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Beauty and Personal Care in Guatemala

  • ID: 2258449
  • Report
  • June 2019
  • Region: Guatemala
  • 89 pages
  • Euromonitor International
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Beauty and personal care is a large and strong industry in Guatemala, with a wide variety of products, brands and sizes seen in the market. It is dominated by mass brands, with a large spectrum of products available, ranging from economy brands and products that cater to the lower-end of the market, usually with standard and low-priced products; standard brands and products that cater to the middle to upper-end of the market, to higher-priced mass brands that are promoted as premium products.

The author's Beauty and Personal Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Guatemala

List of Contents and Tables
Executive Summary
Beauty and Personal Care Continues To Grow, But at A Slower Rate
New International Brands in the Market
Large Product Portfolios in the Market
2018 New Product Launches
Globalisation Will Continue To Set Beauty and Personal Care Trends
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Population Growth Drives Sales
Brand Extensions Increase the Competition
Growth Rates Slow in 2018
Competitive Landscape
Johnson & Johnson Guatemala Leads Baby and Child-specific Products
New Brands Are Constantly Seen in the Market
A Private Label Line Enters Baby and Child-specific Products
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Bar Soap Remains the Largest Category
Body Wash/shower Gel Registers the Strongest Value Growth
Innovation Trends
Competitive Landscape
Colgate-Palmolive Guatemala Leads Bath and Shower
the Presence of Both International and Domestic Brands
Intimate Washes Is the Newest Category
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headline
Prospects
New International Brands Are Seen in Colour Cosmetics
International Trends Lead Innovation
Strong Growth Is Expected
Competitive Landscape
Belcorp Guatemala Leads Colour Cosmetics
Domestic Brands Have Strong Penetration
Social Media Is A Major Influencer in Colour Cosmetics
Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Promotions Drive Sales in Deodorants
Value-added Benefits Drive Sales
Mass Brands Dominate
Competitive Landscape
Colgate-Palmolive Continues To Lead Deodorants
Direct Selling Companies Play An Important Role in Promoting the Use of Deodorants
Deodorants and Fragrances Merge Their Products
Category Data
Table 36 Sales of Deodorants by Category: Value 2013-2018
Table 37 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 39 NBO Company Shares of Deodorants: % Value 2014-2018
Table 40 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 41 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Razors and Blades Most Dynamic
Innovation Is Constantly Seen in Product Developments
Modern Grocery Retailers Leads Sales of Depilatories
Competitive Landscape
Procter & Gamble Continues To Lead Depilatories
Promotions Are Seen
International Brands Dominate
Category Data
Table 44 Sales of Depilatories by Category: Value 2013-2018
Table 45 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Depilatories: % Value 2014-2018
Table 47 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 48 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Fragrances Remains An Active Category
New Product Launches Maintain Activity in Fragrances
Promotions Are Constantly Seen in Fragrances
Competitive Landscape
Scentia Perfumeria Leads Fragrances
Perco Remains Strong in Second Place
Direct Selling and Beauty Specialist Retailers Are the Strongest Channels
Category Data
Table 50 Sales of Fragrances by Category: Value 2013-2018
Table 51 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Fragrances: % Value 2014-2018
Table 53 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 56 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Constant Innovation and Formula Improvements Are Seen in Hair Care
Men's Hair Care Is Growing
Premium Hair Care Continues To Grow
Competitive Landscape
Procter & Gamble Continues To Lead Hair Care
Products To Meet All Needs
International Brands Are Expected To Remain Stronger
Category Data
Table 58 Sales of Hair Care by Category: Value 2013-2018
Table 59 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 61 NBO Company Shares of Hair Care: % Value 2014-2018
Table 62 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Product Portfolio Grows Mainly in the Middle To Upper-end of the Market
Basic Products at the Lower-end of the Market, Premiumisation at the Higher-end
Women Are the Main Buyers of Men's Grooming Products
Competitive Landscape
Procter & Gamble Leads Men's Grooming With A Wide Portfolio
International Brands Have A Stronger Presence
New Product Launches
Category Data
Table 69 Sales of Men's Grooming by Category: Value 2013-2018
Table 70 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 73 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 74 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 76 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Brands Lead Oral Care
Premium Products Are Also Available
the Selection of Complementary Products Grows in the Market
Competitive Landscape
Colgate-Palmolive Dominates Oral Care
Few Brands With Large Portfolios
Promotions and New Product Launches
Category Data
Table 78 Sales of Oral Care by Category: Value 2013-2018
Table 79 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 80 Sales of Toothbrushes by Category: Value 2013-2018
Table 81 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 83 NBO Company Shares of Oral Care: % Value 2014-2018
Table 84 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 85 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
the Selection of Specialised Products Grows in the Market
Value-added Benefits
Natural Products
Competitive Landscape
Belcorp Guatemala and Bdf Centroamérica Lead Skin Care
Promotions and Packs
Premiumisation Grows Along With Specialised Stores
Category Data
Table 89 Sales of Skin Care by Category: Value 2013-2018
Table 90 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Skin Care: % Value 2014-2018
Table 92 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 94 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Care Has Strong Barriers To Growth
Sun Block Is the Most Important Product
Direct Sellers Are Expanding the Consumer Base
Competitive Landscape
Bdf Centroamérica Leads Sun Care
International Brands Dominate
Little Innovation Seen in Sun Care
Category Data
Table 96 Sales of Sun Care by Category: Value 2013-2018
Table 97 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 99 NBO Company Shares of Sun Care: % Value 2014-2018
Table 100 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 102 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Prestige Is the Main Driver of Growth in the Premium Segment
Premium Beauty and Personal Care Is More Prevalent in Guatemala City
Travelling Is the Main Barrier To Growth for Premium Products
Competitive Landscape
Perco Leads Premium Beauty and Personal Care
Innovation Follows International Trends
Internet Retailing
Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Small Packages, Low Unit Prices
Traditional Retailers Lead
Innovation Is Slower in Mass Beauty and Personal Care
Competitive Landscape
Colgate-Palmolive Guatemala Leads Mass Beauty and Personal Care
Direct Sellers Are Strong in Mass Beauty and Personal Care
Mass Deodorants Registers the Strongest Value Growth
Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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