Beauty and Personal Care in Guatemala

  • ID: 2258449
  • Report
  • Region: Guatemala
  • 90 pages
  • Euromonitor International
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Beauty and personal care in Guatemala is strongly divided into two different segments: mass and premium. The largest consumer base in Guatemala consists of middle- to low-income consumers, who have tight budgets and low disposable incomes. This consumer group still has low penetration in many beauty and personal care categories, such as sun care and men’s grooming. They buy on a day-to-day basis, and their main purchasing decision is based on price.

The Beauty and Personal Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN GUATEMALA

May 2018

Executive Summary
Guatemala Is A Divided Market
Traditional Retailing Is Still More Prevalent in Guatemala
International Brands Are More Dynamic
New Product Launches in Guatemala
A Strong Performance Is Expected for Beauty and Personal Care

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Coprodisa Imports Fisher Price Baby-specific Toiletries
Nappy (diaper) Rash Treatments Registers the Strongest Growth
Disposable Incomes Influence the Use of Baby and Child-specific Products
Competitive Landscape
Johnson & Johnson Guatemala Leads Baby and Child-specific Products
Mass Brands Dominate
Private Label Sales Remain Negligible

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Product Segmentation Is Beginning To Be Seen in Guatemala
Bar Soap Remains the Largest Category
Natural Ingredients
Competitive Landscape
International Brands Lead, Dominated by Colgate-Palmolive
New Product Launches
the Growth of Private Label

Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Innovation, International Trends and Mass Products Drive Sales
Value-added Benefits Are Strong in Colour Cosmetics
Colour Cosmetics Has Strong Penetration in Guatemala
Competitive Landscape
Direct Seller Belcorp Guatemala Leads Colour Cosmetics
New Product Launches
Multinational Brands Lead Colour Cosmetics

Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Segmentation and Value-added Benefits Drive Sales
Mass Brands Dominate
Natural Ingredients Are Becoming More Prevalent in Deodorants
Competitive Landscape
Colgate-Palmolive Guatemala Leads Deodorants
Sales Promotions
International Brands Lead Deodorants

Category Data
Table 37 Sales of Deodorants by Category: Value 2012-2017
Table 38 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 40 NBO Company Shares of Deodorants: % Value 2013-2017
Table 41 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 42 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Disposable Razors Are More Prevalent
Lack of Tradition Hinders the Growth of Depilatories in Guatemala
Modern Grocery Retailers Leads the Distribution of Depilatories
Competitive Landscape
Procter & Gamble Interamericas De Guatemala Leads Depilatories
International Brands and Private Label
Natural Ingredients Are Common, Although No New Product Launches in 2017

Category Data
Table 45 Sales of Depilatories by Category: Value 2012-2017
Table 46 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Depilatories: % Value 2013-2017
Table 48 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 49 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Fragrances Drives Sales
Fragrances Is An Active Category, Although Unisex Fragrances Is A Niche
Direct Selling Continues To Lead Distribution
Competitive Landscape
Direct Seller Cosmética Global Leads Fragrances
Avon Collaborates With Designers To Launch New Products
Promotions on Premium Brands by Beauty Specialist Retailers

Category Data
Table 51 Sales of Fragrances by Category: Value 2012-2017
Table 52 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Fragrances: % Value 2013-2017
Table 54 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 57 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Conditioners and Treatments Registers the Strongest Growth in Hair Care
Salon Vs at Home Colourants
Competitive Landscape
Procter & Gamble Interamericas De Guatemala Leads Hair Care
Strong Competitive Environment
New Product Launches Focus on Value-added Benefits

Category Data
Table 59 Sales of Hair Care by Category: Value 2012-2017
Table 60 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 62 NBO Company Shares of Hair Care: % Value 2013-2017
Table 63 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Lack of Penetration in the Lower-end of the Category Hinders Growth
Men's Bath and Shower Drives Growth
Beards Become Increasingly Popular Amongst Higher-income Consumers
Competitive Landscape
Procter & Gamble Interamericas Leads Men's Grooming
New Product Launches
Domestic Brands and the Presence of Private Label

Category Data
Table 70 Sales of Men's Grooming by Category: Value 2012-2017
Table 71 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 74 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 75 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 77 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 78 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
As Disposable Incomes Rise, Oral Care Sees More Value-added Benefits
Penetration of the Lower-end of the Market Remains Low
Premium Brands Are Negligible
Competitive Landscape
A Few Brands Dominate
New Product Launches
Marketing Campaigns and Promotions

Category Data
Table 79 Sales of Oral Care by Category: Value 2012-2017
Table 80 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 81 Sales of Toothbrushes by Category: Value 2012-2017
Table 82 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 84 NBO Company Shares of Oral Care: % Value 2013-2017
Table 85 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 86 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 88 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Skin Care Products Drive Sales in Guatemala
Premium Brands Register Stronger Growth
Age Segmentation and Natural Ingredients
Competitive Landscape
Belcorp Guatemala Leads Skin Care
New Product Launches
Multinational Companies Lead Skin Care

Category Data
Table 90 Sales of Skin Care by Category: Value 2012-2017
Table 91 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Skin Care: % Value 2013-2017
Table 93 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 95 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity and Low Penetration Hinder Growth in Sun Care
Modern Retail Channels Lead Distribution
Sun Protection Leads, and Sees Seasonal Peaks
Competitive Landscape
Bdf Centroamerica Leads Sun Care
Few Brands Seen in the Market
Application Formats

Category Data
Table 97 Sales of Sun Care by Category: Value 2012-2017
Table 98 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 100 NBO Company Shares of Sun Care: % Value 2013-2017
Table 101 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 102 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 103 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 104 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Drugstores Is Seeing Strong Growth in Premium Beauty and Personal Care
Premium Brands Have A Small Consumer Base
Premium Skin Care Registers the Strongest Growth Rate in 2017
Competitive Landscape
L'oréal Guatemala Leads Premium Beauty and Personal Care
Only International Brands Are Considered Premium in Guatemala
New Players Are Seen in the Market

Category Data
Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Is Strongest in Guatemala
Independent Small Grocers Is the Leading Retail Channel
Segmentation in Mass Beauty and Personal Care
Competitive Landscape
Colgate-Palmolive Guatemala Leads Mass Beauty and Personal Care
International Brands Dominate
Mass Colour Cosmetics Is Expected To See the Strongest Growth

Category Data
Table 112 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 113 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 114 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 115 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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