares of Skin Care: % Value 2016-2020
  • Table 122 Lbn Brand Shares of Skin Care: % Value 2017-2020
  • Table 123 Lbn Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 124 Lbn Brand Shares of Anti-Agers: % Value 2017-2020
  • Table 125 Lbn Brand Shares of Firming/Anti-Cellulite Body Care: % Value 2017-2020
  • Table 126 Lbn Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 127 Lbn Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 128 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Brazil
  • Key Data Findings

2020 Impact
  • Longer Than Expected Social Isolation Measures Determine Decline in Sun Care
  • Sanitary Barriers in Coastal Cities and National Parks Hamper Growth
  • Self-Tanning is the Only Category to See Growth in 2020
  • Recovery and Opportunities

Rebound Effect Should Benefit Sun Care Sales in Brazil
  • Sun Care and Skin Care: Strong Correlation for Product Relevance
  • Counter-Trend for Self-Tanning as Consumers Return to Beaches

Category Data
  • Table 112 Sales of Sun Care by Category: Value 2015-2020
  • Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 114 Nbo Company Shares of Sun Care: % Value 2016-2020
  • Table 115 Lbn Brand Shares of Sun Care: % Value 2017-2020
  • Table 116 Lbn Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 117 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown