Mass Beauty and Personal Care in Guatemala

  • ID: 4538237
  • Report
  • Region: Guatemala
  • 19 pages
  • Euromonitor International
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In 2017, mass beauty and personal care accounted for the majority of retail value sales in Guatemala. The country’s large low-income consumer group has low disposable incomes and bases their purchasing decisions mainly on price. Economy beauty and personal care products are more prevalent amongst this consumer group. Also, there are many categories, such as sun care, men’s grooming and skin care, which have very low penetration amongst this economic group.

The Mass Beauty and Personal Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Sets/Kits, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Mass Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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MASS BEAUTY AND PERSONAL CARE IN GUATEMALA

May 2018

Headlines
Prospects
Mass Beauty and Personal Care Is Strongest in Guatemala
Independent Small Grocers Is the Leading Retail Channel
Segmentation in Mass Beauty and Personal Care
Competitive Landscape
Colgate-Palmolive Guatemala Leads Mass Beauty and Personal Care
International Brands Dominate
Mass Colour Cosmetics Is Expected To See the Strongest Growth

Category Data
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Guatemala Is A Divided Market
Traditional Retailing Is Still More Prevalent in Guatemala
International Brands Are More Dynamic
New Product Launches in Guatemala
A Strong Performance Is Expected for Beauty and Personal Care

Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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